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What is a Double Page Spread?

Double-Page Spread? (© pinkomelet /

Double-Page Spread? (© pinkomelet /

A double-page spread refers to an article or an advertisement that appears in a newspaper, magazine or other print media that covers two pages that are facing each other. In other words, the article or advertisement spans across two pages. If a double-page spread is placed in the middle of a newspaper or magazine, it is known as a center spread. This article discuss a double-page spread and the reasons why it is beneficial.

If you have ever thumbed through a magazine or a newspaper and found yourself looking at an article or an advertisement that spreads across two pages, you have seen a double-page spread. This type of spread is very common, and it can be highly beneficial for a marketer.

The Benefit of a Double-Page Spread

The most distinct advantage of a double-page spread is quite obvious: it is highly visible.

Articles or advertisements that span across two pages are much more eye-catching to viewers, which means that they are more likely to grab their attention and make them do a more in-depth analysis of it. Single-page advertisements and articles can be attention-grabbing, too, but they must be much more visually appealing and contain captive headlines to illicit the same amount of attention as a double-page spread.

openPR-Tip: For advertisers, a double-page spread is a great way to build brand awareness, to inform the public of the products and services that a business offers, and it can even help to build a company’s reputation. In turn, a double-page spread can lead to more sales and increased success.

The Disadvantage of a Double-Page Spread

There is one downside to this type of spread: it can be costly. Since they take up more space, require more text or larger and more captivating images, this type of print is more expensive than single page advertisements or articles. However, if it is done correctly, the expense can be well worth your while, as it can generate more business for your establishment, thus allowing for a good return on your investment. Depending on your business and your budget, having an article or advertisement printed across two pages can be well worth your while.

Press releases

Get Yourself Published with a Photo Book
Free software from FotoInsight helps to create coffee table style photo books with covers which can be fully edited. Without any prior experience, beginners can present and preserve their own digital photographs in individual, carefully crafted, glossy photo books. Dublin and Cambridge. 8 January 2007. – The personal, coffee table style
Printing-1 Maxi, the Art of Creating Large Photo Books from own Digital Images
The new version of the Printing-1 photo book software provides functional improvements and a new, larger book format for the demanding photographer or designer on Windows or Apple PCs. London, 19 July 2007 – Photo book are the hottest innovation in the photo printing industry. Ever more often, when the shutter
A New Photo Book for 60 cm Wide Landscapes Spread Across Double Pages
Today FotoInsight launches the larger photo book format in Ireland. The new version of the FotoInsight Pro software is available as a free download. Cambridge, 16 Apr. 2008. – Most households use digital cameras and a growing share take high resolution pictures which can be enlarged to poster size. While computers,
A New Photo Book for 24\" Wide Landscapes Spread Across Double Pages
Some online photo book printing companies produce innovation in rapid succession. Only two months into the launch of the latest FotoInsight Pro Software the online photo service releases an upgrade for additional, larger photo book formats, classic covers and the new PictureLive DVD service. The new version of the FotoInsight
Timeshare Industry Outraged by Sensationalist Daily Express
Timeshare industry leaders have expressed outrage at what they consider to be a sensationalist and unfair article printed in The Daily Express on 7th February 2006. Their question: “who exactly was: ‘CONNED, BULLIED AND KILLED FOR A HOME IN THE SUN”? The piece in question, penned by Caroline Virr, focuses