Press Releases by Category Advertising, Media Consulting, Marketing Research
Wowza, LLC Signs Miracle Truss
Wowza, LLC today announced it has signed a new client, Miracle Truss, a division of Miracle Steel Structures, Inc.
Miracle Truss selected Wowza to provide online reputation management services, primarily focused on search engine optimization.
Headquartered in Minneapolis, Minn., Miracle Truss is a leading U.S. manufacturer of pre-engineered steel buildings. The pre-engineered steel building systems are manufactured with American steel and are pre-cut, pre-drilled and pre-welded at the Miracle Truss factory…
Wowza, LLC Announces New Hire
Wowza, LLC, today announced it has hired Melissa Drew as an Account Executive. In this role, Drew will be responsible for the day-to-day service and administration of accounts and new business development. She will support clients such as Americana Community Bank, Connections Academy, White Way Cleaners and Minnesota Community Measurement, among others.
Prior to joining Wowza full-time, Drew was an Account Assistant at Wowza. She recently graduated from…
innerActive and Jamster’s successful UK trial of mobile in-game advertising gene …
Berlin, Germany, February 8, 2008 - - innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such…
OMLogic Gains Strong Foothold in Online Event Promotion with WEB INNOVATION 2007
OMLogic Consulting strengthened its expertise in online promotion of events as the Online Marketing Partner for WEB INNOVATION 2007, which was held in Bangalore, India in Dec 2007.
Delhi, India, 5th February 2008 – Speaking on the success of WEB INNOVATION 2007, Mr. Kapil Gupta, Co-founder & Director, OMLogic Consulting (omlogic.com), said, "We are extremely delighted to be a part of WEB INNOVATION 2007, which focused on Web 2.0. The…
rEvolution’s Mobile Museum Tour for YRC Wins Diamond Award for Best Practices in …
CHICAGO (FEBRUARY 2008) — rEvolution, the Chicago-based integrated sports marketing and media services agency, was awarded the 2007 Diamond Award for Best Practices in Marketing for its “Times of Greatness Campaign,” executed on behalf of Roadway Express, a brand extension of Yellow Roadway Worldwide, the Kansas-based, business-to-business logistics company. The award-winning mobile museum tour featured a customized 53-ft. double-expandable trailer museum telling for the first time the innovative story…
MARKET DEVELOPMENT FOR RENEWABLE ENERGIES IN BENELUX DEPENDS ON GOVERNMENTAL INC …
The Benelux market for residential renewable energies had to face a significant decrease of value in the years 2004 and 2005 as a result of the withdrawal of the Dutch governmental incentive program. At the start of 2006 the market recovered from this negative trend.
In this new report (January 2008), MSI analyses the Benelux market for Residential Renewable Energies for a five-year review period (2003-2007) and a five year forecast…
The Super Bowl of Commercials Scores Points in Lessons for Voice Actors
Voice actors – the people you hear, but do not see, in television commercials and other media – found additional points scored in the recent Super Bowl, through lessons from Super Bowl commercials.
“The huge time and expense put into the making of Super Bowl commercials kicks them into a league of their own,” says John Florian, webmaster of VoiceOverXtra.com (www.VoiceOverXtra.com) – the online news and resource center for voice…
Brand Guru, Paul Miser, Changes Small Business Marketing Forever
San Diego, CA - Small Businesses can breathe a sigh of relief today, for today marks the anniversary of the “Outsourced Marketing Department” model, a new-age view of marketing processes for small businesses. The once doubted business model is celebrating its 1st anniversary in the small business environment. Brand guru and President of Miser Advertising and Marketing, Paul Miser, known for the creation of the Outsourced Marketing Department,…
Spec Research and Its X-Gene Brand Products Select Antarra Communications as Age …
Garden Grove, Calif., -- February 4, 2008 -- Antarra Communications, a fast growing public relations and marketing communications firm was selected as Agency of Record by Spec Research Inc, a manufacturer of peripherals and accessories for computer and consumer electronics products.
“We spent a long time searching for an agency that had specific experience in consumer electronics, especially the input device and accessories market segment. Antarra Communications has a successful…
Automotive Report 2008 - CEE
The Central and Eastern European - CEE region is one of the dynamic growth regions, following the accession of key countries to the European Union, and increasing economic growth and stability in the region. Additionally, with its proximity to established Western European markets, CEE provides a unique opportunity for vehicle manufacturers (VM) and suppliers looking for sales growth or lower-cost production close to a major market region. Automotive and OEM…
Website Designers and Hosts Get a Piece of the Online Video Pie
CommercialMaker enables businesses offering website related services to offer website video production to customers during the planning of new websites.
Carson City, NV, Feb. 1, 2008— Online video ads production company CommercialMaker is actively seeking partners interested in capitalizing on online video technology without having to make any investments in it. The partner program allows B2B organizations in the Internet services industry to extend their product line and increase revenue…
Graffitti Studio - The preferred Global media service provider
Bulgarian company works with Microsoft on a more interactive new product
The Bulgarian multimedia production company “Graffitti Studio” was invited to do the voice over work on a new video application for the software giant “Microsoft”. The interactive application is build to educate the users on the new company product “Silverlight”. According to the analysis the video instruction course would make the program much more accessible for the customers and would…
THE GEPPETTO GROUP PROMOTES MARC GREENGRASS TO CHIEF OPERATING OFFICER
NEW YORK, N.Y. (February 1, 2008) — The Geppetto Group, a premiere full-service youth marketing agency, today announced the promotion of Marc Greengrass to Chief Operating Officer. He will have primary responsibility for all day-to-day activities at the agency.
“Marc has been a key part of our success and we are thrilled to promote him to this important position,” said Julie Halpin, Chief Executive Officer at Geppetto Group.
Mr. Greengrass…
New Mobile Economy Whitepaper: Reengineering Blyk's Business Model
Berlin, 01 February, 2008 - The Berlin-based management consultancy for mobile innovation, Mobile Economy GmbH, has published a new free Mobile Economy Whitepaper about the ad-funded MVNO bussiness model as currently commercialised by the UK Startup called Blyk. The author of the whitepaper is Jan Michael Hess, CEO of Mobile Economy.
Following is the extract of the whitepaper. The full PDF version including the spreadsheet can be requested for free by…
"Think mystery shopping - think ISC"
London - Since February 2007 Michael John Christie (41) acts as Managing Director United Kingdom with INTERNATIONAL SERVICE CHECK. In an interview with the Chief Press Officer of INTERNATIONAL SERVICE CHECK, Tobias Kurzmaier, Mr Christie sketches his experiences of the past year and defines the aims of INTERNATIONAL SERVICE CHECK UK for the future.
Tobias Kurzmaier: Michael, before you have started with INTERNATIONAL SERVICE CHECK what was your occupation?
Michael Christie: Twelve…
Contactology Co-founder Teaching Seminar on Emarketing at Duke University
DURHAM, NC – January 31, 2008 - Contactology president and co-founder Drew Adams will present a one-day seminar on emarketing strategies for nonprofits. The seminar is being held this week at Duke University and will provide attendees with the knowledge to harness the power of emarketing with a focus on e-mail, search engine optimization, blogging, rss and social networking.
The content for the class is tailored around nonprofits and will…
ASIAN PR GUIDE WINS INDUSTRY WIDE ACCLAIM
London, 30 January 2008. “Public Relations for Asia”, written by Trevor Morris and Simon Goldsworthy, and published by Palgrave Macmillan, has been earning rave reviews from leading PR industry voices for its comprehensive look at the present and future development of the Asian PR industry.
Asia Pacific PR specialist Chang Yiru, editor at CCTV, said \'Morris and Goldsworthy offer a unique combination of top-level industry and academic experience. Public Relations for…
75% of Local web design companies ignore disabled people
Simpleweb a Bristol(UK) based web design and development specialist, recently discovered that over 75% of local web design companies have websites that are not accessible to the visually impaired or people with disabilities.
Mark Panay, MD of Simpleweb Ltd, revealed how he and colleagues tested hundreds of websites from web design companies offering website solutions that should be accessible to people with disabilities, but the majority of the time were found…
Digital signage provider 1-2-1VIEW launches InterFace Viewer Validation Technolo …
[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.
Developed in-house by 1-2-1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.
1-2-1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys,…
British Voice Coach Bernard Shaw Publishes New Podcast
Bernard Shaw, UK radio voicing and voice acting instructor, was featured this past week on the Voice Over Experts Podcast, the most downloaded and subscribed to educational podcast for aspiring and professional voice-over actors.
In Bernard Shaw\'s most recent lecture \"Core Talents that People Need to Possess as Voice Over Artists\", Bernard hints that the most difficult hurdle for new talent is to simply be their natural selves. He asks pointedly,…
CNNMoney.com Features EMG
IRVINE, CA – 2007 ended nicely for Earthbound Media Group (EMG) with EMG sharing the spotlight with enterprise technology partner Interwoven in a December 12th CNNMoney.com news story. The featured article highlighted EMG and Interwoven’s success in driving daily traffic to Loma Linda University Medical Center’s (LLUMC) Proton Therapy and Treatment website, protons.com.
“EMG is truly excited to be featured on CNN. The exposure and recognition by a leading news…
Image Source Comes Out On Top
Image Source, the world\'s leading independent producer of royalty free stock photography, has been named as one of the UK’s best employers. The company has made it onto the list of Britain’s Top Employers 2008, and is the only stock photography to have ever done so.
Britain’s Top Employers aims to identify objectively the companies that, through dedication and innovation, have managed to create a culture that embodies an outstanding working…
Virtual News Network Launches, Advertisers come calling on MetaNetwork Media
Synergy Island, Second Life, Jan. 26, 2008 – An unqualified success! That is how CEO of MetaNetwork Media, characterized the launch of the company’s news network on Jan. 19. With a gridwide event hosted at 20 locations in Second Life, MNM broadcast its first newscast, which was preceded by an address from Cadence Juran.
“I had many residents approach me during the day remarking how glad they were that someone…
AWA deploys LED circular screens powered by 1-2-1VIEW digital signage system
[Amsterdam, 28 January 2008] Spanish wireless technology solutions provider AWAMedia has launched a high profile network of two circular LED screens and an interactive video wall using 1-2-1VIEW’s IP based digital signage system at the Telefonica Madrid Arena in Spain, with more locations to launch within the next months.
Announced at the Integrated Systems Europe Show in Amsterdam, the new system was put to the test at a charity tennis match…
GUIDE TO ASIAN PR INDUSTRY PUBLISHED
London, 28 January 2008. A newly published guide to the Asian PR industry offers insights into the theory and ethics of the industry as well as practical advice for pr practitioners and University students across the region. Written by leading UK PR Practitioners and academics Trevor Morris and Simon Goldsworthy, “Public Relations for Asia” also aims to help tackle the current skills shortage in Asian PR, particularly in China, India,…
Recycling tops list of environmentally-friendly behaviour
London – Monday 28 January 2008 – Recycling has topped a poll as the most popular way to help reduce the impact of climate change, research by advertising agency Euro RSCG London has revealed.
Euro RSCG London - the creative agency behind the new EDF Energy ad made only by using recycled clips - surveyed 1000 adults nationwide to reveal that 74 per cent of the population claim to have…
NEC / NCW in India: Informa announces the launch of NECE 2008
JANUARY 2008, NEW DELHI: Informa, in association with India’s IDSA, have this month launched activity in preparation for the world’s first large exhibition dedicated entirely to network enabled capability for defence and homeland security.
According to Air Marshal Subhash Bhojwani, former Commander-in-Chief of the IAF Training Command and Special Advisor to NECE 2008, “networke-enabled capabilities allow true unity of command where macro-control is essential for achieving mission success”.
“The importance of network…
Uncertain Economy Brings New Life to Old Business, New Company
Retailers feeling the woes of a floundering economy and escalating advertising costs are finding renewed value in one of the oldest forms of advertising - the walking billboard.
January 26, 2008 Long Beach, CA -- As the the stock market slides, and the dollar plummets, retailers are feeling the squeeze. With rising oil prices and a weak dollar, consumers are spending less on big-ticket items, such as automobiles. The crisis…
Pierce Mattie PR Promotes Jenelle Forin to Account Director of Beauty PR
New York, NY January 25, 2008: Pierce Mattie Public Relations (piercemattie.com) is pleased to announce that it has promoted Jenelle Forin from Account Executive to Account Director for Beauty PR in their NY office.
Forin, originally from London, has her Bachelor of Arts degree in Media and Communications. At Pierce Mattie Jenelle has handled event production, product launches, media outreach to broadcast, print and online outlets for clients such…
OMLogic Sponsored World's First Online Marketing Careers Conference
OMLogic Consulting sponsored OMCAR 2008, world's first Online Marketing careers conference, which happened on Jan 12, 2008 in New Delhi, India.
New Delhi, India (Jan 24, 2008): This winter, New Delhi played host to OMCAR 2008, world's first online marketing careers conference. This event was aimed at empowering current online marketing professionals in their careers and inspiring students, entrepreneurs & professionals from other industries in building a successful career in…
New consultancy for travel & tourism PR
Ryde, 24/01/2008. A new PR consultancy has been launched to help promote tourism, sport and leisure companies in both the UK and Germany. Small World Communications differs from other consultancies in that it offers one campaign for two countries from one source. Founder Petra Lemm-Markus draws on her previous experience as a radio and magazine editor, presenter, press spokesperson, and international marketing coordinator to offer her clients a comprehensive PR…
Pierce Mattie PR Hires Katarina Maloney as Account Executive
New York, NY January 23, 2008: Pierce Mattie PR (PierceMattie.com) continues to see growth in its expanding beauty, fashion and luxury lifestyle divisions and has hired Katarina Maloney as an Account Executive to meet the demand and continue the luxury PR firm’s vision of further expansion.
Katarina Maloney is the newest Account Executive for the Beauty and Fashion Division in the New York office. A California native, her passion…
Dramm Introduces Hans Dramm - Finance Officer
MANITOWOC – Dramm Corporation has hired three new employees, Hans Dramm, Kathy Haag and Jeff Karl.
Hans Dramm, CEO and owner Kurt Dramm’s son, is joining the Dramm team as the new Finance Officer. Hans worked during the summers throughout high school and most of college and graduated in 1995 from the University of Chicago with an AB in Political Science. After graduation Hans worked as a money manager for…
Applied Signs & Display move to new, purpose-built premises in Dublin 17
Applied Signs & Display have relocated to a new purpose-built premises in Clonshaugh’s Willsborough Business Centre. The move to the 8000 square foot property will allow the signage and display company to streamline printing and finishing processes and to increase production levels as well as diversifying their product and service range. A third of the building has been dedicated as show room space, where a 30 square metre…
MONA LORING HONORED FOR A SECOND YEAR IN 2008 CAMBRIDGE WHO’S WHO OF EXECUTIVES …
Westlake Village, CA (January 22, 2008)—President of MLC PR, Mona Loring, has been consecutively honored for a second year as a 2008 Cambridge Who’s Who of Executives and Professionals. According to Cambridge, the private membership is an honor and privilege associated with worldwide distinction. Loring’s recognition is equated to a tribute to her professional achievements, character quality, respectability and praiseworthy exertion towards her public relations firm.
“I am honored…
Online Rental Service Designed to Showcase Hi-Resolution Videos To Be Streamed i …
HOLLYWOOD, CA - January 22nd, 2008 – Very Short Movies, Inc. today announced Rent-A-Cinema, an expansion of the VSMcinema.com video streaming opportunities. VSMcinema was initially introduced as a tool for filmmakers to screen their movies online in high-resolution quality and full-screen format. The concept was then taken further and adapted to also serve multiple purposes for various entities.
About Rent-A-Cinema Service
VSM Cinema employs the latest video streaming technology and currently showcases…
Birnbach Communications Marks 6th Anniversary
Birnbach Communications, Inc., an independent PR agency providing clients with a portfolio of strategic business communication and Web 2.0 services, announced it is celebrating its sixth anniversary. For the second consecutive year, the firm achieved record revenue, up 40 percent over the prior year.
Founded with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, the agency excels at generating results that…
Nomadic Display Expands in to Larger Showroom in New York City
Springfield, VA—January 22, 2008—Nomadic Display, a world leader in portable displays and custom modular exhibits, has moved in order to expand its New York showroom. This move was made to better serve their New York customer base.
The new showroom remains in the heart of New York City— easily accessible to businesses in the surrounding area by subway or car. The new address is 65 West 36th St, Suite…
Integral Impressions Launches Nourish, a Web App that Converts RSS Feeds to Emai …
San Diego, CA January 24, 2008 – Integral Impressions announced today the launch of its newest web app, Nourish. Nourish is a next generation newsletter service which allows any RSS feed from published content, like a blog, to be converted into an automated email newsletter readers can subscribe to.
"While many readers may not be familiar with RSS, almost all of them are familiar with email. Nourish helps…
iConcept Media to host iNETWORK2NETWORTH CONFERENCE AND EXPO for New York Small …
Tuesday January 22, 2008, New York, NY: SEG and iConcept Media Group announces an all-day Small Business iNetwork2Networth Conference and Expo, which will take place on Thursday May 29 at New York City’s Hotel Pennsylvania and the Penn Pavilion Plaza. With about two hundred exhibitors and about five thousand business professionals in attendance this event will have an intimate ambiance. The conference is designed to promote a unique combination of…
1-2-1VIEW showcases new H.264 capable Digital Signage Media Player at ISE 2008
[Amsterdam, 29 January 2008] Digital signage provider 1-2-1VIEW will showcase its new generation Linux-based media player with H.264 capability at Integrated Systems Europe in Amsterdam from 29 January to 31 January 2008.
Designed for digital signage operators looking to "wow" their audiences with high quality content, the Ninja N406 is the latest addition to 1-2-1VIEW’s award winning portfolio of media players.
Supporting resolutions from 800 x 600 to high quality…
Digital signage provider 1-2-1VIEW launches InterFace Viewer Validation Technolo …
[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.
Developed in-house by 1-2-1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.
1-2-1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys,…
C3 Brandworks Breaks New Ground for Silver Joe’s® Coffee Company
FORT SMITH, AR (January 15, 2007) A newly patented, teardrop-shaped coffee container C3 Brandworks recently developed for Silver Joe’s Coffee Company is creating quite a stir in the package design and coffee industries while garnering numerous awards and accolades, according to Cameron Clement, C3B’s Creative Brand Director and container designer.
“The can is such a departure from the typical round metal coffee can of the past 100 years,” Clement…
NEW CHAIRMAN AT AMBERGREEN
Scottish businessman and advertising legend, John Denholm, has taken over the post of Ambergreen Chairman from Derek Gordon. This news comes at the end of a year during which Ambergreen has continued to challenge the limits of internet marketing and explore new applications of search, working with some of the most exciting and innovative online brands in the world including Electronic Arts (EA) Games, National Australia Group, Thomas Cook…
Podium Advertising Technologies Announces the Full Release of adCore™ V3.0
Online advertising technology taking marketers to a new level of performance and efficiency.
Podium Ad Technologies has announced the full release of adCore™ V3.0, an online advertising technology developed for direct marketers and SEM agencies to fully automate Search Engine Marketing campaigns. The system takes marketers through the entire SEM process from automated keywords and ads creations, through campaign optimization and maximization and down to reporting and monitoring.
adCore™ was one of…
Changing Demographics in Financial Services conference to be held in Athens
The Empiria Group is organising an event for financial industry professionals aimed at refining communication strategies and capturing the loyalty of key customer segments: youth, migrants and 50+
The economic impact of demographic changes in populations of European countries is alarming. Retail banks and insurance companies risk eroding their revenues if they do not overhaul their business models. Their service offerings must adapt to changing needs of the key customer segments.
The…
SmartFinds Internet Marketing launches new website for 2008 Detroit JCC Maccabi …
Bloomfield Hills, Michigan, January 2, 2008 – SmartFinds Internet Marketing has designed and launched a new web site for 2008 Detroit JCC Maccabi Games. The purpose of the new web site is to exchange and promote information about the regional JCC Maccabi Games which will be held in Detroit this summer.
Detroit, Akron and San Francisco make up the trio of host communities for 2008, with each city hosting…
Coming Out As Gay In The Workplace - Equality vs. Reality
In late 2007 Millivres Prowler Group (Publisher of Gay Times, Pink Paper and DIVA) in partnership with Out Now Consulting commenced the UK’s most comprehensive independent survey of lesbian and gay lifestyles, experiences.
and social attitudes, for which the research is concluded this month.
This survey included the first UK insight into Equality and Diversity in the work place for gay men and lesbians. This new research asks gay and…
“Riding the Indian Tiger”: A Comprehensive Guide to India’s Fast-emerging Econom …
January 9, 2008 [New Delhi / London]: In 2007, India is expected to overtake China as the world’s fastest growing economy and become one of the largest economies globally. Direct foreign investment has increased dramatically in recent years and the pace of activity continues to quicken as large private equity funds and big corporations look for new growth opportunities.
India’s middle class is expected to grow from 90 million individuals…
„Can safety and aesthetic be combined for events without compromises?”
Maximum safety for the publicity of events is one of the most important goals for organizers and tent manufacturers. Especially considering the ever increasing strong winds and other extreme weathers, this will become more even important. In the area of wind loads the introduction of the new DIN norm will have great consequences on all tent systems.
This is why ZENDOME, the Berlin manufacturer of geodesic space, has decided to…
