Storyboard (© arthurhidden / Fotolia.com)
Storyboard (© arthurhidden / Fotolia.com)

When it comes to the storyboard, it is something that is quite popular, but still isn’t used as much as it could be in marketing and advertising. Many companies – particularly small business – could benefit a great deal from using a storyboard to plan their ads. In this article, we will be looking at the storyboard and how it is used in marketing – as well as how you could use it better.

 

What is a Storyboard?

You may not be familiar with the storyboard, especially if you are new to marketing and advertising. The storyboard is simply a device that is used to present the order of an idea or visually show how a story will be presented. In the marketing and advertising world, this usually refers to storyboards that are done for commercials. However, storyboards can be used in all kinds of different marketing campaigns and anything with visual elements where you’re telling a story will likely benefit from a storyboard. The storyboard is usually a large piece of poster board divided into different panels like a comic book, with each panel telling a certain part of the story.

Storyboards in Marketing

There are so many different ways the storyboards are used in marketing. If you are doing some type of video presentation, then a storyboard is probably vital. Even if all you’re doing is creating something to put on YouTube, the storyboard can help you keep things straight and make sure that you have a narrative that is going to give your message perfectly. However, you do not have to just use the storyboard for video content. Some people tend to use a storyboard whenever they plan out a piece of content as well. This is especially true if you have an extremely long and in-depth article that you are using for marketing purposes.

OpenPR-Tip: However, there are lots of other ways in which the storyboard is used to. For example, some people like to use the storyboard as part of a brainstorming session. It is often easier for people to see the merit of their ideas when they are looking at them in storyboard form. In addition, seeing things in a new way may trigger new ideas that you wouldn’t have gotten any other way. Storyboards can also be used for infographics. If you are planning and infographic, you definitely need to tell a story and that means you need to know how that story goes beforehand.

Expert Tips: Using Storyboards to be More Effective

Let’s look at some expert tips from those who use storyboards quite often and find out how they use them to be more effective and what advice they have for those who want to use them for the first time.

  • Decide on a template. There are lots of different ways to present a storyboard, and they usually come in a form called a template. If you have your own template that you usually use that is fine, but if you want some new ways there are lots of storyboard templates that you can find online. You can also find them as part of software packages that are used to create storyboards.
  • List your goals before you even start. You have to know what your objectives are as you are creating the storyboard or else you may get to the end and find out you have forgotten them completely.
  • Know who your audience is and know them well. Before you start working with the storyboard, you’re going to want to know what your audience wants. What sort of humor will appeal to them? What sort of images should use to get their attention? Which dialogue is suited best for that particular audience? These are all questions you should be able to answer before you start your storyboard.

Summary

When it comes to the storyboard, there are lots of different uses for. In marketing and advertising, you can use the storyboard to plan out a video presentation or to do brainstorming. But the main thing about using the storyboard is to make sure you know which template you are going to use first, what your objectives are and ensure that you know your audience and what they expect.

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