Keyword research is the process of finding out which keywords are going to be the easiest to compete for and still have enough traffic value to make them work using. Keyword research is an integral part of search engine optimization. One of the strategies the Internet marketers have at their disposal is keyword research. Although many people do not use keyword research, the most successful Internet marketers always do. That’s because while you can get a certain amount of traffic by writing content without being concerned with search volume, the monthly search numbers on most long tail keywords are so low that they are not worth pursuing.
If you want to be ranked high in the search results, then you have to find keywords that are going to be easy to compete with but also have a certain amount of traffic. Writing blog posts takes work, and if you are optimizing around a list of keywords, then you want to be sure that there are enough people typing those keywords into the search engines to make it worth writing the content in the first place.
There are a lot of ways out there that you can do keyword research. Most people use a keyword tool. There are a number of keyword research tools out there such as the Google keyword planner, which tells you the volume of search traffic and gives you ideas for new search queries. The Google AdWords keyword tool is a free tool provided by Google, intended for use in AdWords campaigns but extremely useful for finding keywords to optimize around as well.
Let’s look at some expert tips for doing keyword research in a step-by-step format that will make it very easy to understand the process and start your own keyword research; even if you have never done it before.
What most people do not realize is that keyword research is more than just the here and now proposition. While it is true that you will get traffic for optimizing around a keyword, you also get more authority in the eyes of the search engines for each keyword that you optimize around that has to do with your main topic. For example, if your site is about car parts, the more longtail keywords that you have optimized for in that particular category – and especially the number of keyword phrases that you are ranking high for – the more authority you will have with Google and the other search engines.
It is all about building traffic. You can start off small, optimizing around just a few keyword phrases, and then continue to add content to your site with different keyword phrases optimized and you will slowly grow your traffic and get ranked higher and higher in the search engines for most or all of your keyword phrases if you follow good SEO practices. Good search engine optimization is more than just optimizing for keyword phrases that your site should be using.
There are more than a few websites out there that are commercial in nature that do no keyword research whatsoever. Most of the time, this is because keyword research seems extremely complicated. To someone that is never done it before, it can be intimidating. But keyword research can be learned quickly and you can turn the amount of traffic that you get with no keyword research into ten times or a hundred times more traffic when you begin optimizing for keyword phrases. People also don’t do keyword research because they have heard the organic site growth is best. While that is true for back linking, it is not true when it comes to doing proper keyword research and search engine optimization.