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01-28-2008 02:54 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Public Relations for Asia

/ PR Agency: Propeller Communications
London, 28 January 2008. A newly published guide to the Asian PR industry offers insights into the theory and ethics of the industry as well as practical advice for pr practitioners and University students across the region. Written by leading UK PR Practitioners and academics Trevor Morris and Simon Goldsworthy, “Public Relations for Asia” also aims to help tackle the current skills shortage in Asian PR, particularly in China, India, Hong Kong and Singapore.

Following patterns set in the United States and the UK over past decades, where there has been an exponential growth in the demand for public relations, Asia is struggling to meet the challenge of providing enough talented and experienced pr professionals to meet demand.

Consequently, for any international pr agency, Asia offers excellent commercial opportunities. “Public Relations for Asia”, therefore, also offers companies looking to move into Asia Pacific pr a solid understanding of how pr functions throughout the continent.

'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region' said Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide

“Public Relations for Asia” is divided into four sections beginning with a look at theory and ethics in PR. This is followed by a look at the strategy and planning of a pr campaign. Section three takes the reader through the practical skills such as media relations, internal communications, events management and design while the conclusion examines the future of Asian pr.

“Public Relations for Asia” is available from Palgrave Macmillan.

About the Authors

TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.

Propeller Communications
2nd Floor, Royalty House
72 - 74 Dean Street
London W1D 3SG
+44 (0)20 7437 3353

Public Relations for Asia is a comprehensive guide to the PR industry in Asia for practitioners and students alike

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