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AWA deploys LED circular screens powered by 1-2-1VIEW digital signage system

01-28-2008 06:02 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: 1-2-1VIEW Corporation

AWA deploys LED circular screens powered by 1-2-1VIEW digital

[Amsterdam, 28 January 2008] Spanish wireless technology solutions provider AWAMedia has launched a high profile network of two circular LED screens and an interactive video wall using 1-2-1VIEW’s IP based digital signage system at the Telefonica Madrid Arena in Spain, with more locations to launch within the next months.

Announced at the Integrated Systems Europe Show in Amsterdam, the new system was put to the test at a charity tennis match on December 20, 2007, where world tennis number two Rafael Nadal and Real Madrid's goalkeeper Iker Casillas invited several athlete friends to tennis and soccer matches to support a Red Cross campaign to free the world from malaria.

Footage of the charity event was shown across the venue on two AWA-installed circular LED screens and one interactive video wall, powered by 1-2-1VIEW’s Ninja N207 IP media players.

The installation at the Arena is the first in a series of at least 60 deployments of 1-2-1VIEW’s systems AWAMedia has planned for this year in shopping malls and other retail environments across Spain, including the Canary Islands, Madrid, Murcia and Valencia.

Managed centrally out of AWAMedia’s head office using 1-2-1VIEW’s web-based management software, the system enables advertisers and agencies to schedule broadcast quality live video, real-time messaging, pre-encoded video and animated graphics on multiple screens across an entire network.

“We required a solution that would allow us to cost effectively deploy and manage our fast growing network of screens across multiple sites and countries,” said AWAMedia’s CEO Mr Angel Gallardo. “We chose 1-2-1VIEW based on the system’s excellent price/performance ratio and capability to easily manage hundreds of screens at diverse locations remotely,” he said.

Headquartered in Hong Kong, 1-2-1VIEW’s Linux-based system enables real-time remote scheduling of content by date, time and individual screen through an easy to use web-based interface. With dynamic distribution and accurate tracking of digital media across an infinite number of screens, 1-2-1VIEW provides an effective solution for any digital signage application.

AWAMedia is a pioneer in developing innovative interactive advertising solutions over wireless networks that are centrally managed to deliver maximum viewer impact. The company will present its screen network and other solutions at SITI/asLAN, a trade show specialized in networks and convergence Technologies, which will be held from 26 – 28 February in Madrid.

International media enquiries: Anke Gill, Director of Marketing, 1-2-1VIEW Corporation, Ph: +852 90318036, agill@121view.com

Spanish media enquiries: Vicky Llanes, Producer Coordinator, AWAMedia, Ph: +964 81 25 30, vllanes@awamedia.es

Anke Gill
Director of Marketing
1-2-1View Corporation
29/F, Siu On Centre
188 Lockhart Road
Wanchai, Hong Kong
Ph: +852 21809918
Fax: +852 21809919
M: +852 90318036

About 1-2-1VIEW
1-2-1VIEW is a provider of digital signage systems that are Linux based and built on a proven consumer electronics platform. 1-2-1VIEW’s turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web based management, 1-2-1VIEWTM combines the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.com

About AWAMedia
AWAMedia specialises in design, installation, maintenance and management of wireless networks and CCT/TV across Spain. AWAMedia is a pioneer in developing innovative interactive advertising solutions that are centrally managed to deliver maximum viewer impact.
Staffed by experts in advertising and telecommunications industries, AWAMedia is integrated with the +Media centre of advertising solutions and is part of the AWA Group, a leader in wireless communications and Internet access. www.awamedia.es

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