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Integral Impressions Launches Nourish, a Web App that Converts RSS Feeds to Email Newsletters

01-23-2008 05:36 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Integral Impressions

/ PR Agency: digital-telepathy, Inc.
San Diego, CA January 24, 2008 – Integral Impressions announced today the launch of its newest web app, Nourish. Nourish is a next generation newsletter service which allows any RSS feed from published content, like a blog, to be converted into an automated email newsletter readers can subscribe to.

"While many readers may not be familiar with RSS, almost all of them are familiar with email. Nourish helps to close the gap between those two platforms and expand a blogger’s subscriber base by delivering their content in a format familiar to their majority reader base." – Chris Abad, Co-Founder Integral Impressions

Nourish is a solution for bloggers and other content publishers who want to offer their readers more choices to subscribe to the content they create. While RSS is a great technology, it just hasn’t achieved the level of adoption that email has with less than 4 percent of Internet users knowingly sign up for RSS content. An email-based alternative for potential subscribers has the power to increase content providers’ chances of expanding their reader base.

Unlike current RSS-to-email applications, Nourish offers unique features such as flexible scheduling, the ability to combine multiple feeds into a single campaign, open-rate and click-through-rate tracking, fully-customized templates, and ad-supported free accounts.

For additional information about Integral Impressions and Nourish or any of their other web app products, please send emails to: sarah@digital-telepathy.com or visit www.integralimpressions.com.

Agency/Source: dtelepathy.com

###

Sarah Carr
digital-telepathy, Inc
direct: 619.546.0519
sarah@digital-telepathy.com
http://www.dtelepathy.com/

About Integral Impressions
Integral Impressions is a leading San Diego-based web development company specializing in Internet advertising and marketing with a specific focus on customized Internet applications. Inspired by the philosophy “simple is better”, Integral Impressions customizes easy-to-use interfaces and toolsets for small and medium-sized businesses. In addition to Nourish, a next generation newsletter service, Integral Impressions has developed Outlandish, a landing page testing tool for Internet marketers.

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