A press statement is something that most people are familiar with. After all, you hear the term on the news quite often, and even the President of the United States or the Prime Minister of Great Britain issue press statements quite often. But what makes a good press statement and how do you create one? This article will explore everything you need to know about press statements.
A Great Press Statement
A press statement is something that is written and then sent off to the press through various means such as fax or wire service. A great press statement has a couple of different qualities.
First, it gets your attention from the very first line. You want whoever is weeding out unimportant press releases or statements at the media organization to take a second look and read your statement all the way through.
Second, it gives all of the information needed in order to create an article. You want to make sure to include all of the details if you want a press organization to create a story from what you have given them.
Make it brief
Third, it is concise. Yes, you want to include all of the details, but you also want to make sure that you make it as brief as possible. If you release a statement that is too long, it might not even get read by the gatekeeper at a media organization, unless your company is really big and whatever the statement is about is really spectacular.