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PR-Wiki: Important terms about PR, online marketing and market research


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Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Background Information (© Bulat / Fotolia.com)
Background Information
Background information refers to the details that identify and describe the significance and historical value of a selected topic and provides references to literature that supports the topic....
Asset Led Marketing (© Rawpixel.com / Fotolia.com)
Asset Led Marketing
Asset led marketing is a marketing strategy that is highly suitable for larger, more successful businesses that have established themselves in specific markets. This is the best way for said...
Press Release (© Zerbor / Fotolia.com)
Editor’s Note
An Editor’s Note is common feature of a press release. It is placed at the bottom of the press release and contains background information about the person who wrote it. It is an excellent way to...
FMCG (© Kheng Guan Toh / Fotolia.com)
Fast Moving Consumer Goods
Fast moving consumer goods (= FMCG meaning) refer to products that are sold at a low cost and relatively fast. These goods are also referred to as consumer packaged goods (abbreviated CPG)....
Stockpics / Fotolia.com (© Route to Market (RTM) )
Route to Market (RTM)
Success online and in business generally is all about having the right information and the right knowledge. Here, knowledge really is power and knowing the right techniques and the right tips...
Trade Publication (© golubovy / fotoloia.com)
Trade Publication
If you are in PR or marketing, you have undoubtedly heard the term “trade publication.” Even though trade publications have been around pretty much since the printing press was invented, not...
Environmental Communication (© Creative-Touch / Fotolia.com)
Environmental Communications
Environmental communications is defined as the assessment and practice of how people, societies and organizations interact with and effect the environment. It includes a variety of interactions,...
net (© vege / Fotolia.com)
Global Software Market
The Global Software Market is expected to see continued growth into the foreseeable future. This growth is largely due to the constant advancements in technology, coupled with increased consumer...
Dialogue Marketing (© pressmaster / Fotolia.com)
Dialogue Marketing
Dialogue marketing refers to a specific type of marketing strategy that involves developing a friendly rapport with prospective customers. If done properly, dialogue marketing could not only land...