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PR-Wiki: Important terms about PR, online marketing and market research


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Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Vertical Publication (© Maciej Mamro / Fotolia.com)
Vertical Publication
A vertical publication refers to publications whose editorial content pertains to the particular interests of a specific industry, profession, or trade. Due to the focus of content, vertical...
Press Release (© Zerbor / Fotolia.com)
Editor’s Note
An Editor’s Note is common feature of a press release. It is placed at the bottom of the press release and contains background information about the person who wrote it. It is an excellent way to...
Marketing Channels (© Rawpixel.com / Fotolia.com)
Marketing Channels
Marketing channels refer to the people, organizations and activities that are needed in order for a business to transfer products from the production point to the consumption point. In other...
Gender Marketing (© robert6666 / Fotolia.com)
Gender Marketing
Gender marketing refers to a marketing strategy that examines the actions of a targeted gender and utilizes strategies in order to appeal to the targeted gender. While gender marketing can be...
Stockpics / Fotolia.com (© Route to Market (RTM) )
Route to Market (RTM)
Success online and in business generally is all about having the right information and the right knowledge. Here, knowledge really is power and knowing the right techniques and the right tips...
Environmental Communication (© Creative-Touch / Fotolia.com)
Environmental Communications
Environmental communications is defined as the assessment and practice of how people, societies and organizations interact with and effect the environment. It includes a variety of interactions,...
Media Tour (© peshkova / Fotolia.com )
Media Tour
A media tour can be a really terrific way for companies to develop a good relationship with the press. Companies that spend a great deal of time in the public eye should have those relationships...
Customer Empowerment (© sebra / Fotolia.com)
Customer Empowerment
One of the best ways to build a relationship with your customers is through empowerment. In this article, we’re going to define the term and show some examples of empowerment as it relates to...
FMCG (© Kheng Guan Toh / Fotolia.com)
Fast Moving Consumer Goods
Fast moving consumer goods (= FMCG meaning) refer to products that are sold at a low cost and relatively fast. These goods are also referred to as consumer packaged goods (abbreviated CPG)....