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PR-Wiki: Important terms about PR, online marketing and market research


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Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Female Video and Sound Editor (© Female Video and Sound Editor / Fotolia.com)
Video Content
Video content is the missing link in a huge number of internet marketing strategies. With the right video content, it is possible to drastically increase engagement, while at the same time...
Backgrounder  (© adiruch na chiangmai / Fotolia.com)
Backgrounder
A backgrounder is a document or a piece of information that is designed to provide ‘background information’ or to act as an advisory. The idea behind this is that it will be included as part of...
Ad Visibility (© chombosan / Fotolia.com)
Ad Visibility
These days, it is very easy for publishers to monetize any website, YouTube channel or other platform that they have created. The simplest option is to use an ad network such as Google AdSense or...
Brand (© tumsasedgars / Fotolia.com)
Brand
Many companies fail to recognize just how important it is to have a strong brand . While many businesses set up and then start thinking about branding, the truth is that this should be front...
Newspapers (© Franz Pfluegl / Fotolia.com)
Broadsheet
A broadsheet is a PR and newspaper term for a newspaper that is standard sized. The New York Times, The Wall Street Journal and very likely the local newspaper in your city or town, is a...
Tag cloud (© canjoena / Fotolia.com)
Tag cloud
The tag cloud is a term and technique that has been around for a while. In fact, a few years ago, the tag cloud was immensely more popular than it is today. But that doesn’t mean that it is any...
Adaptive Content in Webdesign (© Coloures-Pic / Fotolia.com)
Adaptive Content
Adaptive content describes an advanced content marketing strategy that every company should learn more about. This allows you to create ‘personalized’ and thus more meaningful experiences and...
Byline in newspapers (© Franz- Pflügl / Fotolia.com)
Bylines
Bylines are lines that exist in a newspaper or on a blog which name the writer of the said article. This can also sometimes be used to name and describe a business, brand or organization,...
Breaking news  (© vasilyrosca / Fotolia.com)
Breaking News
Breaking news might be precisely what your brand is missing. If you’ve been struggling to get to the top of Google, then covering news can make a massive difference in a number of different ways....