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Digital Publishing definition

The term digital publishing is largely used to describe the process of creating ebooks, ‘reports’ and other forms of digital products. These are products that have no physical form, that are not made from physical materials and that do not need to be stored or delivered. This means that a digital product has no overheads and earns 100% profit on every single sale.

openPR tip: In turn, that makes selling digital products a highly risk free strategy for any webmaster or business looking to earn money online.

Types of Digital Product

Digital products are many and varied, but some of the most popular forms include:

  • Ebooks – Book-sized documents, often in PDF form, containing information and advice or entertainment
  • Courses – Online courses will often consist of a combination of both documents and video instructions
  • Reports – A report is a relatively short document that contains a single powerful tip that is explored in some depth
  • Apps and Software
  • And more

Creating a digital product in many cases is a simple process of coming up with an idea, writing that down and saving the document in the correct format. However, the creator will also need to consider the process of proofreading, designing a cover, marketing and selling the product.

Every aspect of the ebook or report can be potentially outsourced, from the initial writing to the cover design and the selling.

openPR tip: Digital products are also highly versatile in how you approach selling them. As well as selling them directly from a site, you also have the option to sell your products with resale rights (called PLR) or to get others to sell them for commission.

How to Create a Highly Successful Digital Product

So then, selling digital products has to be one of the very best 'passive' business models and one of the most 'hands off' ways of earning money. There are no overheads associated with selling digital products and there's not even any delivery or packaging to worry about. All you need to do is set up a landing page, add an online store… and then just wait for the orders to come rolling in!

Only the slight problem is that not every digital product will attract orders quite so readily. People still prefer to spend money on real-physical goods (this is a statistical fact) and as such you'll need to be selling something pretty special in order for customers to be interested. And you'll have to be pretty good at marketing too otherwise no one is going to find your items…

So, what's the secret to success? How do you ensure your digital goods sell well? Read on for a guide to getting this passive model to really work…

The Value Proposition

With any product you sell this is the most important element. Your value proposition is essentially the 'root' purpose of your product, or the way that it's going to make life better for your buyer.

This is what will make your visitors really want your goods and it's highly important that you find an emotional hook here to get people interested.

If you're selling an ebook for instance on 'getting fit' then the obvious value is that it teaches people how to train to lose weight/build muscle. But that's not the 'value proposition' and it's not where the emotional hook lies. The 'hook' is the way in which such a book would be able to help you meet members of the opposite sex, feel more confident and improve life. That's the thing that will make people desperate for your item and it's the thing you need to emphasize in your pitch and in the initial design of the product.

The Niche

Also important is to target the correct niche. This means picking the right subject and the right target demographic which is a very fine balancing act. Essentially you need to find a subject and niche that is popular enough to have a wide audience out there for your item, but that is niche enough to still have room for another competitor.

The best way to do this is to target a popular topic for digital products but to put a unique spin on that concept. Another option is to find a unique 'route to market' which means finding a channel to a very specific 'source' of potential buyers. If you have an app aimed at writers for instance and you happen to know the editor of a magazine aimed at writers… there's your idea and your route to market!


Before you put all your hopes in one business idea, it's a very good idea to first 'verify' that idea which essentially means testing it out in a real-life setting. If you're selling an ebook for instance, then you can try setting up a landing page with a buy button but then telling people the book is currently out of stock when they click buy. Keep track of how many people attempt to buy the product and then you know if there's an audience out there. If not then simply try tweaking the title, the price or the landing page and trying again.


This is one form of research, but research in general is highly important. Another way you can research your digital product is to look for other similar products on the market place and then to see how they've promoted themselves. Looking for inbound links to popular products etc. can help you to really get ahead quickly.


Finally, don't be afraid to throw a little money at your project. Hiring professionals will help you to get much more work done much more quickly and to a higher standard. Likewise spending some money on an a PPC campaign can’t hurt either. If you do all this, then congratulations – you can call yourself a digital publisher!

openPR tip: And if you aren't confident to spend on your idea? Then perhaps you need a new one!

Press releases

digital publishing scoops up first US award
Munich, January 2010. In the closing days of 2009, digital publishing, a leader in web-based language learning solutions, was honored with the LearnTrends Innovation Award 2009 for the online language learning platform CLT Plug&Learn. dp captured the award at the LearnTrends conference, an online conference that spans the globe and
A Comprehensive Study exploring Digital Publishing Market
HTF MI published a new industry research that focuses on Digital Publishing market and delivers in-depth market analysis and future prospects of Global Digital Publishing market. The study covers significant data which makes the research document a handy resource for managers, analysts, industry experts and other key people get ready-to-access
Edition Digital Publishing System Now Free For Students Everywhere
Edition Digital, developer of the new generation of digital publishing platforms, is ready to share its signature technology with a new generation of passionate and ambitious students. The company is committed to supporting the most exciting, creative and inspiring ideas as they will shape our future world. By offering free
Digital Publishing Market Research Covers Recent Advancements & Outlook by 2022
Market Research Report on Digital Publishing Market to 2022 - Global Analysis and Forecasts by Type, Components, Global Market Landscape and its Growth Prospects over the coming years till 2022 is now available at Market Overview The objective of the report is to compile valuable market information and present to readers
FlipHTML5 Remote Working Tools Tailor Digital Publishing Solutions for Users
The buzz word today is the new normal. With physical gathering restrictions taking root worldwide, there has been a major shift towards working remotely, and online teaching and learning. FlipHTML5 remote working tools ( present a solution for pulling together the various applications available in the virtual workspace and making