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Marketing Message definition


Marketing Message (© Rawpixel.com / Fotolia.com)

Marketing Message (© Rawpixel.com / Fotolia.com)

A marketing message refers to what a company is trying to say with their marketing efforts. For example, trying to convince consumers that the product is superior is a common marketing message. A marketing message is the information that a company provides to a consumer to try to convince them to purchase their product or service. Marketing messages are intended to convince target consumers that they should buy that product or service as soon as possible.

Having an effective marketing plan requires that you have a marketing message. When you have a product or service that you are trying to convince your target market to buy, you have to know what message you’re sending out and whether or not it is the right one.

Marketing communication is key; not only to convince customers of the important benefits of your product or service, but also to be able to speak in the language of your target audience. Effective marketing not only demonstrates to the consumer that your products are superior; it also demonstrates to them that they are the right customer for that product.

How Marketing Messages Are Created

In order to create a great marketing message, you first have to know who your target audience is. Identifying your audience has to be done first because if you craft the perfect marketing message but it is targeted at a completely different audience it is going to do no good. You have to understand who your ideal customer is and speak in the language that they understand. If you are trying to sell electronics to technically savvy people and you don’t know what you’re talking about, then your marketing message is going to fall flat.

An example of this is a computer company that is used to marketing to the standard computer user – someone that uses their computer for web browsing and email primarily. But if they create a new line of gaming computers, they are going to need to craft their marketing message to appeal to gamers. While the standard computer user may not be too concerned about video card memory and whether they can overclock the CPU, the gamer is going to want to know these things.

openPR-Tip: After you have figured out who your target audience is, you need to know what you’re trying to say in your marketing message. Have you ever gotten an email from a friend or family member that seems to have no point? If you have a meandering marketing message that isn’t finally honed to say exactly what your target audience needs to hear, then it is not going to be successful.

Expert Tips: Creating an Effective Marketing Message

Let’s take a look at some expert tips on how to create an effective marketing message. These are some of the best tips from marketing firms and experts in the field, and everyone in business should be using them.

  • Try to show investment versus value in your marketing message. People are spending money on your product or service, and you need to let them know that they are not actually spending money; they are making a very small investment and getting an enormous amount of value in return.
  • Apply the ‘so what’ filter to all of your marketing messages. If people read through your marketing message and in the end they are unconvinced, or their state of mind has not changed, then your marketing message has failed. Your message should excite the target audience member that is reading it and get them to ask where they can go to buy the product or service.
  • Use one of the key drivers that have been identified by marketing experts as essential in getting customers to buyer product or service. These include things like fear of missing out, guilt, salvation, flattery and more. Make sure that you know what drives people to buy and use these to your advantage.
  • Make sure that your marketing messages are timed correctly. If you send out marketing messages that are too early or too late, you are not going to get the response and conversion that you want. Make sure that you know exactly when the right time is to reach your target audience in every sense of the word.

Press releases

Healthcare Mailing Lists | B2B Email Experts
Every industry is different and has distinctive needs. Thus our Healthcare Mailing Lists is the right source for you to promote your marketing message, reach key executives, send account notifications, do online publications and make timely announcements. Selecting the right channel for your business with offer you with double profits.
Mobile Marketing Solutions Helps Budgets and Messages Travel Farther
One Indianapolis-based company claims a formula for stretching marketing dollars that puts the message in motion. Literally. EventPro Services, Inc. specializes in mobile marketing solutions: self-contained mobile vehicle platforms that combine smart reallocation of marketing dollars, integration of existing messages into a mobile solution, and targeted sponsorships that generate
VirtualAssistantNetworking.com Hosts October 19 Fearless Marketing Teleclass With Robert Middleton
TACOMA, WASHINGTON, October 4, 2006—What if marketing yourself wasn’t such a pain in the “you-know-what?” What if marketing was actually fun? Yes, fun. And what if your marketing activities actually resulted in new clients? No, this is not fantasy. Sponsored by the Virtual Assistance Chamber of Commerce, a professional organization of Virtual
Healthcare mailing Lists | B2B Email Experts
Every industry is different and has distinctive needs. Thus our Healthcare Mailing Lists is the right source for you to promote your marketing message, reach key executives, send account notifications, do online publications and make timely announcements. Selecting the right channel for your business with offer you with double profits.