In this article, we are going to discuss data leakage. This is a common problem in today's business world, and data is more important than ever. In fact, companies pay lots of money for the right data. But in order to understand how data leakage and prevention fits in with marketing, you have to learn more about the entire process as a whole, including the storage of that data.
So, what is data as it relates to the business world? Data can refer to anything from a company's financial information to private details about their customers. Data is any digital information that the company collects or uses. Some data is meant to be shared while other data is heavily protected.
Data is normally stored by companies in what is called a data warehouse. A data warehouse is exactly what it sounds like - a warehouse for the storage of all of the date of the company collects. Of course, the company may not need to use all of that data, but they want to have it on hand in case they do need it.
Data is further divided into other storage devices such as databases, local servers, computers or what are called Data Marts. Data Marts are smaller than data warehouses and they are used to contain a certain type of data that a group may need. For example, a Data Mart may contain the company's financial information so that the accounting department will have access to that data when they need it.
Information is transferred from the company to an outside party. Data leakage doesn't have to be high tech and digital. Data could be smuggled out simply by memorizing it. Most of the time, data is removed one of two ways. First, on a portable storage device such as a flash drive or SD card, or second, it is sent out over a network or the internet or someone from the outside hacks in and retrieves the data. In any of these cases, the result is data leakage and it can be a big problem for companies that have a lot to protect.
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Data leakage prevention, sometimes called Data loss prevention and abbreviated DLP, is the combination of all of the company's efforts to protect their data. There are a number of strategies that can be used to make sure that no data is leaked. Let's go over some of those strategies now.
Every company has to deal with data leakage prevention. There has been some pretty serious data leakage problems reported in the news over the last few years. Ashley Madison, the dating site famous for fostering extramarital affairs, is a perfect example of this. Companies need to be aware of how serious the data leakage problem is and make sure that they are taking every precaution to ensure the data stays safe and does not go out into the world where can be misused.