openPR Logo

Mentions definition

Mentions (© peshkova /

Mentions (© peshkova /

‘Mentions’ refer to instances across the web where an individual user, brand or review uses your brand name or personal name. This is potentially beneficial for your brand awareness, as generally businesses will consider it to be a good thing if anyone is talking about them! However, it can also be negative if the context of that mention is bad. This is why it is important and useful to look out for mentions.

Whether you are a business or an individual, you have an online persona. You might not have thought about it as such, and you may never have tried to cultivate any particular image online, but regardless of that fact you will have left a ‘finger print’ on the web that people will be able to use to identify you and lean about you.

In fact, if you haven’t managed your online persona, then chances are that it’s even more prominent and having even more of an impact on the way others see you in business and in your personal life. Through all of our interactions with various web services and networks, we build a treasure trail that can show who we are – but if we’re not careful it can grow out of our control and take on a personality of its own.

For business in particular this is a big problem as it might be damaging your professional reputation. Even for individuals though it’s still a problem – particularly when a prospective new date ‘Google’s your name’.

This is what we refer to as reputation management.

Here then we will look at the things that can impact your online persona and at how you can manage it to make sure that you give off the impression you want and that it doesn’t end up damaging your success.

Mentions and Reviews

Of course it’s not just you who creates your online persona, but also the other people who talk to you and about you. If someone leaves a bad review on your website, or writes a strange message on your Facebook page, then that can end up coming back to haunt you so it’s important to make sure that you address these. If you do find a mention of your business, then make sure to respond and put your point of view across. And if someone posts anything dodgy on any of your profiles, then consider removing it.

openPR-Tip: To find mentions, you can of course try Googling your own name or business name and see what comes up. You can also search on particular social platforms: try searching for your Twitter handle or business name on Twitter for instance and recent posts with mentions will appear.

Failing that, there are actually tools you can find online that will alert you to new mentions. Once you find a mention, your job is to make sure that you respond to it in order to present your ‘spin’ on the situation. Apologize whole heartedly for poor service, thank people for positive reviews and engage in fun conversation.

Or use a reputation management company, or a social media marketer/PR agent to handle this for you. For big businesses, this will be a tall order!


Your website is the most official aspect of your online identity – particularly for a business – and will hopefully be the one that most people look up when they’re trying to find out whether you’re reputable or not. Make sure that your website says what you want it to say then, by giving it a professional design and thinking carefully about your choice of words. Then make sure that you get it to the top of the SERPs (search engine results pages) so that people can actually find it.

This is the best way to handle reputation management: to ensure that when someone Googles you, your site comes up. That way, you control the message.

Table of Contents

Press releases

Matrix Mentions Three Ways How Unified Communication Help Educational Institutions Deliver Enhanced Student Experience
Matrix, a leading manufacturer of Telecom and Security solutions, is known for its industry specific solutions tailored for different sized businesses. The company holds a channel of 1,000 partners across the globe to whom it explains all applications of products to help them realize new markets and generate high revenue.
How to Dominate Local SEO in 2021
Local SEO should play an important role for all businesses, but often gets neglected. Many businesses tend to do the minimum and let the chips fall where they may. The truth is that improving your local SEO efforts could pay more dividends than any other online or offline marketing method
High quality treatments at low costs driving the medical tourism market in India
Netscribes (India) Pvt. Ltd., launches its Medical Tourism Market India Report 2011 covering one of the emerging markets in India with strong growth prospects . It is a part of Netscribes’ Healthcare Series reports. Mumbai, India – August 11, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company,
Free SEO Report Available to Clients
Companies looking to improve their organic SEO and social media now have several free tools available to them in the form of an SEO report. The SEO report which was developed and designed by Jungle Torch provides companies with critical information to improve their organic SEO. The Launches New National Public Record Reports
Background Reports that Include Criminal and Public Records are Now Available on Nearly Every Person in the Country People-Background- offers instant access to detailed personal background check reports. The website aggregates public records on more than 94% of the people in the country today with proprietary data sources to form a single view