Google AdWords is an advertising program that was designed by Google for marketers who want to advertise on the search engine and the advertising network that is associated with it. AdWords allows business owners to acquire traffic to their websites and gain leads. Google AdWords is one of the most popular advertising services. This article provides an overview of the service.
For any business that is interested in online marketing, Google AdWords is a service that they should become familiar with. This advertising service expands the reach of businesses, helps to build brand recognition, and can lead to more sales, as well as increase their overall success.
AdWords is an advertising system that was created by the most widely used search engine – Google. The goal of this advertising system is to assist business owners with the marketing of their products and services within the Google search engine, as well as the sites that are affiliated with the search engine.
Advertising with Google AdWords involves using text ads that appear in the search result of those who search for specific words or phrases that are related to whatever a company is offering. An advertisement that is associated with Google AdWords is referred to as a “search ad”, as they appear when users of the search network, as well as the sites that are affiliated with it for search for specific terms or phrases. The advertisements are displayed as sponsored links.
Google designed their AdWords advertising network to be a pay per click system. Pay per click means that advertisers can select where their ads will be placed by bidding on specific words or phrases. Google only collects the amount that you bid when a user clicks on the display ad.
As stated above, Google AdWords is based on a pay per click system, which is centered on an auction that is based on keywords. Basically, advertisers select a list of keywords that they would like to target because they are related to the products or services their business offers. These keywords are the words that users are most likely to search for when they are looking for a specific product or service.
Those who use Google AdWords place a bid on the keywords they want to target. They determine how much they want to bid according to how much they want to pay Google when someone clicks on their advertisement. The bid, along with a Quality Score, which is assigned by Google and is based on the quality of an advertisement that has been proposed, indicates which ads will appear on the search engine results page.
Advertisements that are displayed through Google AdWords are shown as short text ads. These text ads contain the following elements:
In addition to the text ads, which are described above, there are other ways that ads can be displayed on Google AdWords, which include:
If you are just getting started out with using Google AdWords, it is important to become familiar with a few basic terms that are associated with the advertising network so that you can make the most of it.