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Press Releases from Earthbound Media Group (108 total)

EMG To Present Cross-Pollinated Marketing Webinar

IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned

EMG to Present Persona-Driven Marketing Webinar

IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back

EMG to Join Fellow Interactive Agency Leaders at SxSW

Earthbound Media Group (EMG) will be among fellow interactive agency leaders in Austin, Texas from March 11th to March 15th attending the internationally known South by Southwest Conference and Festival. In attendance at this year’s 17th annual interactive portion of the conference and festival will be CEO and Managing Partner Damien Navarro, V.P. of Client Services Amanda Vande Brake, Senior Project Manager Isabel Barreto and Manager of Online Marketing and

EMG Teams Up with Google to Present Online Video & Healthcare Webinar

Strategic marketing agency Earthbound Media Group announces its partnership with Google in presenting an upcoming webinar. (EMG) Digital Marketing Manager, Jessica Liu is teaming up with Google’s Account Manager, Katie Girskis to conduct a free webinar at 11:00 a.m. (PST) on January 27, 2011 at http://bit.ly/eqyufc. The two will be focusing on online video search and consumption behavior of health consumers, offering one lucky attendee winner a free consultation

EMG’s Managing Partner Publishes Feature in SHSMD’s Spectrum

IRVINE, CA- Earthbound Media Group’s (EMG) Chief Operations Officer and Managing Partner Dr. Blaine Behringer recently wrote and published an article for The Society for Healthcare Strategy and Market Development’s (SHSMD) bi-monthly membership newsletter, Spectrum upon the publication’s request. Dr. Behringer’s article entitled “How to Optimize Your Website with Multivariate Testing” is based on the similarly titled session he and client Tammy Veach of Loma Linda University Medical Center presented

EMG to Exhibit at Partner Day’s Ignite Summit in Chicago

IRVINE, CA – Earthbound Media Group’s (EMG) Director of Consulting Kevin Lorenz and Creative Director and Partner Lawrence Williford will be exhibiting at Day’s Ignite conference in Chicago on October 13th- 14th. Day Software is holding Ignite Chicago 2010 as the start of a new series of community-building programs and as a way for their customers and prospective customers to meet, network and learn about new deployment options from Day’s

EMG Attends NACAC for the Fifth Consecutive Year

IRVINE, CA – Earthbound Media Group’s Managing Partners, Blaine Behringer and Damien Navarro, along with key members of the Account Management team will be attending and exhibiting at the upcoming 66th Annual National Association for College Admission Counseling (NACAC) Conference in St. Louis from September 30th to October 2nd 2010. The nationally known conference will be held at America’s Center Convention Complex, and gives EMG the opportunity to showcase its

EMG’s Managing Partner’s Presentation Featured on Homepage of Slideshare

IRVINE, CA- Earthbound Media Group’s (EMG) Chief Visionary Officer and Managing Partner Damien Navarro’s presentation titled “Is Your Institution’s Brand a Celebrity?” was selected among thousands of daily submissions by the Slideshare team to be spotlighted on their homepage in the “Featured” section on July 29. Originally presented in Chicago during the eduWeb 2010 Conference, the presentation has been downloaded 42 times and viewed 817 times since being highlighted on

EMG Announces Brenda Castelo as Director of Interactive Marketing

IRVINE, CA. – Technology-driven strategic marketing agency Earthbound Media Group welcomes industry expert Brenda Castelo as Director of Interactive Marketing. A long-time interactive marketing and media leader, Castelo will be based out of EMG’s Orange County office located in historic Old Town Irvine. Castelo leads EMG’s interactive marketing team by assessing skill sets and abilities, measuring performance and coordinating cross-training and cross-collaboration to help improve efficiency and organization within

EMG Attends and Presents at 2010 eduWeb Conference

IRVINE, CA – Making a return appearance, Earthbound Media Group’s (EMG) Managing Partner Damien Navarro will speak at the eduWeb Conference in Chicago for the second consecutive year. Navarro’s presentation titled “Is Your Institution’s Brand a Celebrity?” is part of the final hour of sessions on July 28, 2010, from 11:00 a.m. -12:00 p.m., transitioning the internationally known conference agenda to the closing keynote speaker on a high note.

EMG to Showcase Higher Ed Services at 2010 NAGAP Conference

IRVINE, CA – Earthbound Media Group’s (EMG) Managing Partner Damien Navarro and Director of Client Accounts Amanda Vande Brake will make an appearance showcasing higher education service lines at the 23rd Annual National Association of Graduate Admissions Professionals (NAGAP) Conference. The conference will be held at the San Francisco Hilton Union Square in San Francisco, California, from April 21st through April 24th, 2010. “Each spring the NAGAP Conference provides plenty of

EMG Managing Partner Selected As Featured Speaker at Power of eMarketing Confere …

IRVINE, CA – Earthbound Media Group (EMG) Managing Partner and Chief Visionary Officer Damien Navarro will attend as a guest speaker and panelist for the eMarketing Association’s upcoming West Coast conference. At this year’s The Power of eMarketing Conference and Expo, Navarro will speak on a search marketing panel and will present a topic-specific presentation titled “Social Media Intelligence: Listening, Measuring, Adapting & Engaging”. From April 21st through April 22nd,

EMG to Present at Search Engine Strategies Conference Panel

IRVINE, CA – Representing Earthbound Media Group (EMG) at the 2010 Search Engine Strategies (SES) Conference & Expo New York, Senior Online Marketing Analyst Rhian Ryan will be a featured speaker on a panel titled “PPC or SEO? The Ultimate Search Marketing Battle.” The panel will take place on Thursday, March 25, 2010, from 10:30 – 11:45 a.m. “I am thrilled to be representing EMG at Search Engine Strategies alongside such

EMG to Exhibit at NCMPR's National Conference

IRVINE, CA – Earthbound Media Group’s (EMG) Account Manager Cory Kiesel and Online Marketing Analyst Chris Stark will exhibit at the 2010 National Council for Marketing & Public Relations (NCMPR) Conference “Renew. Refresh. Respond.” Joining EMG will include client Bucks County Community College E-Marketing Director Steve Bacher, who will be in attendance to present at a breakout session on Tuesday, March 16th, from 11:30 a.m. – 12:45 p.m. titled “Strategic

EMG to Exhibit at AMA Virtual Event on Social Media

IRVINE, CA – Members of Earthbound Media Group’s (EMG) Consulting Group will exhibit over the web at the American Marketing Association’s (AMA) Virtual Event on Social Media. The theme of the virtual event “Social Media: Cracking the Code for Business Marketers” will be streamed online for free on Thursday, February 25th, 2010, from 9:00 a.m. to 5:15 p.m. CST. Representing EMG for the event’s virtual exhibit hall will include Chief

EMG Attends Createasphere DAM Entertainment Conference

IRVINE, CA – Earthbound Media Group’s (EMG) Consulting Group will make its first appearance at the 2010 Createasphere Digital Asset Management (DAM) Entertainment and Media Conference and Exposition. From February 17th through February 18th, EMG’s Chief Visionary Officer and Managing Partner Damien Navarro and Consulting Group Director Kevin Lorenz will exhibit on-site at the Universal Hilton in Universal City, California. Additionally, Navarro will be leading a distribution of media round

EMG Director & Client LLUMC to Present at Physician Strategies Summit

IRVINE, CA – Earthbound Media Group’s (EMG) Director of Communications and Brand Experience Amanda Vande Brake will join healthcare client Service Line Development Director at Loma Linda University Medical Center (LLUMC) Beverly Rigsby to present “Connecting Online to Add Value and Generate Revenue” at the Physician Strategies Summit in Scottsdale, Arizona, on Sunday, February 28th, 2010, from 1:00 to 2:15 P.M. Vande Brake and Rigsby will share their insight regarding

EMG Launches City College of San Francisco’s New Website

IRVINE, CA – Earthbound Media Group (EMG) is thrilled to announce the launch of the City College of San Francisco’s (CCSF) new enterprise-content-managed web presence at ccsf.edu. The culmination of a year and a half of intense user and audience research, design and development, including the building and integration of its entire website on Day Communiqué’s CQ5 content management software (CMS) platform, has paved way for CCSF to establish an

EMG Exec Interviewed for Q&A in Today’s Campus

IRVINE, CA – Earthbound Media Group’s (EMG) Chief Visionary Officer and Managing Partner Damien Navarro was recently interviewed by Today’s Campus publisher Jeff Wendt as a subject matter expert for social media marketing in the higher education vertical. Navarro was featured in the magazine’s December 2009 issue and is available for viewing online at http://www.todayscampus.com/minute/load.aspx?art=1867. In the Q&A session with Wendt, Navarro shares his personal insights along with EMG’s real world

EMG Partners with Hood College on Web Redevelopment and CMS Implementation

IRVINE, CA – Earthbound Media Group (EMG) recently wrapped up the initial phases of its new client partnership with Hood College of Frederick, Maryland, completing discovery and initial creative for a comprehensive web redevelopment project. Additionally, Hood selected EMG partner Ektron as its content management solution (CMS) software of choice. Moving forward, Hood College will continue to closely work with EMG to plan, design, develop and implement its new, cohesive

EMG Presents Service Line Landing Pages & Microsites Webinar

IRVINE, CA – With the world wide web becoming more heavily inundated with clutter and unnavigable content, healthcare institutions now have the responsibility to provide web users and potential consumers a user-friendly experience. Earthbound Media Group (EMG) will host a complimentary webinar titled “Service Line Landing Pages & Microsites: The Keystones to Your Lead Generation Campaign” on Wednesday, December 2nd, 2009, from 10:00 to 11:00 a.m. (PST). Presented by EMG

EMG Consulting Group to Exhibit at the AMA’s Symposium for the Marketing of Hi …

IRVINE, CA – Members of the Earthbound Media Group (EMG) Consulting Group including Chief Visionary Officer and Managing Partner Damien Navarro, Account Manager Cory Kiesel and Marketing and Communications Manager John Maas will attend and exhibit at booth #26 at the American Marketing Association’s (AMA) Annual Symposium for the Marketing of Higher Education. The conference will be held on Sunday, November 15th, through Wednesday, November 18th, at the Marriott Boston

EMG Welcomes New Manager of Online Marketing and Social Media

IRVINE, CA – Earthbound Media Group (EMG) has added internet enthusiast Elliot Darvick to its team as its new Manager of Online Marketing and Social Media. Welcomed in late October, Darvick will be serving EMG clients – both new and current – from both EMG’s Los Angeles office as well as EMG’s Orange County headquarters. “We are looking forward to Elliot’s contributions to online marketing and the ever-growing industry of social

EMG Nominated at DMACS Awards

EMG Nominated at DMACS Awards IRVINE, CA – Earthbound Media Group (EMG) is honored to announce its nomination by the Digital Movie Advertising Creative Showcase (DMACS) awards for its work on the cross-channel marketing campaign for 20th Century Fox’s I Love You, Beth Cooper. EMG submitted the campaign to the category of Multi-Channel Cross Media Campaign for Theatrical or Home Video Movie Releases, and the campaign’s primary website, www.iloveyoubethcooper.com,

EMG Ranked #16 Fastest Growing Co. in O.C.

IRVINE, CA – Earthbound Media Group (EMG) is pleased to announce its current rank in O.C. Business Journal’s (OCBJ) annual list of the 100 Fastest Growing Private Companies in Orange County. Ranked this year as 16th out of 100 companies, EMG returns to the top 20 after being ranked the third fastest growing private company in Orange County in 2008. “Although we did not hold our third-place rank from last

EMG Sponsored Digital LA’s September Movie Marketing Panel

LOS ANGELES, CA – Earthbound Media Group (EMG) recently sponsored Digital LA’s Movie Marketing Panel for the month of September. Held on the FOX Studios lot in the Zanuck Theater on September 29, 2009, the EMG-sponsored event attracted a crowd of more than 275 attendees comprised of entertainment industry professionals. There, EMG Chief Visionary Officer and Managing Partner Damien Navarro provided the event’s opening remarks, giving a brief introduction of

EMG Wins Second Place in Contest Sponsored by Omniture

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce its recent win in the Omniture $25K Developer Connection Partner Challenge. Held back in March of this year, the Omniture-sponsored contest was created to encourage its strategic partners to develop new applications built to work with Omniture’s Application Programming Interfaces (API). EMG tied for second place with the development of the innovative and robust application “Blog Marketing & Brand

EMG CVO Damien Navarro Featured in OC Metro’s October Issue

IRVINE, CA – Earthbound Media Group’s (EMG) Chief Visionary Officer and Managing Officer Damien Navarro was recently highlighted in OC Metro magazine’s featured article published in the October 1st, 2009, issue. Explaining EMG’s insight into the video viral marketing world, Navarro was a featured as one of three Orange County-based video production veterans by journalist Kimberly Porrazzo in an article entitled “ACTION! O.C.’s Video Industry Zooms in on Viral Marketing,”

EMG Named in OC Business Journal’s Annual Best Places to Work

IRVINE, CA – Recognizing the leading workplaces in Orange County, the Orange County Business Journal (OCBJ) recently named Earthbound Media Group (EMG) as one of the best places to work for 2009. EMG was ranked 12th under the small-sized company category (15-49 full-time employees) – a ranking that is determined based on survey feedback from the listed company’s very own team members. EMG was recognized at OCBJ’s Inaugural Best Places

EMG to Host Web Redevelopment Webinars for Higher Education and Healthcare Marke …

IRVINE, CA – In a world where staying ahead of the competition and being relevant can either make or break a business, the need for redeveloping your organization’s web presence is a critical issue more than ever before. Earthbound Media Group (EMG) will host two complimentary webinars for marketing professionals and stakeholders in the higher education and healthcare markets lead by Chief Operating Officer and Managing Partner Blaine Behringer and

EMG Attends Annual SHSMD Conference

IRVINE, CA – Earthbound Media Group’s (EMG) Chief Operating Officer Blaine Behringer, Communications & Brand Experience Director Amanda Vande Brake and Consulting Group Director Kevin Lorenz will attend the Society for Healthcare Strategy and Market Development’s (SHDMD) Connections 2009 Annual Conference and Exhibits. Focused on real-world strategies to navigate through today’s healthcare challenges, the SHSMD Conference will be held from Wednesday, September 30th, through Saturday, October 3rd, at the J.W.

EMG Honored by Summit International Awards

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce its latest accolade from the 2009 Summit Marketing Effectiveness Awards. Recognized by the Summit International Awards (SIA), EMG was selected as a winner in the category of “Leisure and Entertainment” for its submission developed for 20th Century Fox’s I Love You, Beth Cooper cross-channel marketing campaign. The primary website www.iloveyoubethcoopermovie.com underwent a rigorous evaluative criteria and blind judging process,

EMG Exec Headlines CRITICAL MASS Annual Executive Conference

IRVINE, CA – Following a successful guest appearance on LA Talk Radio Show CRITICAL MASS, Earthbound Media Group’s (EMG) Chief Visionary Officer Damien Navarro was recently announced by CRITICAL MASS For Business co-founders Doug Gfeller and Ric Franzi to be a featured speaker at their annual Executive Conference. Navarro along with Professor of Marketing at Cal State-Fullerton Dr. Chiranjeev Kohli were selected among several suggested names to headline this prestigious

EMG Presents and Exhibits at the 2009 eduWEB Conference

IRVINE, CA – For the second consecutive year, Earthbound Media Group’s Chief Visionary Officer Damien Navarro along with Business Development team members Cory Kiesel and John Maas will attend the 2009 eduWEB Conference in Chicago, Illinois, from July 20th to 22nd at the Doubletree Hotel Chicago Magnificent Mile. There, Navarro will introduce Google’s Dimitri Glazkov for Monday’s Opening Keynote “The Next Big Thing” as well as lead a marketing communications

EMG Attends AMA Nonprofit Marketing Conference

IRVINE, CA – Earthbound Media Group’s Account Manager John Maas and Online Marketing Analyst Dasha Farquhar will attend the 2009 American Marketing Association’s (AMA) Nonprofit Marketing Conference in Chicago, Illinois. From July 15th, 2009, through July 17th, 2009, at the Hyatt Regency Chicago, the Nonprofit Marketing Conference will focus on the theme of “thriving in times of change” given the current challenges being confronted by nonprofit organizations. At this conference,

EMG Launches Harrah’s Entertainment “Next iBAR Star” Promotional Campaign

IRVINE, CA – Supporting the promotion of Harrah’s Entertainment St. Louis’ annual live stage show talent competition at their on-site Blackjack bar venue, iBAR, Earthbound Media Group (EMG) recently launched a full-scale, cross-channel marketing campaign on June 1, 2009. With a lead generation landing page nextiBARstar.com and corresponding interactive widget, EMG partnered with Harrah’s St. Louis to create buzz and drive users nationwide to submit talent videos to the site

EMG Hosts Online Student Recruitment Best Practices Webinar

IRVINE, CA – With more than ten years experience in the higher education marketing and communications arena providing subject matter and case study examples, Earthbound Media Group (EMG) will host a free webinar titled “Bringing It All Together: Best Practices in Online Student Recruitment” on Wednesday, June 24th, 2009, from 10:00 a.m. to 11:00 a.m. (PDT). Featuring EMG’s Managing Partner and Chief Visionary Officer Damien Navarro and Senior Marketing Analyst

EMG Projects Win 2009 Communicator Awards

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce its recent wins in the 15th annual Communicator Awards – two prestigious Silver Awards, or Awards of Distinction, for work developed for clients 20th Century Fox and The Ecology Center. Built from the ground up by the EMG team, 20th Century Fox’s I Love You, Beth Cooper cross-channel marketing campaign along with The Ecology Center’s website were honored for

EMG VP Joins Digital LA Panel as Industry Expert

IRVINE, CA – Earthbound Media Group’s (EMG) Vice President of Entertainment and Senior Social Media Consultant Jayson Oertel will appear as a featured panelist speaker for Los Angeles-based networking organization Digital LA’s “Widgets and Apps for Entertainment” event to discuss how widgets, applications and iPhone apps can be leveraged as part of a viral marketing strategy for movie and TV show campaigns. The event will be held at Rush Street

EMG Launches Second Phase of 20th Century Fox’s I Love You, Beth Cooper Campai …

IRVINE, CA – Earthbound Media Group (EMG) recently launched the second round of I Love You, Beth Cooper social media initiatives for client 20th Century Fox on Tuesday, May 19th, 2009. The multifaceted web presence and social media strategy leverages popular social media platforms including Twitter, Facebook and MySpace to promote the “Moment of Truth” campaign, inviting confessors to tell all by uploading their videos on YouTube at www.youtube.com/iloveyoubethcooper for

EMG to Exhibit at 2009 WACAC Conference

IRVINE, CA – Earthbound Media Group’s (EMG) Account Managers Cory Kiesel and John Maas will exhibit on behalf of EMG at the Western Association for College Admission Counselors’s (WACAC) 2009 annual conference at Chapman University in Orange, CA. Held from Wednesday, June 10th, through Friday, June 12th, the three-day conference is anticipated to draw college recruitment, admissions and advancement professionals from the Nevada and California regions to reconnect with fellow

EMG Opens Office in Los Angeles

LOS ANGELES, CA – Earthbound Media Group (EMG) will expand northward to Los Angeles (LA) county in a matter of days, marking the official opening of its newest office, located in Culver City, California. Seeing significant opportunity even within the current recession, EMG Managing Partners Blaine Behringer and Damien Navarro pegged LA as the perfect spot for its next office as EMG extends its brand and expands its efforts to

EMG Exec Guest Stars on LA Talk Radio Show CRITICAL MASS

IRVINE, CA – Earthbound Media Group’s (EMG) Chief Visionary Officer Damien Navarro is scheduled to make a live appearance on LA Talk Radio’s most successful business show CRITICAL MASS on Monday, May 18th, 2009, from 4:15 – 4:35 p.m. (PST). He will be interviewed by radio host Ric Franzi, discussing the current state of interactive and technology-driven marketing solutions – a widely hot topic that has kept business executives from

EMG Receives Gold Hermes Award for 20th Century Fox Project

IRVINE, CA – Earthbound Media Group (EMG) was recently awarded a 2009 Gold Hermes Creative Award – the fourth time EMG has been honored by the Hermes Creative Awards competition. EMG won its Gold Award in the “Viral Marketing” category for Twentieth Century Fox’s official I Love You, Beth Cooper movie website and viral widget. To heighten awareness and promote the film’s website, viral widget and trailer personalizing capabilities, EMG

EMG Celebrates Earth Day 2009

IRVINE, CA – Previously proclaimed as one of Orange County’s best places to work and top green companies, Earthbound Media Group (EMG) continues to uphold its reputation for its commitment toward invigorating a positive team environment and promoting a “green” company culture. A week prior to its official date, EMG celebrated and recognized Earth Day by hosting its second annual International Potluck at its Orange County headquarters on Thursday, April

EMG to Attend NAGAP ‘09

IRVINE, CA – Represented by Earthbound Media Group’s (EMG) Chief Visionary Officer Damien Navarro and Account Manager John Maas, EMG will attend the 22nd Annual National Association of Graduate Admissions Professionals (NAGAP) Conference in New York City from Wednesday, April 22nd through Saturday, April 25th. EMG will also be presenting together with Teachers College, Columbia University and exhibiting its strategic marketing and recruitment services and best practices at its booth

EMG to Host Optimost Multivariate Testing Seminar Event

IRVINE, CA – Earthbound Media Group (EMG) will host an exclusive Interwoven Optimost “Lunch and Learn” seminar on multivariate testing (MVT) open to local online businesses, executives and professionals from all industries. To be held on Thursday, March 26, 2009 from noon to 1:30 p.m. at EMG’s Orange County headquarters, the lunchtime event will feature a complimentary lunch and a seminar titled “Drive More Value from Your Online Marketing” –

E-Commerce Times Features EMG Green Business Expertise

IRVINE, CA – Committed to addressing energy and environmental responsibility at the local-level and beyond, Earthbound Media Group (EMG) was featured once again in an E-Commerce Times article – this time in a feature story titled “Green IT, Part 2: The Orange Greenhouse,” written by staff writer Ned Madden. Madden sought out EMG Chief Visionary Officer Damien Navarro’s take on green business and his thoughts on what’s behind Orange County’s

EMG Launches 20th Century Fox I Love You, Beth Cooper Trailer Debut Campaign

IRVINE, CA – Earthbound Media Group (EMG) recently unveiled a blockbuster personalized rich media experience and accompanying social media and online marketing campaign for client 20th Century Fox, putting EMG’s technology-driven marketing and media solutions to work for one of the world’s largest producers and distributors of motions pictures. Featuring a full-fledged buzz-building and online public relations initiative via various blogs, message boards and content distribution channels, interactive

EMG Launches Website for USC Graduate Biokinesiology Programs

IRVINE, CA – Earthbound Media Group (EMG) announces the launch of its latest project for the Division of Biokinesiology and Physical Therapy at the University of Southern California (the Division) – a user-centric web presence promoting specifically the M.S. and Ph.D. programs in Biokinesiology offered through the Division (http://pt.usc.edu/biokinesiology). The new website is also the centerpiece of a targeted search engine marketing (SEM) campaign designed and managed by EMG to

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