How will the global laptop market develop further? (© Okea / Fotolia.com)
How will the global laptop market develop further? (© Okea / Fotolia.com)

It is projected that the global laptop market will see a steady rate of growth between the years 2016 and 2022. After a period of slow growth, a surge in this market will likely be due to increased demand for various laptop products by consumers, as well as an increase in the amount of public projects that will necessitate the use of laptops.

After a period of stagnant growth, the global laptop market is expected to see a steady growth rate between the years 2016 and 2022. Laptops are smaller, portable computers with form factors that are known as clamshells. These devices can perform a variety of functions and can be used in various applications.

Factors Expected to Fuel the Growth of the Global Laptop Market

During the forecasted period, there are a variety of factors that are expected to fuel the growth of the laptop market on a global scale.

The increase in the size of this market may be attributed to increase consumer demand as a result of the increasing amount of public projects, particularly in India and China, as well as other developing countries.

Heightened commercial demand for laptops will also likely have a favorable impact on the size and value of this market in the coming years. Projects are likely to included increases in infrastructure developments, as well as housing and commercial buildings.

Moreover, the global laptop market is poised for growth as a result of the decreasing prices of these products. As the price of laptops comes down, more purchases are expected to be made. This is expected to have a direct impact on the amount of products that will be purchased, which will increase the demand and production of laptops, thereby driving the size of the industry.

Furthermore, the adoption of laptops throughout various industries is also expected to increase the size of this market during the forecasted time period. The digitization of education in developing nations, as well as the growing corporate sector will boost the demand for these products over the next few years, which will lead to an increase in the size of this market.

The development of new laptops that can perform a variety of functions will also boost the size of this market, as these new products will necessitate the replacement of older, outdated models. 

Factors that Could Hinder the Growth of the Global Laptop Market

While the global laptop market is expected to see growth during the projected time period, there are factors that could pose as problems for advancements in this industry.

The most notable factors that could pose as challenging for the global laptop market are the increased popularity and adoption of other portable devices, such as tablets and smartphones. These devices provide access to the Internet and can be connected via Wi-Fi, making them even easier to use, as they are more compact and portable than laptops.

The increased concerns related to health hazards as a result of positioning laptops on the lap for long periods of time could also prevent this market from growing to its full potential in the coming years. These health hazards have lead manufacturers to develop products that do not need to be held on the lap in order to reduce health concerns, which would further negatively impact the growth of this market in the coming years.

Growth of the Global Laptop Market: Geographical Segmentation

The global laptop market is segmented by geographical locations. These locations include:

  • North America
  • South America
  • Europe
  • Asia Pacific
  • The Middle East
  • Africa

During the forecasted time period, it is predicted that Asia Pacific will experience the highest growth rate in the global laptop market. The growth of the size of this market will likely be attributed to the rapid industrialization of emerging economies in this region. Developing countries, such as China and India, are expected to make significant contributions to the growth of this industry, as these countries will see an increase in the disposable incomes of consumers. Moreover, the increase digitization of education in this area will help to augment the market.

North America is poised to account for the majority of the market share of the global laptop market between 2016 and 2022. This region will closely be followed by Europe. These growth of the global laptop market in these regions will be linked to the existence of a more mature laptop market. Moreover, increased efforts regarding the expansion of businesses are also expected to boost the demand for laptops in these regions.

The Middle East and Africa are also projected to see substantial growth in the global laptop market. Growth in this regions will likely be attributed to an increase in the demand for these products amongst consumers, particularly during the holiday season.

Global Laptop Market: Competitive Landscape and Key Vendors

The global laptop market is highly competitive. Several companies across the globe serve as key players in this industry. In order to gain a competitive edge, these companies continue to invest heavily in the research and development of more advanced products that offer cutting-edge features. Moreover, research and development aims to help key vendors boost the desire for laptops over counterparts that are viewed as competitors, such as tablets. Moreover, it is expected that companies will reduce the prices of their products as a way to boost their competition in the global market.

Companies that act as key vendors in the global laptop market include Apple, Acer, Dell, Hewlett Packard, Asus, Lenovo, Haier, Fujitsu, Hisense, Toshiba and Samsung, among others.

Statistic: Notebook PC shipments global market share of brands/vendors in the second quarter of 2013 and 2014 | Statista
Find more statistics at Statista

Outlook of the Global Laptop Market

Despite the increased popularity of competitive products, such as tablets and smartphones, the global laptop market is poised for healthy growth during the projected time period. The increased demand for these products as a result of the various factors listed above, such as the digitization of education and the growing number of public projects, will fuel the growth of this market in the coming years.



         



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