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Page Impressions (PI) definition


Page Impressions (© Maksim Kabakou / Fotolia.com)

Page Impressions (© Maksim Kabakou / Fotolia.com)

The term ‘page impressions’ (PI) refers to the exact amount of times a particular webpage or an item on a webpage has been viewed or accessed by a web user. A page impression serves as a counter that keeps track of how many times a site has been visited. Every time a page is viewed, it counts as a page impression. In this article, we shed more light on page impressions, their purpose and their importance.

Page impressions refers to the amount of times an HTML document has been viewed in a web browser. When they are registered, they usually aren’t assigned to a specific user, as a single user can view multiple pages and therefore create multiple page impressions. Page impressions are a quantitative analysis, which means that they cannot make a clear assessment of each user’s behavior. As such, website owners rely on other metrics, such as unique visits, to gain an understanding of traffic to their website. However, page impressions do play an important role in web analytics, particularly in regard to the pricing of display ads.

Background Information

Whenever a browser makes a request for a website, the browser loads the HTML document from the server that corresponds with the website. It is then that a page impression is registered within the log file of the server. Page impressions can also be created when a site is automatically visited. As such, both people and web crawlers create impressions. Differentiating between the two can only be done if host names or the sources of visitors are analyzed.

Importance of Page Impressions

Page impressions are important because they are an effective way to measure the amount of daily visitors a website receives. This information allows website owners to find out how many people are viewing their site, which helps to determine the effectiveness of the site.


Press releases

Mobile Social Network Hits Magic Benchmark: 1 Million Users on qeep
Users from 203 different countries meet on qeep to chat and network - With 160 million mobile page impressions each month, qeep offers an innovative platform for target-oriented marketing Cologne / Germany, February 3, 2009 – In the New Year, qeep continues to experience large, new user numbers. Today the successful
Asia-Pacific: Smaato predicts $1.5 B mobile advertising spend in 2010
South East Asia is a potential powerhouse for mobile advertising Singapore, Mobile Squared Road Show, May 6, 2010 – Today, Smaato Inc., the leading mobile ad optimizer and mobile advertising company published a whitepaper, written by Nick Lane, Chief Analyst at MobileSquared, on the mobile advertising market in South-East-Asia. The whitepaper,
Viral video campaign a success- Ronny van Dyke received worldwide attention with „RingDingaDing“
The video to the song “RingDingaDing” was placed on more than 25 different video portals and communities like YouTube and MySpace. Within 3 month the campaign generated more than 80.000 plays and page impressions. The video was ranked in the Top10 video charts in the USA and Russia, The song
FindaProperty.com: Leeds property prices showing no sign of recovery
- Average asking prices -3.3% down on last year - Stock levels increased 76% since October 2009 Asking prices for properties in Leeds have fallen by 3.3% in the last twelve months, according to new data released by property website FindaProperty.com. The average asking price for a property is now £176,315,
Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace
MWC Barcelona, Spain / Redwood Shores, CA, February 10, 2009 – Today MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site