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Description definition

Description (© Chagin -

Description (© Chagin -

A description is a passage of text that is designed to help the reader to better understand what is being discussed. Usually, the object in question will be a noun, which is a ‘thing’. Nouns can also be abstract however (meaning a sensation or a concept – something intangible) or they can be ‘proper’ meaning a name or a place beginning with a capital letter. Descriptions can also refer to events and activities, as well as summarizing concepts.

The description will help the reader or listener to understand the noun in question. If it is a physical object, this will likely include lots of adjectives like

  • big’,
  • small’,
  • red
  • or ‘blue’.

This will help the reader to mentally picture the item. Usually, this will be just a line or several lines in a book. The same goes for events, where the description may bring the person up to speed: this will use adverbs and past tense pros. On the other hand, for more complex ideas, a description can be very long. In fact, a description could take up an entire book! If you really think about it, the vast majority of language is used to explain and enlighten and in that sense could be considered to be description!

How to Use Meta Tags

While there are many types of description, one form that may have brought you to this page is the meta description. A meta description is a type of description used in web design and marketing that is highly useful for bringing more traffic to a page. It is used via HTML, which is the ‘code’ or markup language used to create a web page.

A meta tag looks like this:

<meta name=”keywordscontent =”meta tags, information about meta tags, meta tag list”>

That right there was a ‘keyword’ meta tag. We know this because of the ‘meta name=”keywords”’ part. The most commonly used meta tags are

  • ‘keywords’,
  • ‘description’,
  • ‘subject’,
  • ‘copyright’,
  • ‘language’,
  • ‘robots’,
  • ‘author’,
  • ‘category’,
  • ‘rating’ etc

and any of these can be used in order to help make it easier for spiders to know what your page is about. The more you use, the more search engines will thank you and the more accurate listings of your pages and sites will become.

Meta Description: Your description is what will show up when a search engine brings up your page (unless it highlights a passage of your content) and when a social network shows a preview of your site. This then is your ‘shop window’ as it were and it’s your opportunity to grab interest and get people to click. As such this needs to be informative and relevant and you should try to make sure it’s designed to impress. It helps to make this a summary of what your page is about, but also if you have any exciting points you are going to make in the article, now is the time to make them. At the same time it doesn’t hurt to demonstrate a bit of that wit and charm that tells people this is a real blog written by a real person and not just some spun rubbish. And now is a good time to include your keywords a little too (in a nicely subtle way).

openPR-Tip: Descriptions also find themselves in many other situations, from the backs of DVD cases to advertisements. Learn to describe and you will improve your written language tenfold.

The meta description was once restricted to 50 characters long in order for the full length to be shown in the SERPs. Recently however, Google has increased this length to 160 characters, allowing for more in-depth and detailed description.

Table of Contents

Press releases

White Wine Market Detailed Description 2022
According to a recently-published report by Fact.MR, white wine is likely to lose its traction in the food & beverage industry for the time to come. By the end of 2022, the global market for white wines will have expanded at a listless pace of 3.5% CAGR, raking revenues worth
Refrigerants Market Report, Executive Summary, Industry Analysis, Business Description, Product Description, Key Players, Region and Forecast 2021-2030
According to the research report published by Allied Market Research, the global refrigerants market was over $20.6 billion in 2020, and is expected to reach $42.0 billion by 2030, witnessing a CAGR of 7.4% from 2021 to 2030. The report provides a detailed analysis of changing market dynamics, top segments,
Hydrazine Market Size, Share, Application, Executive Summary, Industry Analysis, Business Description, Product Description, Forecasts, 2020-2030
Global Hydrazine market growth is driven by increase in need for agrochemicals and rise in demand for high-quality agricultural products. However, presence of extreme toxicity in hydrazine that can cause seizures & tumors and various environmental and industry regulations imposed by the National Institute for Occupational Safety and Health restrain
Absorption Chillers Market Detailed Description by 2025
Global Absorption Chillers Market: Snapshot Absorption chillers are refrigerators that derive energy from a preexisting heat source. Hence, absorption chillers help reduce the overall consumption of power, helping economize the power efficiency dynamics of a system. The rising awareness about the importance of conserving energy, and the government support to initiatives
Bleaching clay Market Detailed Description by 2025
Bleaching Clay Market: Overview Bleaching clay refers to a category of clay which has relatively high adsorption power for decolorizing and refining oils and fats. The primary source material for bleaching clay is montmorillonite which can also be referred as hydrated aluminum silicates, which imparts indispensable adsorption characteristics to bleaching clays.