What is Facebook’s Audience Network (FAN)? Audience Network allows marketers to extend their Facebook Ad campaigns beyond the social media site into various mobile apps and websites. These mobile apps and websites are approved by Facebook as places where Facebooks Ads can be shown.
If you are a business owner, chances are that you have jumped on the Facebook marketing bandwagon, and if you haven’t yet, you are probably considering it. Given the fact that more than 2 billion people use the social media site on a monthly basis and that 1.4 billion people are active users on a daily basis, it’s no wonder why organizations of all shapes and sizes, and in all industries, are using Facebook as a way to reach their targeted audience and increase their business.
If you’re just getting started with marketing on Facebook, you may be under the impression that the advertisements you place on the social media network on show up in the newsfeeds of Facebook users and in other locations on the site. This couldn’t be further from the truth. In fact, you will be surprised to learn that Facebook shows ads on several other mobile apps and websites outside of its own platform, such as Facebook Messenger and Instagram, as well as Facebook Audience Network.
Facebook Audience Network was introduced in 2014. Essentially, it is an in-app advertising network that is designed for mobile apps outside of Facebook. FAN gives marketers the option to show their advertisements to consumers who use mobile apps and websites outside of Facebook. This allows marketers to expand their reach outside of the social media platform while still being able to take advantage of the comprehensive and easy-to-use ad system that Facebook has designed.
That’s not all that Facebook Audience Network is; it also an opportunity for monetization. Facebook Audience Network is available for anyone to use. When users engage with the ads that are displayed within your app, Facebook will share some of their ad revenue with you.
Audience Network is appealing to advertisers for a number of reasons. Some of the biggest appeals of FAN include:
If you are already paying for outstanding ad placements and excellent engagement on Facebook, why should you want to use Audience Network? As this question is answered, keep in mind that while the ads offered through Audience Network won’t be placed on Facebook, you will still be able to take advantage of the exceptional targeting that Facebook provides.
Two of the biggest benefits of using Facebook Audience Network include:
Facebook Audience Network allows marketers to place their ads in the following three formats:
You can use whichever option works better for you – still images, video ads, or a combination of both. Do keep in mind, however, that you should make sure that you use the proper aspect ratio for both still images and video ads in order to ensure that all of your ads will always look amazing.
Essentially, Facebook Audience Network is the social media sites version of Google’s AdSense program. Both work very much the same, but here’s an overview of how FAN works:
If you are new to advertising on Facebook, you might be under the impression that joining Facebook Audience Network is tricky; however, in actuality, it is quite simple. It only takes around 15 minute to join and Facebook provides detailed instructions throughout the entire process.
The steps that are involved with joining Facebook Audience Network include the following:
Joining Facebook Audience Network really is easy, and it provides so many benefits. If you want to take your advertising efforts to the next level and you are looking for another revenue source, you should consider joining Facebook Audience Network. It’s a great opportunity for advertisers and mobile app or website publishers. It is certainly an asset and can provide you with some great results, whether you are a marketer or you own an app or a website.