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PR-Wiki: Important terms about PR, online marketing and market research


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RFID  (© Fotoidee / Fotolia.com)
RFID
RFID basically means your wallet will block ‘Radio Frequency IDentification’, which is a means through which technologies can communicate with one another when at close proximity. RFID has a...
Cash conversion rate (CCR) (© Suthisak - Fotolia.com)
Cash Conversion Rate (CCR)
Cash conversion rate ( CCR ) is an economic statistic that represents the connection between cash flow and net profit . Essentially, it refers to a company’s ability to turn profits into...
Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Customer Empowerment (© sebra / Fotolia.com)
Customer Empowerment
One of the best ways to build a relationship with your customers is through empowerment. In this article, we’re going to define the term and show some examples of empowerment as it relates to...
Video News Release (© everythingpossible / Fotolia.com)
Video News Release
As the name suggests, a video news release (abbreviated VNR) is a news release that is issued in a video segment. The segment is designed to look like a real news report, but instead of being...
Female Video and Sound Editor (© Female Video and Sound Editor / Fotolia.com)
Video Content
Video content is the missing link in a huge number of internet marketing strategies. With the right video content, it is possible to drastically increase engagement, while at the same time...
Competition (© BillionPhotos.com / Fotolia.com)
Competition
Competition in the context of e-business refers to any business or website that is trying to rank for the same terms as you and that is trying to reach the same customers as you. Nearly any...
Gender Marketing (© robert6666 / Fotolia.com)
Gender Marketing
Gender marketing refers to a marketing strategy that examines the actions of a targeted gender and utilizes strategies in order to appeal to the targeted gender. While gender marketing can be...
The Growth of Technology (© Production Perig / Fotolia.com)
The Technology Market
The technology market encompasses many more, smaller markets. Technology includes everything from smartphones and other smart devices, to the internet, to virtual reality. It encompasses many of...
Technology (© agsandrew / Fotolia.com)
Technology Trends
Technology is constantly evolving, which means that there are constant changes in trends. In 2017, there have been and will continue to be some significant trends in technology. Changes this year...