Banderole Ad (© venimo /
Banderole Ad (© venimo /

Banderole advertising is a form of advertising that utilizes a floating display that appears over the top of a website, usually in the bottom portion of the screen and spanning the entire width.

This placement is a popular choice in the industry and has a number of benefits, as well as some potential downsides.


On the plus side, banderole advertising places the ads at the bottom of the screen where they are going to be out of the way of the site’s content. This is a useful feature as it means that visitors won’t be put off by poor ad placement, or ad placement that is going to obscure or hide important elements.

This also means that the banner can span the entire width of the screen, which is ideal for using wider images that will contain more information.

Finally, because banderole ads at the bottom of the site, this means they are at the terminal point. This is the point at which the visitor has likely finished reading and is more inclined to follow a link to another site.


On the downside, visibility can be an issue for banderole. That’s because the ads will be displayed at the bottom of the screen and may not be seen depending on the resolution of the device. This can be good news for publishers if the payment is CPM (cost per impression) but it is bad news for advertisers who won’t get the visibility that they are paying for.


Press releases
  • «Captain Ad» hisse les voiles«Captain Ad» hisse les voiles
    L´entreprise berlinoise Online Advertising Solutions Ltd. apporte avec «Captain Ad» un nouveau type d´annonce vidéo sur le marché. Berlin, le 11 décembre 2007. La régie publicitaire de «Captain...
  • Ad Blue Market Worldwide Growth by 2027Ad Blue Market Worldwide Growth by 2027
    Market Overview: Growing consumer demand for better fuel efficiency is encouraging automobile buyers to do more investment in diesel engine vehicles. Unlike petrol engines where normal catalyst...
  • GAN Game Ad Net Trusts Quinke NetworksGAN Game Ad Net Trusts Quinke Networks
    Hamburg, 3 December 2012: GAN Game Ad Net GmbH, specialist for advertising and media services in games, has enlisted Hamburg-based agency Quinke Networks to handle its public relations activities....
    Leading Performance-Based Ad Company Releases Advanced Suite of Ad Tracking & Reporting Tools WOODBURY, NY – October 4, 2010 – Intermark Media, a leader in digital performance-based advertising...
  • OTC Perspectives Announces 2010 Ad Awards Finalists
    FLORHAM PARK, N.J. [March 22, 2010] – OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, today announced the finalists for the...


© 2019 - openPR   |   Imprint   |   Privacy Policy