Instagram is one of the most popular social media sites. There are more than 800 million active users, and 8 million of those accounts are registered to businesses, making it a highly effective tool for marketing and branding.
There are more than 800 million active monthly Instagram users worldwide, and 500 million users actively use their accounts on a daily basis. With more than 250 million pieces of content shared each day, it is safe to say that this social media site is a highly effective way to reach a large audience. That is why so many businesses owners have decided to tap into the power of Instagram as a way to market and build their brands.
If you are new to Instagram marketing and you aren’t sure where to get started, this guide will help get you set up so you can start reaching a huge audience.
There are so many different online marketing tools and strategies, so why should you add Instagram to the mix? As mentioned above, more than 300 million people use the social media site on a daily basis. Numbers like that alone offer serious potential for marketers. However, there’s more to the effectiveness of marketing on Instagram than the numbers. The real benefit of using this social media site as a marketing tool lies in the fact that those who use Instagram really enjoy connecting with brands. Some of the benefits businesses enjoy through Instagram include the following:
In summary, there’s less competition for marketers on Instagram and an immense audience reach. Moreover, a large percentage of those who use the social media site follow brands and interact with them on a daily basis. In other words, Instagram is an excellent marketing tool, and it doesn’t involve pushy sales pitches other marketing tactics that consumers tend to despise and/or ignore.
If you are interested in taking advantage of the proven benefits of using Instagram for marketing, the first thing you need to do is set yourself up with a business account.
To set up an Instagram account for business, follow the steps below:
In order to make the most of your Instagram business profile and reach your audience, here are some tips to help you optimize your profile.
Once your account is setup and you have taken steps to optimize it, start following other Instagram users. Locate users who are relevant to your brand, such as customers who follow you on other social media sites and other brands in your industry.
Determine what audience you are trying to target and search hashtags that are related to your industry to find people to follow. Establish your presence by commenting on photos that are shared by the accounts you are following and start following people who also comment on photos.
Hashtags help to link other people to your Instagram account and establish your presence. Creating a branded hashtag that directly relates to your business can help you reach a huge audience.
Your branded hashtag should embody your brand and invite others to share content that relate to it. Examples of effective branded hashtags include #thesweatlife from Lululemon Athletica and #campvibes from Poler Stuff. These hashtags directly relate to these brands and encourage others to share content that matches their message using those hashtags.
Instagram is a highly effective, free, and easy-to-use tool for marketers. Tapping into it can prove to be extremely beneficial for your business.