PR-Wiki

PR-Wiki: Important terms about PR, online marketing and market research


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Financial PR (© Elnur / Fotolia.com)
Financial PR
In many larger organizations, especially major corporations that supply products around the world, there are several departments within the public relations department. One of the departments may...
Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Public Relations Agency (© pressmaster / Fotolia.com)
Public Relations Agency
Public relations agencies have a large number of different roles, all of which can help a business to gain publicity and craft the message that it wants to communicate to its audience. This post...
Stockpics / Fotolia.com (© Route to Market (RTM) )
Route to Market (RTM)
Success online and in business generally is all about having the right information and the right knowledge. Here, knowledge really is power and knowing the right techniques and the right tips...
Electronic News Gathering (© duncanandison / Fotolia.com)
Electronic News Gathering
Electronic news gathering refers to the process of using electronic video and audio equipment as a way to collect current news. The process is used by reporters and editors and can involve a...
Press Release (© Zerbor / Fotolia.com)
Editor’s Note
An Editor’s Note is common feature of a press release. It is placed at the bottom of the press release and contains background information about the person who wrote it. It is an excellent way to...
Environmental Communication (© Creative-Touch / Fotolia.com)
Environmental Communications
Environmental communications is defined as the assessment and practice of how people, societies and organizations interact with and effect the environment. It includes a variety of interactions,...
News desk (© eldarnurkovic / Fotolia.com)
News desk
The news desk is an interesting term, because it can refer to several things within a news organization. However, no matter what specific duties a news desk performs, they are usually only present...
Video News Release (© everythingpossible / Fotolia.com)
Video News Release
As the name suggests, a video news release (abbreviated VNR) is a news release that is issued in a video segment. The segment is designed to look like a real news report, but instead of being...
Corporate Publishing Media (© pressmaster / Fotolia.com)
Corporate Media
One of the newest trends in the world business is for large corporations to do media publishing. There are number of advantages to this, and really the only downside is the time and money spent on...