Press release
THE GEPPETTO GROUP PROMOTES MARC GREENGRASS TO CHIEF OPERATING OFFICER
NEW YORK, N.Y. (February 1, 2008) — The Geppetto Group, a premiere full-service youth marketing agency, today announced the promotion of Marc Greengrass to Chief Operating Officer. He will have primary responsibility for all day-to-day activities at the agency.“Marc has been a key part of our success and we are thrilled to promote him to this important position,” said Julie Halpin, Chief Executive Officer at Geppetto Group.
Mr. Greengrass joined the company in 1998 as Director of Client Services and will continue to oversee a wide range of projects including the development and execution of youth targeted advertising and promotional campaigns, new product development and brand positioning initiatives. Before joining the Geppetto Group, Marc was Senior Account Supervisor at Saatchi & Saatchi’s Kid Connection.
Marc is a 1992 graduate of the University of Massachusetts at Amherst, earning a B.B.A from their School of Management in marketing with an emphasis in advertising and a minor in psychology.
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Geppetto Group
95 Morton Ave., New York, NY 10014
Press Contact: Deb Piaseczynski
Director of Integrated Marketing
212.462.8122
dpiaseczynski@geppettogroup.com
info@geppettogroup.com
The Geppetto Group, a WPP Group company, is an award-winning, New York-based advertising and marketing agency dedicated exclusively to kids, teens and young adults. Founded in 1997, the partners have more than 55 years cumulative experience communicating messages and developing products that resonate with consumers under 16. Geppetto seamlessly blends the strategic precision of a consultancy with the creativity of an advertising agency, using proprietary research, market intelligence and insightful analysis to decipher the complex youth market. Among the clients The Geppetto Group has served: Johnson & Johnson Kids, Reebok, NBA, Wal-Mart, McDonald’s, LEGO, Campbell’s, Crayola, NFL, Frito-Lay, Virgin Mobile, The Coca-Cola Company, Kraft and Timberland.
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