You’ve likely heard the term press office at some point in the past but may not have known why it exists or what people inside a press office actually do. In this article, we will be defining the press office in detail, as well as giving some examples of what happens inside a typical press office and who needs to establish one for their company or organization.
A press office is simply an informal name for the part of the company that handles public relations or deals with the press. Sometimes it refers to an actual office – or a group of them – while other times it simply refers to the people within that department. Many different organizations have press offices; from the Catholic Church to the Walmart Corporation. The press office might go by different names, depending upon the organization. Sometimes it is called the public relations office, sometimes the media office or a dozen or more other names. The name isn’t important – it is what the office does that determines whether or not it is a press office.
The backbone behind the press office is the press officer, also called a public relations officer or PR representative. These are the people that define the press office by what they do. These people have a lot of jobs, but their main objective is to promote a positive image of their company whenever possible and to solve public relations problems that might arise. Let’s look at some examples of things that a press officer might do.
So, what kind of company needs a press office? In a way, every company has a press office, even though with small companies that office may also serve as the office of the owner or CEO. Any company that is concerned with media coverage or wants to develop a relationship with journalists in order to improve image and control what goes out to the public as much as possible should establish a press office.
To summarize, the press office is an important part of any organization and has a lot of responsibilities. While the press office may not be a physical office, it usually is, and may be staffed by one or more press officers who also go by the name media representative, public relations representative, PR officer and many more. The press office is responsible for dealing with the press, controlling the public perception, getting ahead of problems and handling pretty much everything has to do with media coverage or how the general public sees a company or the people behind it.