PR-Wiki
PR-Wiki: Important terms about PR, online marketing and market research
A
- A/B Testing
- Above The Fold
- Above the line
- Acceptable Ads
- Acronym
- Acrylic acid market
- Ad Concept Testing
- Ad Exchange
- Ad Hoc News
- Ad Network Detector
- Ad Unit
- Ad Viewability
- Ad Visibility
- Adaptive Content
- AdBlock Chrome / Firefox / Android
- AdClick
- Ads Manager
- Advertiser
- Advertising
- Advertising Value Equivalency
- Advertorial
- Affiliate Marketing Fraud
- Affiliate Marketing Network
- Affiliate Marketing Programs
- Affinity Marketing
- After Sales Marketing
- Anchor Text
- App Store Optimization
- Aramid Fiber Market
- Asset Led Marketing
- Augmented Reality
- Authority Marketing
- Authority Website
- Automation Robotics Market
- Autonomous Vehicle Market
- Autoresponder
- Average Revenue Per User
B
- B2B Marketing
- Background Information
- Backgrounder
- Bad Links
- Balanced Scorecard
- Banderole Ad
- Banner
- Banner Blindness
- Barrier Free Internet
- Behavioral Advertising
- Behavioral Targeting
- Benchmark
- Bid Manager
- Bing Ads
- Black Friday
- Blagging
- Blind Networks
- Blog Marketing
- Blogroll
- Bounce Message
- Bounce Rate
- Brand
- Brand Awareness
- Brand Bidding
- Brand Commitment
- Brand Identity
- Brand Management
- Brand Marketing
- Brand Monitoring
- Brand Safety
- Branding
- Branding & Public Relations
- Breaking News
- Broadcast Media
- Broadsheet
- Budget Allocation
- Business Intelligence
- Business Meeting
- Business Model Canvas
- Buzz Marketing
- Buzzfeed
- Buzzword
- Bylines
C
- Call to Action
- Cancer Therapeutics Market
- Candystorm
- Caption
- Case Study
- Cash Conversion Rate (CCR)
- Cell Lung Cancer Therapeutics
- Chemicals Market Global
- Chief Communications Officer
- China Market Overview
- Churn Rate
- Cleaning equipment market
- Click Fraud
- Click-Through Rate
- Clickbait
- Clinical trials
- Closed Loop Marketing
- Cloud Computing and Healthcare
- Cloud Computing Market
- Cluster Analysis
- Co Op Advertising
- Cold Calling
- Commentator
- Commercial Wearout
- Common Gateway Interface (CGI)
- Communication Audit
- Communication Plan
- Community Messaging
- Community Relations
- Company Newsletter Ideas
- Competition
- Competitor Analysis
- Concept Story
- Conflict of Interest
- Consumer Decision Journey
- Consumer Electronics Market
- Content
- Content Curation
- Content Governance
- Content Integration
- Content Marketing
- Content Marketing Editorial Calendar
- Content Schedule
- Content Security Policy
- Content Seeding
- Content Strategy
- Contextual Targeting
- Conversational Commerce
- Conversion Funnel
- Conversion Rate
- Copywriter
- Corporate anniversaries
- Corporate Blogs
- Corporate Communication
- Corporate Fact Sheet
- Corporate Identity
- Corporate Media
- Corporate Publishing Media
- Corporate Social Responsibility
- Cost Per Conversion
- Cost Per Mille
- Cost Per Thousand
- Cost Per View
- Cover Letter
- CPC
- Crisis Communication
- Crisis Management
- CRM System
- Cross Device Tracking
- Cross Selling
- Crossmedia
- Crowdfunding
- Crowdsourcing
- Curated Shopping
- Custom Audience
- Custom Magazine
- Customer Centric
- Customer Empowerment
- Customer Engagement
- Customer Experience
- Customer Journey
- Customer Lifetime Value
- Customer Relationship Management
- Customer Relationship Management CRM
D
- Dark Web
- Data Leakage Prevention
- Data mining
- Data Privacy
- Data Warehouse
- Data-Driven Marketing
- Dayparting
- Deleting Comments
- Demand-Side Platform
- Description
- Dialogue Marketing
- Digital Marketing
- Digital Marketing Strategy
- Digital Natives
- Digital Publications
- Digital Publishing
- Digital Rights Management
- Direct Mail Marketing
- Direct Marketing
- Direct Response Marketing
- Display Advertising
- Domain Grabbing
- Double Opt-In
- Double Opt-Out
- Double-Page Spread
- Drop Cookies
- Dynamic Search Ads
E
- E-Business
- E-Fulfillment
- E-Mail Trigger
- E-Procurement
- Early Majority
- Earned Media
- EBook Marketing
- Ecommerce Business
- ECPC
- ECPM
- Editorial
- Editor’s Note
- Electric Vehicles Market
- Electronic News Gathering
- Elements of Design
- Email Interview
- Email Interview Confirmation Email Example
- Email Interview Invitation Example
- Email Marketer
- Email Marketing
- Email Open Rate
- Email Subject Lines
- Emoji Marketing
- Employer Branding
- Energy Investment
- Energy Storage Systems
- Engagement Marketing
- Environmental Communications
- Equipment Market
- Expanded Text Ads
- Expert Insight
- Eye Tracking
- Eyecatcher
F
- Facebook Advertising
- Facebook Custom Audiences
- Facebook’s Audience Network
- Fact Checking
- Fake News
- Fast Moving Consumer Goods
- Feature Article
- Feedback
- Feeding Programs Objectives for Schools in Ghana
- Financial PR
- First Contact Resolution
- Flesch-Reading-Ease
- Fly on the wall
- Follower
- Free-Standing Insert Marketing
- Freedom of the Press
- Freemium
- Frequency Capping
- Frequent Buyer Program
- Fresh Web Explorer
- Full Position Ad
- Functions of Communication
G
- Gatekeeper
- Gender Marketing
- Geofencing
- Geomarketing
- Geotagging
- Geotargeting Website Content Guide
- Global Adhesives Market
- Global Adventure Tourism Market
- Global Aerospace and Defense Market
- Global Animal Feed Additives Market
- Global Animal Healthcare Market
- Global Automated Storage and Retrieval Systems Market
- Global Automotive Electrical and Electronics Market
- Global Baby Food Market
- Global Battery Market
- Global Breast Cancer Therapeutics Market
- Global Breast Pump Market
- Global Cancer Diagnostics Market
- Global Carbon Fiber Market
- Global Clinical Trials Trends
- Global Construction Chemicals Market
- Global Construction Equipment Market
- Global Cord Blood Banking Market
- Global Cost of Energy
- Global Data Encryption Market
- Global Digital Camera Market
- Global Electric Cars
- Global Electric Vehicle Charging Market
- Global Event Management Software Market
- Global Feed Additives Market
- Global Fire Protections Market
- Global Fitness Equipment Market
- Global Food Packaging Market
- Global Gas Sensor Market Insights
- Global Glass Market
- Global Health Insurance Market
- Global Health Supplements Market
- Global Healthcare Furniture
- Global Home Healthcare Market
- Global Hot Sauce Market
- Global IT Robotic Automation Market
- Global Knowledge Management Market
- Global Laptop Market
- Global Laser Cutting Machines Market
- Global LED Displays Market
- Global Liquid Biopsy Market
- Global Machine Tools Market
- Global Mobile Health Market Forecast
- Global Mobile Phone Market
- Global Molecular Diagnostic Market
- Global Organic Sesame Seeds Market
- Global Patient Monitoring Equipment Market
- Global Plastic Packaging Market
- Global Power Rental Systems Market
- Global Sensors Market
- Global Shampoo Market
- Global Smart Demand Response Market
- Global Software Market
- Global Sports and Fitness Market
- Global Surgical Robotics Market
- Global Test Equipment Market for Passenger Vehicles
- Global water treatment chemicals market
- Global Wire and Cable Market
- Go-to-Market Strategy
- Google Adsense
- Google AdWords
- Google Adwords Quality Score
- Google Alerts
- Google Analytics
- Google News
- GPS
- GPS
- Gross Domestic Product
- Gross Rating Point
- Growth Hacking
- Guerilla Marketing
H
- Handmade
- Hard Bounce / Soft Bounce
- Headline
- Healthcare IT Market
- Healthcare IT Outsourcing
- Healthiest Economic Growth
- Heavy User
- Hero Shot
- Horizontal Publications
- How to Become an Affiliate Marketer
- How to Brand Yourself
- How to Write a Press Release for an Event
- Hybrid Vehicles Market
I
- Image Advertising
- Imprint
- In Vitro Diagnostics
- In-House Magazine for Employees
- In-House Magazines
- Inbound Marketing
- India and Southeast Asia
- India’s Soap Industry
- Influencer Marketing
- Information on Demand
- Infotainment
- Infusion Pumps Market
- Instagram Marketing
- Instruments oft Communication in PR
- Internal Communications
- Internet Service Provider
- Internet Troll
- Interstitial Ads
- IT Cloud Network Infrastructure
K
- Key Messages
- Keynote Speaker
- Keyword
- Keyword Advertising
- Keyword Research
- Keyword Stuffing
- Knowledge Graph
L
- Landing Page
- Late Majority
- Latent Semantic Indexing / Semantic Index
- Lauryl Alcohol Price Trend and Market
- Layer Ads
- Lead
- Lead Acid Battery
- Lead Generation Marketing
- Lead Magnet
- Lead Nurturing
- Lean Management
- LED Lighting Market
- Lightbox Ads
- Link Juice
- Lithium Ion Battery Market
- Litigation Public Relations
- Live Video Streaming Marketing
- Lobbying
- Local SEO
- Location-Based Marketing
- Long Term Keyword
- Luxury Furniture Industry
- Luxury Travel Market
M
- Macro Conversion
- Magazine
- Malvertising
- Management Software Market Global
- Market Research
- Market-Driven News
- Marketer
- Marketing Automation
- Marketing Campaign
- Marketing Channels
- Marketing Communications
- Marketing Message
- Marketing Pitch
- Marketing Plan
- Marketing Research
- Marketing with Apps
- Mass Customization
- Masthead
- Material Handling Equipment Market
- Maxi Ad
- Media Advisory
- Media Attention
- Media Attention
- Media Interview
- Media Kit
- Media Outlets
- Media Relations
- Media Tour
- Media Training
- Medical Tourism Market
- Medium Rectangle
- Mentions
- Metrology Services Market
- Micro Conversion
- Microsite
- Minimum Viable Product (MVP)
- Mission Statement
- Mobile Advertising
- Mobile App Advertising
- Mobile Coupons
- Mobile Phone Accessories Market
- Multichannel Marketing
- Multimedia Content
- Multivariate Testing
N
- Nationwide Barber Supply Market
- Native Advertising
- Negative Pressure Wound Therapy
- Net Promoter Score
- Network Infrastructure Market
- Neuromarketing
- News Agency
- News Brief
- News Conference
- News desk
- News Editor
- News Feed
- News Organizations
- News Release
- News Reporter
- News Source
- News Ticker
- Newsjacking
- Newsletter
- Newspaper
- Newspaper Article
- Newsroom
- Niche Marketing Strategy
- Nudge Marketing
O
- Off-the-Record Messaging (OTR)
- Offshore Wind Energy Market
- Oil and Gas Market Global
- Omnichannel Retail Marketing
- One Pager
- One-to-One Marketing
- Online Advertising
- Online Customer Loyalty
- Online Marketing
- Online PR
- Online Sales
- Opportunities to See / Opportunities to Hear
- Outbound Marketing
- Outdoor Advertising
- Outsourcing
- Overview and Market Size of Global Technology
P
- Page Impressions
- Page Views
- Paid Content
- Paid Media
- Paid Search
- Partnership Marketing
- Pass Along Rate
- Pay Per Action (PPA)
- Pay Per Click
- Pay Per Sale
- Performance Marketing
- Permission Based Email Marketing
- Permission Marketing
- Persona Based Marketing
- Pest Control Industry
- Photo Call
- Pictures
- Pizza Market in India
- Podcast
- Point of Purchase Displays
- Pop Up Blocker Ratio
- Positive News Stories
- Post Impression Activities
- PR Collateral
- PR Firm
- PR Seasonal
- PR Shitstorm
- Pre Header
- Press Conference
- Press Control
- Press Kit
- Press Office
- Press Officer or Press Secretary
- Press Pack
- Press Pass
- Press Photo
- Press Photograph
- Press Review
- Press Statement
- Press Trip
- Pressure Sensor Market
- Pressure Wound Therapy
- Printing Inks Market
- Privacy
- Private Mode
- Product Distribution
- Product Launch
- Product Listing Ads
- Programmatic Advertising (PA)
- Programmatic Buying
- Programmatic Marketing
- Project Management
- Promotion
- Propaganda
- Prospecting
- Prosumer
- Protein Expression Market
- Public Affairs
- Public Interest
- Public Opinion
- Public Relations
- Public Relations Agency
- Public Relations Plan
- Public Relations Positions
- Public Relations Professional
- Public Relations Techniques
- Publicity
- Publicity Stunt
- Publishing / Publisher
- Pull Quote
- Pump Market
Q
R
- Rank Brain
- Reactive PR / Proactive PR
- Reader’s Letter
- Real-Time Advertising (RTA)
- Real-Time Bidding
- Referral Marketing
- Relationship Marketing
- Remarketing
- Remarketing Lists for Search Ads (RLSA)
- Remote Patient Monitoring
- Replacement Therapy
- Republishable Content
- Reputation Management
- Research Online Purchase Offline (ROPO)
- Reseller
- Response Rate
- Retargeting
- Retention Rate
- Return on Advertising Spend (ROAS)
- Return on Investment (ROI)
- Revenue Performance
- RFC Code
- RFID
- RFM (Customer Value)
- Rich Media
- Robotic Vacuum Cleaner Market
- Rolling News
- Route to Market (RTM)
S
- Safety Testing Market
- Sales Force Automation Market
- Sales Funnel
- Sales Page
- Search Engine
- Search Engine Advertising
- Search Engine Bots
- Search Engine Marketing
- Search Visibility
- Self-Publishing
- Selling Guide
- Semantic Priming
- SEO / Search Engine Optimization
- SEO Agency
- SEO Agency / SEO Agencies
- SEO Link Building Strategies
- SERPS (Search Engine Results Pages)
- Share of Voice
- Shopless Commerce
- Single Customer View (SCV)
- Smart AdServer Open Source
- Smart Messaging
- Smart Sensor Market Industry Trends
- Social Buying
- Social Commerce
- Social Media Manager
- Social Media Marketing
- Social Media Marketing Guide
- Social Media Monitoring
- Social Media News
- Social Media Plan
- Social Media Policy
- Social Media Public Relations
- Social Selling
- Software Market Global
- Solar photovoltaic Market
- Sounding Board
- Speaking Engagements
- Speed Networking
- Split Testing
- Spokesperson
- Sponsored Post
- Sponsored Stories
- Stakeholder
- Stand-Alone Newsletter
- Standfirst
- Storyboard
- Storyline
- Storytelling
- Streisand Effect
- Style Guide
- Stylebook
- Subheadline
- Supply Side Platform
- Survey
T
- Tag cloud
- Target Audience
- Target Language
- Target Market
- Targeting
- Tear Sheet
- Teaser
- Technology Trends
- Testimonials
- Text Ad
- Textiles Chemicals Market
- The Packaging Market
- The Technology Market
- Therapeutics Market Global
- Therapy Devices Market
- Touchpoints
- Tracking Pixel
- Trade Magazine
- Trade Publication
- Treatment Chemicals Market
- Trusted Links in Marketing
U
V
- Value Links
- Variety Seeking
- Vehicles Market Overview
- Vertical Publication
- Vesting Period
- Veterinary Vaccines Market
- Video Bomb
- Video Content
- Video Game Advertisement
- Video News Release
- Viral Marketing
- Virtual Data Room Market
- Virtual Reality Market
- Visual Content
W
- Water Heater Market
- Water Treatment Equipment Market
- Waterproofing Chemicals Market
- Web Development
- Web Hosting Providers
- Webinar
- Website Traffic
- WhatsApp Marketing
- Whistleblower
- Whitepaper
- Wind Energy Market
- Wind Turbine Global Market
- Wireless Charging Market Trends
- Wireless Network Infrastructure
- Word of Mouth Marketing
Y
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Top
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Video Content
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Making sure your...
Lean Management
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