Website Traffic (© Maksim Kabakou / Fotolia.com)
Website Traffic (© Maksim Kabakou / Fotolia.com)

Every website out there needs traffic. People put their websites online in order to release them to the world and get people to view them. Having no traffic coming to your site not only makes all that work mood, it also eliminates any possibility of making money from your site. In this article, we will be discussing the phenomenon of website traffic in great detail.

What is Website Traffic?

The first question that must be answered is what exactly is considered web traffic? Website traffic is a measurement of how many actual people are visiting your website. Some of them may come on purpose; most of them will get there by accident. You can measure your web traffic by looking at the analytics for your site, or install a counter. Most control panels will already have applications that will let you see how much traffic you are getting.

Why is Website Traffic Important?

So, why is web traffic important? Web traffic is important because without people coming to your website, you have no ability to influence them. Whether you are a company offering a specific product or service, or you simply are an individual with internet marketing plans, you have to have website traffic. There are lots of ways to get website traffic, and we will be covering some tips on how to do so in the expert tips section. But website traffic is the most important thing that you can do for your website, and it is what you should be spending 80% of your time on when it comes to internet marketing or selling your products and services online.

Expert Tips: Getting More Website Traffic

If you want to get more website traffic, then you are going to need to do content marketing. Content marketing is when you publish content on the web, specifically for the purposes of getting traffic. For example, you research a keyword that has high traffic but low competition and then publish an article that is optimized for that keyword so that you can get listed in Google for it.

Get lots of organic backlinks. Backlinks are the way that Google knows how far up in the ranking to put your site. If you have a lot of backlinks from high-quality sources and Google can tell that you aren’t using black-hat techniques in order to gain those backlinks, then you will move up on the search engine rankings swiftly.

Summary

The bottom line is that traffic is the absolute most important thing that you can have if you have a business online. You’ll need traffic in order to sell products or services – and you’ll need a lot of it. However, there are some techniques listed here that can help including doing content marketing to optimize your site for more keywords and to get organic backlinks from high-quality sources so that you can rise to the top of the search engine results for each keywords that you target and get in the organic traffic from that.

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