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Global Shampoo Market definition

Shampoo Market (© monticellllo /

Shampoo Market (© monticellllo /

It is estimated that the Global Shampoo Market will be worth an estimated $25.73 billion US dollars by the year 2020, a moderate compound annual growth rate of 2% from the year 2016.  The key factors that are expected to boost the size of this market include an increase in per capita income, the introduction of new products, and an increased demand for natural hair shampoos.

The global shampoo market consists of products that are intended to cleanse and improve the overall condition of the hair. The products in this market range from shampoos that are made from synthetic ingredients and natural ingredients, as well as products that are intended to enhance the texture of the hair. Some shampoos are also intended to treat conditions that affect the scalp, such as dandruff. People throughout the world use shampoos on a regular basis, and in the next few years, the amount of shampoos sold are expected to moderately increase.

Factors Fueling the Growth of the Global Shampoo Market

There are several factors that are expected to fuel the growth of the shampoo market worldwide between the years 2016 and 2020.

One of the primary drivers for this market will be the increased demand for specialized products, or shampoos that serve a specific purpose. There are various types of hair textures and there are shampoos that are designed to be used to improve different textures; for example, shampoos that enhance the volume of fine, limp hair, and shampoos that help to control frizzy hair. Scalp conditions also vary from person to person -- oily and dry, for instance -- and there are different shampoos that are designed to improve the condition of the scalp, too. During the forecasted period, the increased demand for shampoos that are intended to enhance the condition of the various hair textures and scalp conditions will augment the global shampoo market.

An increase in per capita income is also expected to boost the value of the global shampoo market over the next few years. Those who have a higher income will likely invest in customized and more expensive shampoos.

An increase demand in shampoos that are designed to specifically meet the needs of men will also fuel the growth of the global shampoo market. Moreover, heightened awareness of the importance of personal care throughout the world will also help to boost the size of this market in the coming years.

Lastly, the availability of different types of shampoos through a variety of distribution channels, as well as aggressive marketing techniques will also increase the size and value of this market.

Growth of the Global Shampoo Market: Product Type Segmentation

The global shampoo market is segmented by types of shampoos. There are three main types, which include:

  • Health shampoos, which are intended to improve the overall health of the hair
  • Anti-dandruff shampoos, which are designed to treat the flaking and itching that occurs with dry scalp and seborrhea
  • Herbal shampoos, or shampoos that are made of natural ingredients

During the forecasted time period, the health shampoo segment is projected to dominate the global shampoo market. It is estimated that this segmentation will generate approximately $18 billion US dollars by the close of the year 2020. The increased desire of the global population to improve the look of their hair will contribute to the increase in the size of this segmentation.

The herbal shampoo segmentation will also increase in size over the next few years. More people are becoming aware of the benefits of natural ingredients over synthetic ingredients. For example, natural ingredients can prevent the development of dry scalp. Moreover, these ingredients are gentler on the hair, which translates to healthier hair.


Statistic: U.S. sales of shampoo via different sales channels in 2011/2012 (in million U.S. dollars) | Statista
Find more statistics at Statista

Global Shampoo Market: Geographical Segmentation

The global shampoo market is further segmented according to regions. The main regions that contribute to this market include:

  • North America
  • South America
  • Asia Pacific
  • Europe
  • The Middle East
  • Africa

In the year 2016, North America dominated the global shampoo market. During the forecasted time period, it is expected that this region will continue to dominate the market. This region is expected to see a steady compound annual growth rate over the next few years. Greater focus on grooming products that are designed for males, including shampoo markets that are specifically designed for men, will likely be the major factor that will fuel the growth of the market size in North America in the coming years.

Europe is expected to see a moderate rate of growth between 2016 and 2020. Asia Pacific will also see growth in this market, as products will be more accessible to the people of this region. Additionally, increased awareness of the importance of hair care will also fuel the growth of the market in this location.

Global Shampoo Market: Distribution Channel Segmentation

There are several methods of distribution used for shampoos. These include:

  • Health and wellness stores
  • Chain box stores
  • Online platforms

During the forecasted time period, the online distribution channel is expected to see the most growth. This method of distribution is easily accessible worldwide, thus making it easier for consumers to receive the shampoos that they desire. Moreover, this channel also gives shoppers access to various types of shampoos, which is another factor that will allow online shopping to dominate the market.

Global Shampoo Market: Competitive Landscape and Key Vendors

The global shampoo market is moderately competitive. There are several well-known vendors that contribute to this market. Additionally, there are several small, medium and large vendors that contribute to the market. Moreover, there are several private brands that are entering the global shampoo market. In the coming years, more private brands are expected to enter the market, as well.

Key vendors in the global shampoo market include L’Oreal, Unilever, Henkel, Kao, P & G, Kao, Estee Lauder, Avon, Johnson and Johnson, Toni & Guy, World Hair Cosmetics, Godrej Consumer Products, Chatters Canada, Combe, and Cadiveu Professional USA.

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