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PR-Wiki: Important terms about PR, online marketing and market research


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Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Background Information (© Bulat / Fotolia.com)
Background Information
Background information refers to the details that identify and describe the significance and historical value of a selected topic and provides references to literature that supports the topic....
FMCG (© Kheng Guan Toh / Fotolia.com)
Fast Moving Consumer Goods
Fast moving consumer goods (= FMCG meaning) refer to products that are sold at a low cost and relatively fast. These goods are also referred to as consumer packaged goods (abbreviated CPG)....
Marketing Channels (© Rawpixel.com / Fotolia.com)
Marketing Channels
Marketing channels refer to the people, organizations and activities that are needed in order for a business to transfer products from the production point to the consumption point. In other...
News Feed (© Kaspars Grinvalds / Fotolia.com)
News Feed
The term News Feed is generally used to refer to Facebook’s homepage, which shows a selection of posts from a user’s network, as well as from pages and brands that they follow. The newsfeed is...
Buzzfeed (© Fgnopporn - Fotolia.com)
Buzzfeed
Buzzfeed is a site that has been rapidly growing. What began as a fun place to share humorous content has expanded to the point where it is actually considered for serious journalism and...
Publishing/Publisher (© momius / Fotolia.com)
Publishing / Publisher
Most people are familiar with what a publisher is. After all, books, movies, magazines and newspapers – as well as the Internet – make up a huge portion of our entertainment and information...
Product Launch (© Egor / Fotolia.com)
Product Launch
A product launch refers to the process of introducing a new product to the marketing. It indicates the point at which consumers first have access to a new product. A product launch is integral for...
Market Research (© Saklakova / Fotolia.com)
Market Research
Market research can make or break a business. This is not something you do once when your business is working. This is something you do prior to evening designing your product and then again and...
Communications Audit (© photon_photo / Fotolia.com)
Communication Audit
A       communications audit is one of the most important things that you can do for your company. Every company needs to improve in some areas, and ensuring that your...