Email open rate is a term used in email marketing that identifies the amount of people who are on an email list open or view an email from a campaign. This open rate is important because it can help to measure the success of an email marketing campaign. In this article, we offer more insight into email open rate, including how it done and why it matters.
Just like any other marketing campaign, it’s important to measure the success of an email marketing campaign. The knowledge can help you determine whether or not your marketing efforts are successful and if they aren’t, what kind of changes you can make to improve your success. In email marketing, email open rate is a tool that is used to measure the effectiveness of an email marketing campaign.
Messages that are sent out in an email marketing campaign can be sent out with a tracking pixel, or an HTML code. This pixel or code is a small and invisible to subscribers of an email marketing list. When the email that contains the pixel or HTML code opens the email, the email is recorded as being opened or viewed. This allows advertisers to keep track of how many emails in a campaign have been opened.
Is Email Open Rate Accurate?
While email open rate can be a helpful tool, unfortunately, it is not a completely accurate measure. There are a few factors that can affect the accuracy of this measure:
Since email open rate isn’t completely accurate, it should be used as a general guide to measure the trends that are associated with an email campaign. It should not be used as a tried and true representation of the success of an email campaign.
How are Email Open Rates Calculated?
To calculate the open rate of an email campaign, the following formula is used:
Emails opened / Emails sent – bounces = Email open rate
In other words, the amount of unique opens of an email is divided by the number of emails that have been sent, minus the emails that have been bounced.
Is there a Standard Email Open Rate?
No, there isn’t a standard email open rate. The rate of emails that have been opened is unique to each email marketing campaign. Some of the factors that can affect an open rate include:
There are virtually endless variables that could impact an email open rate.
With that being said, there seem to be certain trends that affect the open rate of an email campaign. Some of these trends include:
While email open rates aren’t completely accurate, this metric still holds important value. Here’s a look at some of the reasons why email open rate is important:
There are various ways that you can try to encourage your email list subscribers to open the emails you send them. Below are a few of the methods that you can try:
While email open rate may not be completely accurate, it’s still an important metric that you should be paying attention to, as it can shed light on the effectiveness of your email marketing campaign.