ASIAN PR GUIDE WINS INDUSTRY WIDE ACCLAIM
Asia Pacific PR specialist Chang Yiru, editor at CCTV, said 'Morris and Goldsworthy offer a unique combination of top-level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.'
In the world of Public Relations, Asia presents a uniquely challenging environment, as the economies of China and India continue to grow rapidly while more established markets such as Singapore and Hong Kong become increasingly sophisticated. For Asian PR practitioners and University students looking to move into the profession, these developments mean increasing demand and complexity.
“Public Relations for Asia” provides theoretical and practical advice for practitioners and students. 'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up' said Danny Rogers, Editor of PR Week in the United Kingdom.
For any international PR Agency, Asia already offers commercial opportunities but the spotlight placed on the industry by “Public Relations for Asia”, is set to heighten commercial interest. Mike Waterson, Chairman of the World Advertising Research Centre backed this view stating that, 'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.'
“Public Relations for Asia” is available from the Palgrave Macmillan website. http://www.palgrave.com/products/title.aspx?PID=280314
About the Authors
TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.
2nd Floor, Royalty House
72 - 74 Dean Street
London W1D 3SG
+44 (0) 20 7437 3353
PR agency for media and marketing businesses
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release ASIAN PR GUIDE WINS INDUSTRY WIDE ACCLAIM here
News-ID: 36527 • Views: 1115
More Releases from Public Relations for Asia
SAB TV announces Bhai, Bhaiyya Aur Brother; a show coproduced by Vipul Amrutlal …
SAB TV announces Bhai, Bhaiyya Aur Brother; a show coproduced by Vipul Amrutlal Shah & Deven Bhojani Mumbai: Acclaimed producer-Director Vipul Amrutlal Shah and Deven Bhojani have teamed up to co-produce a show for SAB TV titled Bhai,Bhiaya Aur Brother. The maker of popular family entertainers like Namaste London, Waqt, Action Replay etc Vipul Amrutlal Shah returns to small screen with this light hearted show alongwith prolific writer-actor-director Deven Bojani famous
SonaPapers unveils the new “Natural Evolution”
SonaPapers unveils the new “Natural Evolution” The finest paper from the stable of Cordenons, now available with enhanced features New Delhi: Sona Commercial Pvt. Ltd. (SCPL)today, unveiled the new “Natural Evolution”, swatch book by H.E. GiacomoSanfelice di Monteforte, Ambassador of Italy to India, and eminent photographer & photo journalist, PadamshriMr. Raghu Rai,at an event organized in New Delhi. Natural Evolution isa premium superfine paper produced from one of the most respected mills in
Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales …
Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales of over 1,00,000 units • Bolero becomes India’s highest selling SUV for the 6th consecutive year • Records its highest ever annual and monthly sales since inception • Features in the 7th position among the top selling passenger vehicles in India Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that its flagship Sports Utility Vehicle (SUV) brand, the Bolero touched
Public Relations Asia: Textbook Provides Comprehensive Industry Guide
‘Public Relations for Asia’, written by Trevor Morris and Simon Goldsworthy, and published by Palgrave Macmillan, is aiming to become one of the standard texts for PR students across the region. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, Public Relations for Asia has already attracted widespread praise from
More Releases for Morris
Bridge Crane Market 2017- Terex, EMH, SPANCO, Baumer, Morris
Apex Research, recently published a detailed market research study focused on the "Bridge Crane Market" across the global, regional and country level. The report provides 360° analysis of "Bridge Crane Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Bridge Crane industry, and estimates the future trend of Bridge Crane market on
Retired Appellate Justice Joe Morris Joins Hankinson LLP in Dallas
DALLAS – Appellate justice Joseph B. Morris, who served on the Dallas 5th District Court of Appeals from 1992 until his retirement in December 2012, has joined Dallas’ Hankinson LLP as Of Counsel. In his new position, Justice Morris is working with Hankinson LLP’s appellate lawyers to provide increased value for firm clients at all stages of the litigation and appeals process. He also works in the firm's arbitration practice, with
David Morris - 50th Anniversary Fashion Show at Spencer House
David Morris, The London Jeweller was delighted to celebrate the brands’ 50th anniversary at London’s spectacular Spencer House this past Friday. The invited where greeted by a Krug champagne reception and a string quartet upon arrival. Later on that evening, the reception moved onto the terrace where guests watched a stylish fashion show played out in the beautiful Spencer House gardens and styled by the doyenne of fashion, Katie Grand.
Keating Investments Hires Daniel T. Morris As VP
August 2, 2011 – Greenwood Village, Colorado – Keating Investments, LLC announced today that Daniel T. Morris has joined the firm as a Vice President and member of the Origination team responsible for analyzing and evaluating new investment opportunities for Keating Capital, a pre-IPO investment fund. Since 2004, Mr. Morris served as a Director of Semiconductor Equity Research at Oppenheimer & Co., and in 2010, was named a Wall
Education Online Services Corporation Salutes Progress at Morris Brown College
Education Online Services Corporation (EOServe Corp.) issues statement saluting Morris Brown College’s strides towards re-accreditation Coral Springs, FL, March 23, 2011 -- In a response to the recent announcement by Morris Brown College President, Dr. Stanley Pritchett, that “We are now an applicant school in the accreditation process. Once we meet all 11 standards, we can become a candidate school. That means students who attend would again be eligible to receive
Peter Morris named Global Advisor for project management entity PMForum
Dallas, Texas—April 23, 2007 — PMForum, Inc. announced today that Professor Peter Morris, PhD, current Vice President and former Chair of the Association for Project Management (APM) in the United Kingdom, has been named a global advisor to the company. Global advisors provide advice and guidance to the company’s editorial team on ways to better serve the world of professional project management. PMForum operates www.pmforum.org, one of the