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Press Review definition

news (© sebra /

news (© sebra /

A press review refers to a briefing of all the stories in the press. In fact, this can sometimes be called a press briefing. Basically, a press review gives you a rundown of the news by summarizing several different articles. This is very useful in PR because it can give you an idea of where the public interest lies. Let’s explore the press review in detail.

When you are in public relations, you have to have a relationship with the media. That means that you have to know what the media is saying. The media can be both an enemy and a friend, so you want to make sure that you know what is going on at all times. That’s why a press review can be so helpful. It can give you an overview of what the press is saying within a specific industry or about a specific topic.

This allows you to change your PR tactics according to what is going on in the world. If you can get regular press reviews about the industry that you are in, you will have a much better chance of getting good press coverage for your company and avoiding any bad press coverage. You have to be informed and ready to act.

Public relations departments large and small should make use of press reviews. They can be formal or informal, extremely brief or more involved, but they definitely should be used, because they are an extremely powerful PR tool.

Press releases

Simple Golf Swing System Launched To Eliminate The Golf Slice
Golf players had long back understood that a good golf swing needs to be consistent even under pressure and that the club head speed in the down swing separates the pros from the average amateur golfers. However only single handicappers and pros could walk down the mysterious world of an
NEWBASE GmbH continues to grow
Hamburg, 11. 02. 2008 - NEWBASE achieves record turnover again in 2007. Thanks to another significant increase in turnover over 2006 spread over the three business sectors of media observing software for service providers, press review software for end clients and media resonance analysis services, a significantly positive margin
Internet Niche Marketing System Launched For Easy Passive Income Generation
Internet marketing professionals had long back understood that the creation of information products in niches and selling them to a hungry market is a sure way to generating a stable passive income. However only experts could walk down the mysterious world of successful internet niche marketing. Not any more... Ed Dale awarded membership in the exclusive KIS 100 Club
Berlin, Germany, 16 March 2009-- The news platform has been accepted as member of the exclusive European Knowledge-Intensive-Services-Innovation-Platform (KIS) 100 Club. The start-up from Berlin was selected due to the high scores for its company potential at the KIS Partnering Forum in Brussels in February 2009. The Forum is established
New Luxury Spa Treatments by [ comfort zone ] Arrive at The Ritz Salon
The Ritz Salon, an ethereal paradise overlooking the rooftops of Piccadilly from the seventh floor of the world’s most iconic hotel, is delighted to announce the arrival of [ comfort zone ]’s unique range of bespoke treatments, customisable skin care products and expert techniques. In addition to the existing range,