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Autoresponder definition


Autoresponder for email marketing. (© Tashatuvango / Fotolia.com)

Autoresponder for email marketing. (© Tashatuvango / Fotolia.com)

An autoresponder is a tool that is used in order to send out emails for email marketing. Primarily, this is used to collect emails and then send out marketing messages. It is one of the most important tools for any internet marketer and in this post, we’ll explore why and what they are used for.

If you want to start an email marketing campaign, then you need an autoresponder. While it is conceivably possible to handle a campaign without this tool, the reality is that it will be significantly more difficult and you would be far better served by using this important tool.

The first role of an autoresponder is to allow you to build your form. You’ll use this in order to collect emails that you can then add to a list. The form will be able to automatically add the email addresses to a database stored on the cloud, which is difficult code to handle if you aren’t a professional web developer.

Autoresponders and double-opt-int

Many autoresponders will then use a double opt-in. This basically means that users will need to then confirm their interest in joining your mailing list by responding to an automatically distributed email.

The great thing about a double opt-in is that it helps to keep your list more targeted. Building a mailing list is only valuable insofar as the people on that list are likely to read your messages and potentially buy products you recommend to them. If you have lots of spam emails or people who aren’t interested in your messages, then you might find that a very small percentage of your emails actually go through.

openPR-Tip: Not only that, but a double opt-in will also help you to avoid emails that bounce. This is called list hygiene and it is very important because if too many of your messages bounce or are reported, you can end up having your IP address black listed.

Unsubscribe requests and sales funnel

Likewise, your autoresponder will also handle requests to unsubscribe. This is similarly important as it allows people to leave when they wish too, rather than sending your messages to spam. You could again handle this yourself in theory but that would involve manually responding to every unsubscribe request and then deleting the required address from your database.

You will also design and send your emails from the autoresponder tool. This gives you access to design features that can make your emails appear more professional and allows you to send to unlimited people at once. You can schedule emails and you can have them delivered in a set sequence called an autoresponder sequence when you get a new subscriber. You can use this to handle a sales funnel to sell a product and ensure that every new user starts from ‘the beginning’.

Whatever you use your email marketing for, autoresponders will also be able to help you to look at stats and performance and to see how many of your emails are opened, who your most engaged viewers are and more.

In fact, you can even use an autoresponder in order to send your messages based on user engagement. For instance, if a user opens every one of your messages, clicks on your links regularly and has spent time on your websites looking at products – then you can use this information to send targeted sales emails that will likely result in conversions.

openPR-Tip: Instead of pestering all of your users and maybe leading to unsubscribes, you can instead focus on just the people who will likely buy from you. You can even send messages about specific products that users have shown an interest in using cookies stored on their computer.

Autoresponder tools overview

There are many different autoresponder tools available to these ends, but some of the best include:

  • Aweber
  • Infusionsoft
  • MailChimp
  • GetResponse

Another Use of the Term

The term ‘autoresponder’ can also be used in order to refer to the feature built into many email accounts to send responses to messages automatically. This can be an out-of-office response for instance to let people know that you’re away. However, the tool can be used in other ways to help improve your productivity too. Tim Ferriss explains how this is possible.

Tim Ferriss is the famous author of the 4-Hour Workweek which became an immediate bestseller after its launch. The main idea of the book was to examine how you could cut back the amount of time you spend doing things like answering e-mails, thus freeing yourself to either be more productive, or just spend more time doing things you enjoy and living life. 

Today Tim continues to put out great content through his blog and podcast and has provided countless tips on being more productive and generally being smart with the way you earn your cash online and otherwise. 

Tim has lots of tips in this regard, but one is to answer your e-mails less often and to use an autoresponder to let people know you'll get back to them soon. Immediately you spend far less time 'feeling' like you're working, so that you can spend much more time actually working. He also recommends using virtual assistants to outsource some of your more menial tasks and thus get a lot more done. 

openPR-Tip: Generally though, the term Autoresponder is used to refer to the marketing tool which is highly important for marketers and for building a relationship with your audience/sending targeted sales messages to those readers. Email marketing is afterall considered by many marketers to be the most effective way to build engagement and make sales.

German

Press releases

SimplyCast Announces Launch of Autoresponder Marketing Service
Dartmouth, Nova Scotia, May 10th, 2010 - SimplyCast.com, a leading provider of interactive marketing software and services for organizations worldwide, is pleased to announce the launch of its autoresponder marketing service. Users can now create fully customizable and attractive autoresponder marketing messages to build profitable relationships with subscribers using a
MagneticOne Announces Follow-Up Autoresponder To Increase Repeat Sales
MagneticOne today announced major release of Follow-up Autoresponder Module version 1.4.0, software to improve customer loyalty and increase repeat sales (communication between customers and online merchants). This innovative software helps e-business of all sizes to follow up with prospect automatically, get better feedback and increase repeat sales. Follow-up Autoresponder is
New Email Autoresponder System Adds The Power Of RSS To It's List Of Available Features
ProfitResponder, one of the internets newest and soon to be greatest email autoresponder systems has added the powerful use of RSS to it's already HUGE lists of features and benefits. Now even email marketers, ezine prublishers and eCourse owners and take advantage of the powerful traffic generation and search engine indexing
SimplyCast Sponsors 2012 Summer Job Fair at Saint Mary's University
Dartmouth, N.S, February 1st, 2012 - SimplyCast.com, a leader in multi-channel marketing Platform-as-a-service (PaaS) solutions for organizations worldwide, today announced that it is the Gold Sponsor of the 2012 Summer Job Fair that will take place at Saint Mary's University in Halifax, Nova Scotia on February 7th, 2012. The Summer Job
SimplyCast Names New Board Member
Dartmouth, Nova Scotia, August 25, 2011 - SimplyCast.com, a leader in multi-channel marketing Platform-as-a-Service (PaaS) solution for organizations worldwide, today announced it has elected Aubrey Palmeter as its newest Board member. Mr. Palmeter is the President & CEO of EastPoint Engineering Limited. During his career, Mr. Palmeter has led or participated