Newsjacking is the practice of a business capitalizing on a popular news story in order to amplify their marketing efforts, increase their sales, and boost their overall success. In other words, companies use ride on the coattails of a breaking news story in order to get coverage for their message or brand. In this article, we provide a more definitive explanation of newsjacking and its importance in the marketing world.
One of the hottest buzzwords in marketing at present time is newsjacking. Essentially, it is the next evolution of real-time marketing, a popular marketing strategy. Both tactics involve using the popular and breaking news stories in order to spread awareness of a brand or a company’s message.
News is constantly breaking, which gives marketers a very unique opportunity to take advantage of the a popular breaking story in order to benefit a business in some manner. News stories – even the biggest and most groundbreaking – don’t have staying power. They usually die off in hours or days, and in rare instances, they can last for weeks. As such, the earlier marketers can seize a news story, the greater the chance that it will benefit a business in a huge way.
If done properly, newsjacking can offer several benefits. Some of the key benefits of newsjacking include:
In order to make your newsjacking efforts a success, here are some crucial tips to keep in mind: