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User Experience (UX) definition

User Experience (UX) (© peshkova /

User Experience (UX) (© peshkova /

UX is User Experience. This refers to the experience that a user has when visiting a website and specifically, how it will take you from the landing page onward. This is distinct from UI (User Interface) in that it considers not just the appearance of the site but also the flow from one point to the next. When designing a website, it is crucial that you consider not only the way that it looks, but also the way that it performs and the way that the user interacts with it.

After all, a website is not just a static block of text to be read. Unlike, say, a book or a magazine, a website is interactive. This means that the user will have an input, and this will change the information that is presented to them. What’s important is that this interaction is as seamless as possible. This is what encourages the user to stay on your website and it is what ensures that they can get the right information without becoming lost and/or frustrated. This is what we refer to as the user experience.

What is User Experience?

When thinking about web design it's crucial to keep in mind the dynamic nature of a website. This is not a static page that a user simply looks at and reads but rather it's a moving and changing selection of interlinked pages and information. That's why the term 'user experience' is particularly valid: it's not just about making a site that looks nice, it's about making something that's intuitive and enjoyable to use and that will have the impact you want on your visitors.

So, what makes great experience design? Well that's a complex question that we don't have space to answer here. Nevertheless, we can certainly identify a few of the best practices and basic tips that will provide you with a basic introduction and foundation to the world of experience design.

Intuitive Navigation

Most important of all is that when your users land on your site, they know how to reach the pages and the information they want so that they don't get 'stuck'. Attention spans among web-users are infamously short and this can lead to high bounce rates, so if your visitors need to think even for a minute about how to get to the next page they're most likely to simply give up.

Communicate, Don't Decorate

This is a powerful and useful maxim for web designers to keep in mind. What it means is that every element in your web design should have some useful purpose other than to simply 'look nice'. You have limited screen real-estate and the more pointless flourishes you introduce the more cramped and confusing your design will be. Look at modern web design and you'll notice there is much less in the way of 'controls' (known as 'chrome') than there was previously. If you can make do without it, then do!

Directing Attention

When designing your web design you need to think about where your users are going to look and how this will work to your advantage. Ideally you want certain elements of your site to jump out at them so that you direct them naturally through the flow of your content. You can direct attention using contrasting colours and smart placement. Even the direction and orientation of images used on your site can subtly influence the direction of your visitors' attention and must be considered carefully.

Typically, we consume information and media from left to right, top to bottom and we will follow the direction of arrows, of images of people looking in a direction, etc.

The 'F' Pattern

Something that works to your advantage here is the fact that most web users will follow a fairly predictable pattern when they visit any site. The 'F pattern' describes the pattern that they tend to follow with their gaze when they navigate to any new site. First our eyes will look to the top of the site (which is why your branding should go here), then we will look down the left hand column (which is why this is a popular spot for the main menu) and then we will look across the screen about a third of the way down (a good spot for a secondary menu).


Remember that not everyone will be visiting your sites on the same devices – in fact, most will not! It's crucial that you provide the same excellent UX for visitors with iPhones as you do for users on Windows PCs. This once meant ensuring that you had a separate mobile site, but today it means ensuring that your site is mobile responsive. That means it will change shape to adapt to the display viewing it. Use a responsive WordPress theme, add your own design tweaks and be sure to check Google’s own Mobile Friendliness test.

As you can see then, great user experience is about making a number of carefully considered choices. We can help you with those choices and with the implementation that will truly engage your visitors and provide the best experience possible.

UX vs UI

You might be wondering at this point what the difference between the user experience and the user interface is. Both these terms are similar and to an extent can be used interchangeably. However, user experience is generally a somewhat broader term and tends to describe not only your navigational elements, not only your design elements but also the transition between them. It describes the flow of the navigation around your website and the way that your users experience those transitions.

Likewise, UX can also describe a multi-modal experience – meaning that it could also encompass an app, or a product itself. This is all of the ways that you divulge information to your users and the entire way that they ‘experience’ your brand. Your job is to make that experience as positive as possible, so they stay longer and come back more frequently.

Press releases

Thought Leaders in Mobile User Experience (UX) and Usability Testing Featured at September MoBeta Breakfast Event
Washington, DC, August 15, 2011- MoBeta, an event series focused on mobile strategy and mobile application development, officially announces today that their second MoBeta Breakfast will be held September 7, 2011. The event will be sponsored by PointAbout, a Division of Three Pillar Global. The September MoBeta Event will
User Experience (UX) Research Software Market May Set New Growth Story| Validately, Lookback, Usabilla, TechSmith, UserZoom
HTF MI published a new industry research that focuses on User Experience (UX) Research Software Market and delivers in-depth market analysis and future outlook of Global User Experience (UX) Research Software Market . The study covers significant data which makes the research document a handy resource for managers, analysts, industry
User Experience UX Research Software Market 2019: Future Trends, Key Players: UserTesting, Hotjar, Lookback, etc.
User Experience UX Research Software Market The Global User Experience UX Research Software Market research report provides the key findings of the overall market, including the expert analysis, facts and figures, statistics, estimates, and the latest technological advancements across the globe. It not only provides a holistic view of the market
Global User Experience (UX) Service Market 2020 Technology, Share, Demand, Opportunity, Projection Analysis Forecast Outlook 2026
  COVID-19 Impact on Global User Experience (UX) Service Market - 2020-2026   Summary: User Experience (UX) Service The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2015 to 2026. Understanding
User Experience (UX) Research Software Market Growth, Trends, Industry Analysis and Forecast - 2027
Key factors driving the User Experience (UX) Research Software market include increasing digitization initiatives, growth of online commerce businesses, and increasing adoption of mobile marketing across the peak. User Experience (UX) Research Software Market size is expected to grow from USD 183.8 Million in 2019 to USD 356.0 Million by 2026,