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Changing Demographics in Financial Services conference to be held in Athens

01-14-2008 05:16 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Empiria Group

Changing Demographics in Financial Services, 17-18 April, Athens, Greece

Changing Demographics in Financial Services, 17-18 April, Athens, Greece

The Empiria Group is organising an event for financial industry professionals aimed at refining communication strategies and capturing the loyalty of key customer segments: youth, migrants and 50+

The economic impact of demographic changes in populations of European countries is alarming. Retail banks and insurance companies risk eroding their revenues if they do not overhaul their business models. Their service offerings must adapt to changing needs of the key customer segments.

The conference will feature senior segmentation and marketing specialists from leading European, Russian and Middle East banks as well as experts from the field of market research. Delegates will have a chance to listen to over 15 case studies, attend a strategic discussion forum on „Overhauling Business Models and Aligning the Organisation“, participate in round-table discussions and enjoy five-star lunches, coffee breaks an evening cocktail party and other social activities.

The most important topics discussed on the conference will include:

- Translating demographic trends into customer communication strategies
- Linking demographic shifts with areas of future revenue growth
- Helping the „Boomer“ segment meet their financial services needs
- Banking to the youth market: how to understand and address the lifestyles of youth?
- Serving aging baby boomers through channels of their choice
- Fine tuning the „migrants market opportunity“: How to break barriers for acquisition and serving?

Speakers will include representatives from companies such as Emirates Bank Group Marketing, Russlavbank, HSBC Global Commission UK, SkandiaBanken, Raiffeisenlandesbank, Danske Bank, ABN AMRO Bank, KBC, Rabobank and many others.

Professionals interested in attending the event should contact Empiria Group through their website www.empiriagroup.eu/demographics or call +421 376 969 211 to reserve their places. Full conference brochure and registration form is available upon request.

Empiria Group ltd.
Farska 4, Nitra 94901, Slovakia

press contact:
Gabriel Meixner
00421 376 969 211
http://www.empiriagroup.eu/contact.html

At Empiria Group we focus on providing our clients with upper-scale B2B events, workshops and meetings. We work directly with leaders from several industry sectors to ensure that the content of our events always fits the specific needs of our customers.

Our team consists of experienced professionals from the conference and events industry. We are committed to create the best platforms for a stimulating and inspiring discussion. Besides great networking opportunities and precise organisation, we aim to deliver the best learning exprience to all participants.

We understand, that only real life experience and a focused atmosphere can maximize the value of any business gathering.

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