The Maxi ad is no longer as popular as it once was, but it is still used quite often, particularly with search engine advertising. Understanding how the Maxi ad looks and how you should be using it is important if you are an Internet marketer or work in the advertising or marketing industry. In this article, we will look at the Maxi ad in depth.
What is a Maxi Ad?
The Maxi ad is a rectangular ad that measures 336 x 280 pixels. It is often known as the large rectangular ad or large rectangle, and it is quite common to find the Maxi ad being used on Google AdSense. In fact, Google AdSense is one of the few places where you will find it commonly in use. It has sort of fallen out of favor with some of the other advertising networks in favor of different sized ads.
Maxi Ad vs. Medium Rectangle
The Maxi ad is the big brother ad block to the medium rectangle ad, a format that has become the most popular size of online advertisement in use today. While the medium rectangle is a really great format, if you need more display space or you want to make a bigger splash, then the Maxi ad might be your best choice. In addition, this ad size may come back into fashion with other ad networks as resolution size increases. But even now, there are people that swear by the Maxi ad as the most effective conversion tool that they have.