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Layer Ads definition

Layer Ads (© tovovan /

Layer Ads (© tovovan /

Layer ads are a tool that can be used by business owners and creators to drastically increase sales and to get more people to sign up to their emailing lists. In fact, creators like Tim Ferriss have praised layer ads as being among the most important tools for their businesses when it comes to numbers. Read on to learn what they are and how they work.

Back in the earlier days of the internet, the term pop-up was something that everyone was familiar. A pop-up was an ad that would open in a new window of your browser and then sit annoyingly on your desktop or potentially block what you were doing. It would slow down your computer and you’d end up ‘hunting’ them around the screen to close them.

Today, pop-ups are largely a thing of the past. This is partly thanks to better security features in browsers which prevent such abuses but also partly because the strategy has become so transparent and unpopular.

The layer ad is a similar concept but with some distinct differences. Sometimes, this type of ad is also referred to as a pop-over, suggesting the subtle difference.

Instead of opening in a new browser, a pop-over ad will appear within the browser but over the top of the text. This doesn’t frustrate the reader to the same degree, because it doesn’t get in their way or require hunting – it only impacts on their experience with that specific page. At the same time though, it is fantastic when it comes to getting attention and making sure that the audience sees the message. It can’t be missed and they can’t continue reading your page until they have dealt with it.

These pop-overs are also sometimes referred to as lightboxes and the reason for that is that they tend to dim the rest of the screen around them.

Pop-overs like this must be handled with care. If you use them too liberally, you can end up frustrating your visitors and forcing them to leave. The best layer ads then will appear only when the user has been on the page a certain amount of time or has scrolled a certain distance down the page.


Press releases

MEI to debut Innovative Ads solution, new IPS WebTrac at NEXPO 2007
Jenkintown, PA (March 13, 2007) – Managing Editor Inc. (MEI), an Adobe Systems portfolio company and a leading provider of software and services to the publishing industry, will debut the newest version of its flagship Page Director® Ad Layout System, now with industry-first support for Innovative Ads™, at NEXPO 2007.
Bismarck Tribune Purchases MEI’s Innovative Ads Solution
Jenkintown, PA (April 3, 2008) – Managing Editor Inc. (MEI), an Adobe premier development partner and leading provider of software for the publishing industry, today announced that North Dakota’s Bismarck Tribune has purchased the Innovative Ads® module for Page Director® Ad Layout System (ALS). The Tribune is the latest newspaper to
MEI to Add K4 Web Editor 2.1 in NEXPO Lineup
Jenkintown, PA (April 18, 2007) – Managing Editor Inc. (MEI), an Adobe Systems portfolio company and a leading provider of software solutions for the publishing industry, today announced an addition to its program at NEXPO 2007: an updated version of the K4 Web Editor module. Web Editor 2.1 will be