The authority website is a term that is used quite commonly today, and most people that are familiar with marketing or advertising – or especially with Internet marketing – are familiar with it. What most people are not familiar with is exactly what the definition of an authority website is or how you can build one in order to become a powerhouse on the web within your specific niche.
The first thing that we need to do is come up with an easy definition of an authority website. Every marketing guru out there has a different definition, and it can get sort of confusing because some of them have very stringent requirements that they think an authority website must meet. However, to give a simple explanation, an authority website is one that Google and the other search engines consider authoritative on a particular topic.
While there may be a website that is most authoritative on a particular topic, there is almost always lots of different authority websites for each niche that is out there. The more authority that you have, generally, the higher you are going to rank in the search engines for keywords that are related to that particular topic if you do your keyword research. Generally, affiliate sites have a hard time become authority sites.
The history behind authority sites is a somewhat rocky one. First of all, understand the age is a factor when it comes to an authority website. If you have had a high quality domain registered and active for twenty years, with plenty of content and all of the other factors that make up a great site, you are going to have a lot more authority than a website that was only registered and put online six months ago. However, that is a general rule, because there are plenty of recent sites that outrank older sites because they have worked hard to become an authority site.
Authority sites mostly started as niche websites when Internet marketing was just starting to take off. Some of the authority sites out there started off with a single facet of their current business, and then expanded into all of the related areas that they could think of. As a result of good search engine optimization and longevity, they ended up becoming authority sites because they stuck with it and kept up with the latest techniques, changing with every update that Google made to their algorithm to ensure that they were getting most of the search traffic for the keywords they were targeting.
If you are building an authority site on a very general topic – particularly one that makes a lot of money – then you may already be too late to the game. There are so many websites out there that competing becomes harder and harder every year. Most of the big money topics, defined by what are called buying keywords, already have multiple authority sites that are ranking for those keywords. Some of them have had a team ensuring that authority site stays at the top of the search engine results for a decade or more. However, there are plenty of small niches that you could become an authority on, and if you want to go after a big keyword, all it takes is time and a great deal of hard work, and understanding the machine learning behind search engine algorithms.
There are definitely some advantages that come with being able to build sites with authority. One of those advantages is that since authority websites are usually spread out to cover every facet of a particular topic, you’re going to get lots of organic longtail search even without factoring in the high rankings that you get for being an authority site. You have to have a great deal of content in order to become an authority site in the first place. This content will have to target keywords that are related to your topic, and you will naturally have lots of longtail keywords related to that topic as well.
Another advantage than authority website gives you is natural link building. Being ranked at the top for a particular topic is a process that is self-perpetuating. You stay at the top because people see you at the top and link to your site from theirs; often sourcing your content is coming from an authoritative source.
Sometimes, authority sites can be
Finally, you get the benefit of lots of traffic because you’re ranked so high for many different terms that are related to your topic. When Google sees your site is an authority site, it means that you are going to end up in the first couple of search engine results pages. Depending upon the topic that you choose, you may even be able to grab that coveted number one spot. If there is a lot of traffic for those keywords, you’re going to have the potential to make a great deal of money
Now, let’s look at some of the ways in which authority sites are graded. These are actually pretty much the same ways that any website is graded, but with authority websites these are more important than ever.
Now let’s take a look at some of the different types of authority sites that are out there. There are a number of them, but we will be concentrating on just five. These are the five main authority sites that you will encounter. Social media is a type of authority site, but is not included here.
You may be wondering if there is some way to determine how much authority a particular website has. In fact, there are several ways that you can go about getting this information. The previous way was to use a tool that tells you what the page rank of a site was. Google used page rank to determine how authoritative the site was. However, Google no longer permits that information to be released to the public. Instead you have to rely upon tools that tell you how many back links essay has, and where the site is ranked in the search engine results for a particular keyword. If the site is on the first page for any major or medium keyword, you can bet it is an authority site.
The difference between the authority site and the niche site is that the niche site is usually targeted towards a very specific aspect or facet of the topic. There may be just a few hundred or thousand people that are looking for that particular product for that particular use. An authority website is considered an authority because Google regards it as better than the majority of the sites out there that are on the same topic. The niche site is able to rank for certain keywords because it is one of the only sites out there that is offering that particular product, or because it is doing a better job on that single product or purpose then the authority site is.