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PR-Wiki: Important terms about PR, online marketing and market research


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Cash conversion rate (CCR) (© Suthisak - Fotolia.com)
Cash Conversion Rate (CCR)
Cash conversion rate ( CCR ) is an economic statistic that represents the connection between cash flow and net profit . Essentially, it refers to a company’s ability to turn profits into...
Marketing Channels (© Rawpixel.com / Fotolia.com)
Marketing Channels
Marketing channels refer to the people, organizations and activities that are needed in order for a business to transfer products from the production point to the consumption point. In other...
Background Information (© Bulat / Fotolia.com)
Background Information
Background information refers to the details that identify and describe the significance and historical value of a selected topic and provides references to literature that supports the topic....
FMCG (© Kheng Guan Toh / Fotolia.com)
Fast Moving Consumer Goods
Fast moving consumer goods (abbreviated FMCG ) refer to products that are sold at a low cost and relatively fast. These goods are also referred to as consumer packaged goods (abbreviated CPG)....
Broadcast media television (© Piotr Adamowicz / Fotolia.com)
Broadcast Media
Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that...
Trade Publication (© golubovy / fotoloia.com)
Trade Publication
If you are in PR or marketing, you have undoubtedly heard the term “trade publication.” Even though trade publications have been around pretty much since the printing press was invented, not...
Customer Empowerment (© sebra / Fotolia.com)
Customer Empowerment
One of the best ways to build a relationship with your customers is through empowerment. In this article, we’re going to define the term and show some examples of empowerment as it relates to...
Publishing/Publisher (© momius / Fotolia.com)
Publishing / Publisher
Most people are familiar with what a publisher is. After all, books, movies, magazines and newspapers – as well as the Internet – make up a huge portion of our entertainment and information...
Buzzfeed (© Fgnopporn - Fotolia.com)
Buzzfeed
Buzzfeed is a site that has been rapidly growing. What began as a fun place to share humorous content has expanded to the point where it is actually considered for serious journalism and...
Product Launch (© Egor / Fotolia.com)
Product Launch
A product launch refers to the process of introducing a new product to the marketing. It indicates the point at which consumers first have access to a new product. A product launch is integral for...