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PR-Wiki: Important terms about PR, online marketing and market research


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Press Release (© Zerbor / Fotolia.com)
Editor’s Note
An Editor’s Note is common feature of a press release. It is placed at the bottom of the press release and contains background information about the person who wrote it. It is an excellent way to...
Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Sponsored Post (© Argus /Fotolia.com)
Sponsored Post
A sponsored post is one of the types of advertising that is out there to add to your arsenal of marketing tools. But in order to use the sponsored post effectively, you first have to be able to...
Publishing/Publisher (© momius / Fotolia.com)
Publishing / Publisher
Most people are familiar with what a publisher is. After all, books, movies, magazines and newspapers – as well as the Internet – make up a huge portion of our entertainment and information...
Vertical Publication (© Maciej Mamro / Fotolia.com)
Vertical Publication
A vertical publication refers to publications whose editorial content pertains to the particular interests of a specific industry, profession, or trade. Due to the focus of content, vertical...
Market Research (© Saklakova / Fotolia.com)
Market Research
Market research can make or break a business. This is not something you do once when your business is working. This is something you do prior to evening designing your product and then again and...
Hong Kong (© SeanPavonePhoto / Fotolia.com)
China Market Overview
It appears that the leverage ratio in China is fine in comparison to other developed countries; however, there may be some issues with corporations that are state-owned. China has been getting a...
Background Information (© Bulat / Fotolia.com)
Background Information
Background information refers to the details that identify and describe the significance and historical value of a selected topic and provides references to literature that supports the topic....
In-House Magazine for Employees (© golubovy / fotoloia.com)
In-House Magazine for Employees
A tool that many people have been using many companies have been using for decades is creating an in-house magazine or newsletter for their employees. There must be a reason that this practice is...
Newsletter (© maicasaa / Fotolia.com)
In-House Magazines
One of the more modern public relations trends is using in-house magazines and newsletters as a PR tool . This can be a really positive thing if done correctly. One of the most well-known of...