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PR-Wiki: Important terms about PR, online marketing and market research


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Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Electronic News Gathering (© duncanandison / Fotolia.com)
Electronic News Gathering
Electronic news gathering refers to the process of using electronic video and audio equipment as a way to collect current news. The process is used by reporters and editors and can involve a...
First Contact Resolution (© boonchok / Fotolia.com)
First Contact Resolution
The term ‘first contact resolution’ is a very important principle in the world of marketing and advertising, but even more important when it comes to CRM – customer relationship management. In...
Advertising Defined (© strichfiguren.de / Fotolia.com)
Advertising
Advertising refers to the practice of purposefully i nfluencing the decisions and behaviors of buyers . It involves creating and delivering a persuasive message that aims to sell products or...
Video News Release (© everythingpossible / Fotolia.com)
Video News Release
As the name suggests, a video news release (abbreviated VNR) is a news release that is issued in a video segment. The segment is designed to look like a real news report, but instead of being...
Feedback (© MacX / Fotolia.com)
Feedback
In marketing, feedback refers to the information that comes directly from customers regarding their satisfaction or dissatisfaction with a product or service. Feedback allows businesses to keep...
Press Release (© Zerbor / Fotolia.com)
Editor’s Note
An Editor’s Note is common feature of a press release. It is placed at the bottom of the press release and contains background information about the person who wrote it. It is an excellent way to...
Media Tour (© peshkova / Fotolia.com )
Media Tour
A media tour can be a really terrific way for companies to develop a good relationship with the press. Companies that spend a great deal of time in the public eye should have those relationships...
Chief Communications Officer (CCO) (© Imillian - Fotolia.com)
Chief Communications Officer
The chief communications officer is a PR professional working for the PR department / press office of a larger organization, or for a PR firm. Their role is to handle many forms of...
CPA - Cost per Action Marketing. (© Momius - Fotolia.com)
Pay Per Action (PPA)
CPA marketing might just be the most important and beneficial form of advertising that you aren’t using. This is a tool that you can use to create guaranteed profit in any niche and across a...