openPR Logo

Press Statement definition


Press Statement (© Marco2811 / Fotolia.com)

Press Statement (© Marco2811 / Fotolia.com)

A press statement is something that most people are familiar with. After all, you hear the term on the news quite often, and even the President of the United States or the Prime Minister of Great Britain issue press statements quite often. But what makes a good press statement and how do you create one? This article will explore everything you need to know about press statements.

A Great Press Statement

A press statement is something that is written and then sent off to the press through various means such as fax or wire service. A great press statement has a couple of different qualities.

Attention

First, it gets your attention from the very first line. You want whoever is weeding out unimportant press releases or statements at the media organization to take a second look and read your statement all the way through.

Information

Second, it gives all of the information needed in order to create an article. You want to make sure to include all of the details if you want a press organization to create a story from what you have given them.

Make it brief

Third, it is concise. Yes, you want to include all of the details, but you also want to make sure that you make it as brief as possible. If you release a statement that is too long, it might not even get read by the gatekeeper at a media organization, unless your company is really big and whatever the statement is about is really spectacular.  


Press releases

Press Statement
CCGrass, the world’s largest producer of synthetic turf is pleased to announce the appointment of Bryn Lee as Chief Executive Officer ('CEO') for the new European office, to be opened shortly in Frankfurt am Main, Germany. Bryn Lee joins CCGrass having previously been Managing Director at TigerTurf EMEA and Global Business
Press Statement
CCGrass, the world’s largest producer of synthetic turf is pleased to announce the appointment of Bryn Lee as Chief Executive Officer ('CEO') for the new European office, to be opened shortly in Frankfurt am Main, Germany. Bryn Lee joins CCGrass having previously been Managing Director at TigerTurf EMEA and Global Business
TeamEXtension is Sun Partner Advantage Program Certified
SEYMOUR, CT, April 16, 2010 - Recently, TeamEXtension added more colors to its long list of certification accomplishments as they are now officially a Sun Partner Advantage Program certified company. This means that they can now provide combined quality services of Oracle and Sun. As we all know, Oracle is the
Royal Goals Limited Announces Two New Career Programs
Job recruitment company Royal Goals Ltd has now launched new recruitment programs to help people all around the world with launching and boosting their careers. April 28, 2016 – Headquartered in London, Royal Goals Ltd is a job recruitment company with their network spread across USA, Canada, Australia and other
All Removals London proudly announces the launch of storage removal services in London
Catering to a large number of London based clients, All Removals London is a company that has been offering their services in the city for many years. In an endeavor to expand, the company is now adding more services to their already extensive repertoire. Reportedly, the company will now be