openPR Logo

Public Interest definition


Public Interest (© magele-picture / Fotolia.com )

Public Interest (© magele-picture / Fotolia.com )

Public interest advertising has been around for a while, but it is only recently that there was this much emphasis on it within the marketing world. Public interest advertising and marketing can be one of the most effective ways to get your message out. In this article, we will be exploring the types of public interest advertising that are out there, the reason the people do it in the effectiveness of it.

What is Public Interest

Public interest marketing and advertising is simply marketing with a message. It is different than a public service announcement, because of PSA is intended to pass on solely the public service message. But a public interest message may be both for the public interest and to promote a certain product, company or event. However, most people consider public interest advertising and public service announcements to be the same thing. In many cases they are. There are some pretty compelling reasons to do public interest advertising which we will explore here.

Why Public Interest Ads Exist

So, why do people do public interest advertising? More specifically, why do companies spend money advertising messages that are not directly related to their product or service? The answer to this question is simple and in two parts: they do it because it’s the right thing to do and it improves their reputation and public awareness. Companies know that a good public interest advertising campaign will have people checking to see who designed it and why it exists. If they can link their company to the advertising campaign without directly promoting a product or service, then they have accomplished both objectives of the PSA. First, to get a message out that is actually within the public interest realm, in essence doing a good deed, as well as justifying the expense of the advertising campaign by allowing a little bit of self-promotion.

Are Public Interest Ads Effective?

You may be wondering just how effective these public interest ads can be. The truth is, it depends upon the advertising that is being done. There are great deal of public interest ads out there that are very creatively done and get lots of attention for the cause being promoted – as well as for the company behind it in many cases. But there are also a lot of public service ads out there that are poorly done and do not garner attention for their organization. Whether or not an ad is effective depends upon many factors in public interest doesn’t change that.

Summary

When it comes to public interest advertising and marketing, there are lot of reasons to do it, not the least of which is that it will be promoting a good cause. However, most companies still have to justify the money that they spend on advertising and that means that they have to do something to let the public know that they were the ones behind the ad. That goes for company-sponsored public interest ads, not the ones created by the organizations themselves.


Press releases

Payday Loans Rise in Public interest
PaydayLoanSolutions believes that the personal payday loan is becoming a necessary element of the modern consumers way of life. The company offers insight with regard to the near cultural necessity of the payday loan for significant parts of the general population. Location—PaydayLoanSolutions allows consumers to organise a quick and small sized
High Public Interest for German Limbtech Centre at Rehab 2008 Conference and Exhibition
Dubai, United Arab Emirates, March 25, 2008 – German Limbtech, the Dubai-based Orthopaedic Technology Centre, exhibited its state of the art prosthetic and orthotic products at the recent International Rehabilitation Forum 2008. There was much public interest in its innovative and state of the art products including electric standing wheelchairs
Public Interest In Miracles Past And Present Continues To This Day Says Donna Louis, Multi-Award Winning Author Of 'Miracles Of Direction'
Miracles have been with us for thousands of years and, though science has been able to explain away some seemingly miraculous events, it has not been able to explain many of them - most notably those of a spiritual nature. Mankind has been fascinated with these kinds of miracles since
Pediatric Healthcare Middle East and Africa Market to Grow at a CAGR of 4.1% by 2023 - Driven by Increasing Public Interest Toward Pediatric Health - Research and Industry
Key Players for Middle East and Africa Pediatric healthcare Market: Some of the key players in this market are: • Novartis AG (Switzerland) • AstraZeneca (UK) • Janssen Global Services • LLC (Belgium) • Eli Lilly and Company (US) • Bristol-Myers Squibb Company (US) • AMMT (Dubai) • King Faisal Specialist Hospital and Research Centre (Saudi Arabia) • VPS Healthcare (UAE) Market Synopsis of Middle East and
Schools Plan To Tackle Unemployment, LawCrossing Finds Nearly 100,000 Jobs Nationwide
Pasadena, CA, November 30, 2011 - Nearly 4.4 percent of the workers with a bachelor's degree or higher were unemployed in October. This is less than half the total unemployment level. Nationally and in Westchester, the legal profession is one of the few areas of the private sector which requires