Press Releases by Category Advertising, Media Consulting, Marketing Research
EMG Heads North to Network at Digital Drinks LA
IRVINE, CA – Earthbound Media Group (EMG) executives and team members reached out to more than 400 fellow interactive marketing professionals on Wednesday night, January 28th at this month’s Digital Drinks mixer in Los Angeles. Hosted by event organizer Digital LA, the casual mixer took place at the celeb oasis Coco de Ville – the perfect setting for EMG to officially introduce itself to the LA interactive community.
“With a…
Sweeney Selected by Lithonia Lighting
CLEVELAND – January 28, 2009 – Lithonia Lighting, an Acuity Brands Company, has named Sweeney (sweeneypr.com), a full-service marketing and public relations firm, to implement a national publicity and media relations campaign for its emergency lighting group.
Lithonia Lighting provides the industry’s broadest line of commercial, industrial, institutional and residential fixtures. It is the most specified brand in the lighting business.
“Lithonia Lighting is a phenomenal company with a…
Flimp Media and Blue Sky Factory Announce Integrated Video Email Marketing Solut …
Hopkinton, MA and Baltimore MD (January 26, 2009) – Flimp Media (flimp.net), a developer of web video direct marketing solutions and Blue Sky Factory (blueskyfactory.com), an industry leading email service provider (ESP), today announced a partnership that integrates the FLIMP video marketing platform with Blue Sky Factory’s Publicaster email marketing service. The result will enable BSF customers to create web video email marketing campaigns with no programming that…
Crestron MLX-2 Remote Now Available
The first Crestron infiNET EX™ 2-Way RF Remote with LCD Display
ROCKLEIGH, NJ, January 27, 2009 – Crestron announces the release of its new, greatly anticipated MLX-2 handheld remote. The MLX-2 is a state-of-the-art handheld controller featuring Crestron infiNET EX™ two-way wireless RF with long-range communications. Advanced mesh network technology give the MLX-2 exceptional reliability, true feedback, and dynamic frequency allocation. Its compact size and ergonomic design facilitates one-handed operation; 57…
L.K Singh of Fixopan Machines on Packagingconnections
Gurgaon (India): Packagingconnections.com released its tenth p-interview today, featuring the Managing Director, Fixopan Machines Pvt Ltd – Mr. L. K Singh. The interview was published on its packaging portal http://www.packagingconnections.com/downloads/download208.pdf and it is one in the series of online interviews of subject matter experts of the packaging industry from all around the globe.
During the interview, Mr. L.K Singh expressed that “Plastic growth is tremendous but wrong motion of…
AmericanAirlines Arena and the HEAT Group Select A2aMEDIA to Design and Install …
BOSTON — MIAMI — A2aMEDIA and the HEAT Group today announced plans to install the first-of-its-kind large-scale digital LED Spectacular on the American Airlines Arena, home of the 2006 NBA Champion Miami HEAT. A2aMEDIA’s Mediamesh® technology is an energy-efficient digital motion graphic display medium that will integrate seamlessly into the American Airlines Arena’s existing digital sponsorship and promotional platforms. The Mediamesh facade will cover 12 of the concrete/glass bays…
baum-systems corporation presented bs.cavok at the MacWorld Expo 2009 in San Fra …
At this year`s MacWorld Expo in San Francisco baum-systems presented an international public with the media management system bs.cavok. The executive Stephan Baum was very contented. "It also becomes internationally apparent that we have developed a good system with bs.cavok. The decision to focus on Apple`s Mac OS 10.5 Server as a basis was a right and consistent one. Especially in the areas of video and cross-media publishing our…
International Search Summit goes to Norway
WebCertain has announced that it will be holding its first International Search Summit outside of the UK. The next Summit, which is the only event to focus solely on international and multilingual search marketing, will be taking place in Oslo on 13th March, 2009 at the SAS Radisson Hotel.
The summit will cover a broad range of search topics such as SEO, CMS systems, tracking and onsite optimisation and the sessions…
Mirada Media outfits trendy Montréal clothier with digital signage
Montréal, January 21st, 2008 – Mirada Media, a leading provider of digital signage integration, is pleased to announce the recent installation of its ChannelView system at Boutique Finn, a retailer which sells its own line of clothing and accessories.
Boutique Finn was looking for a cutting-edge means through which to showcase its merchandise and clothing at its retail location. In addition, because of the regular changes in its clothing collections, Finn…
International Communications Association Elects O'Connell to its Board of Direct …
BUFFALO, New York, January 16, 2009 - - Peter K. O'Connell, president of audio'connell Voice Over Talent, was elected to serve a two year term on the board of directors of Media Communications Association - International (MCA-I), it was announced today. As part of his role on the association's board, O'Connell will also serve as chairman of the association's Membership Committee.
"Over my twenty-five plus years in the communication industry, the…
EMG Welcomes Jayson Oertel as VP Entertainment Marketing
IRVINE, CA – Earthbound Media Group (EMG) is kicking off 2009 with a new addition to its team –Jayson Oertel, Vice President of Entertainment Marketing and Senior Social Media Consultant. A seasoned media strategist with almost a decade of experience in the entertainment marketing and social networking arenas, Oertel’s expertise and leadership skills will serve as a valuable asset in extending EMG’s client base to the entertainment industry and…
Deciding At First Glance - Tracking eye-movements reveals what grabs the consume …
Despite the overabundance of offers on today’s grocery shelves, most consumers decide whether or not to buy a product within seconds after glancing at the assortments. To be successful, a product must grab the consumer’s attention as quickly as possible, and at the same time be persuasive. To see if this is the case, eye-movement registration and tachistocopic research can be used. Irouchka Moyersoen of the Belgian Sensory and Consumer…
Value of Video Contests Grows 144% to $2.7 million in 2008
Video contests are growing in popularity as a method engaging consumers, crowdsourcing creative marketing material, and building communities of interest on the internet. The authority on internet video contests, VidOpp video contest clearinghouse (http://www.VidOpp.com), has released data on the incredible growth in video contests spanning 2007 and 2008. The graph below shows the number of video contests growing consistently. Not only has the number increased, but the…
EZSignsOnline introduces a new line of Economical Outdoor Signs
Worton, MD - January 12, 2009: EZSignsOnline has added a complete line of Economical Outdoor Signs to their popular sign ordering website. These affordable signs are great for business, residential and real estate customers. Designed for long term outdoor use, you can choose from many sizes and styles. Combined with their current month long 20% Off Sale and free ground shipping you will find an excellent value in these…
Home Buyers see opportunity in slow markets
About 86.9 per cent potential real estate buyers see a slow market as an opportunity to buy their dream home at discounted prices. Just 13 per cent of the respondents feel otherwise. These were the results of an online survey conducted by Brix Research, the Knowledge Centre of MagicBricks.com – India’s no.1 property portal, promoted by the Times Business Solutions Limited.
Conducted to assess the impact of lowering home loan…
VoiceOverXtra Expands Section For Newcomers to Voice-Over Career Field
VoiceOverXtra, the voice-over industry’s online news, education and resource center, has expanded its section for newcomers to the voice-over career field, with articles and podcasts stressing the importance of training and talent.
"The idea of working from home in a glamorous profession is tempting many people to consider a full- or part-time career in voice-overs," says John Florian, founder of VoiceOverXtra.
He explains that voice-overs is the profession that supplies voices…
EMG Execs Cited in the E-Commerce Times
IRVINE, CA – Earthbound Media Group was recently featured in a series that ran in the online business and technology news publication E-Commerce Times’ December 10th and December 17th issues. Managing Partners Blaine Behringer and Damien Navarro and Sr. Online Marketing Analyst Brandon Reiser were quoted by journalist Ned Madden who initially contacted EMG, requesting its leadership to contribute its expertise and insight to his two-fold series entitled “Social…
Solar Velocity Delivers a Facelift to Lotuscars.com and designs a stunning Micro …
Atlanta, GA, December 18, 2008 – Solar Velocity, LLC (solarvelocity.com), a leading online brand marketing and technology development company based in Atlanta, GA, today announced that it has provided the new corporate web branding and creative services behind the recently launched Lotus Cars websites and EVORA microsite.
Lotus Cars (lotuscars.com) is established as a specialist in the global automotive industry, both as a successful manufacturer of sports cars and as…
Restructurings, Layoffs and Revised Business Plans Increases Need for Improved E …
The rapid pace of layoffs, restructurings and other organizational changes is increasing the need for companies to be more prepared and diligent about staff communication, according to a leading corporate communication consultancy.
“In this environment, it is more important than ever for business leaders to have the communications plans and skills required to manage concerns and align their most important asset -- their people --…
Ralf Nöcker is the new managing director of the GWA
Frankfurt, 19 December 2008. Dr. Ralf Nöcker is going to be the new managing director of the German Association of Communications Agencies GWA. The GWA board has voted concordantly in favour of the 43 year old business administrator. Ralf Nöcker is going to succeed Dr. Henning von Vieregge, who will quit the job at the end of the year 2008. In the future, Dr. Henning von Vieregge will work for…
KRISTINA KLEBE GOES TO SUNDANCE WITH “PETER AND VANDY”
Park City, UT (December 17, 2008) – Actress Kristina Klebe (Rob Zombie’s “Halloween”) will be attending the Sundance 2009 Film Festival for her supporting role as Michelle in the film “Peter and Vandy.” The film stars Jason Ritter (“W”, “The Wicker Man”), Jess Weixler (“Teeth,” Law & Order: Criminal Intent), Jesse Martin (“Rent,” Law & Order), and Tracie Thoms (“Grindhouse,” “The Devil Wears Prada”). Directed by Jay DiPietro, the film…
EMG Wins Platinum Ava Award
IRVINE, CA – Celebrating 2008 as its most award-winning year to-date, Earthbound Media Group (EMG) is excited to announce its latest win – a Platinum award from the 2008 International Ava Awards. EMG received this Platinum award within the Ava Awards’ Webmercial category for the viral online marketing video titled “Ultimate Ninja,” viewable on You Tube at http://www.youtube.com/watch?v=_BVdFxLBS14.
“This award is just the cherry on top of 2008 for us,”…
EMG to Host Networking Luncheon
IRVINE, CA – To kick off the new year right, Earthbound Media Group (EMG) will host Orange County’s first Mixergy Lunch 2.0 at its Irvine, California, headquarters on January 9th, 2009, from 12:00 to 2:00 P.M. in partnership with Mixergy Founder Andrew Warner. Internet and technology business people are invited to attend this free event and register online at http://mixergyemg.eventbrite.com.
The luncheon is expected to draw more than 75 guests,…
Awarded Temporary Architecture
On the 15h of December the publisher “Süddeutsche Zeitung Verlag onpact GmbH” hosted the German Awards for Three Dimensionality in Munich. The young Berlin company ZENDOME, manufacturer of Mobile Event Architecture made from Geodesic Structures, was there.
In the competition for the German Three Dimensionality Award (DP3D) “Goldene Flame 2008”, the Berlin company Zendome was nominated for the Berlin Design Dome. Together with the partners Hidden Fortress, Coordination Berlin and Create…
The Paper Mill Store Answers Industry Demand for Digital Papers
The Paper Mill Store .com has expanded its offering of digital papers and redesigned the “Digital Paper” section of its site to answer industry demand for varied, high-quality digital papers. With marketing budgets tightening, thepapermillstore.com is a perfect resource for graphics professionals who are turning to small-run, on-demand and in-house printing to create impactful marketing materials.
Visitors to thepapermillstore.com/digital-paper can search by digital equipment or paper size to easily find…
Giving Children a Christmas
08th December 2008 - In 2008 Article 13 Group is celebrating Christmas by making a donation to a children’s charity, more specifically ChildReach which advocates children’s rights and poverty alleviation.
Article 13 works in the areas of Sustainable Development, Governance and Corporate Responsibility, all of which have the overall objective of making a difference to social, ethical and environmental global justice. As part of advocating responsible business this Christmas, our…
EMG Awarded Silver eHealthcare Leadership Honor
IRVINE, CA –Earthbound Media Group (EMG) was recently honored by the 9th annual eHealthcare Leadership Awards with a Silver award for its work on client Loma Linda University Medical Center’s (LLUMC) video-based virtual tour titled Perspectives – www.lomalindahealth.org/perspectives. This online virtual tour earned its honors in the interactive website category, standing out from the 1,100+ entries submitted by other American healthcare organizations, healthcare marketing firms, online health companies and pharmaceutical…
Pure Visibility Earns Urchin Software Authorized Consultant Designation
Pure Visibility, a leading Internet marketing firm based in Ann Arbor, is now an Urchin Software Authorized Consultant, allowing it to sell and support Urchin Software from Google. Pure Visibility is the first company headquartered in Michigan to gain this certification, which required thorough knowledge and experience with Google Analytics as well as experience configuring Urchin.
“Urchin Software provides secure enterprise analytics for companies of all sizes, and offers…
Bangalore Management Academy (BMA) celebrated convocation ceremony of ECU MBA Ba …
India December 8, 2008 -- Bangalore, Karnataka - The Bangalore Management Academy, commonly known as BMA in India, has just celebrated its convocation ceremony for MBA 2008 batch.
Bangalore Management Academy proudly presented the first batch of students to graduate from The School of Business and Law, Edith Cowan University at the Convocation Ceremony held on the morning of 26th Nov at the Hotel Chancery Pavillion on Residency Road.
The Vice…
Easter Seals Eastern Pennsylvania Announces New Vice President
Allentown, PA – December 1, 2008 – Eastern Seals Eastern Pennsylvania announced Monday that Sandra L. Wise has been named Vice President of the Berks Division. Wise will ensure the quality and effectiveness of all programs delivered within Berks County, as well as developing new programs and initiatives throughout the region.
Wise joins Eastern Seals Eastern Pennsylvania from the Olivet Boys & Girls Club in Reading and Berks County, where…
Snappr.net provides mobile interaction with on-screen advertisement by Saazé
San Francisco, December 3rd 2008 – Snappr.net, the platform for easy mobile access and interaction, announces their partnership with Saazé Corporation, a provider of digital signage technology and broadcast media advertising, to bring mobile interaction to on-screen advertising with the help of 2D Barcodes. After a short ramp-up phase Saazé is actively using the 2D Barcodes, provided by Snappr.net, as the first on-screen advertiser in the US. Saazé…
Paula Lin Joins VoiceOverXtra As Senior Editor, As Service Expands With Daily Ne …
Paula Lin - international voice talent, writer, and educator - has been named senior editor at VoiceOverXtra the voice-over industry’s online news, education and resource center.
Lin’s appointment marks an expansion of the service to daily voice-over news and how-to features.
A former broadcast journalist with CNN, Lin is based in the Washington, D.C. area, where she is CEO and founder of The Definitive Voice, a voice-over services…
EMG Executive to Speak at CASE District VII Conference
IRVINE, CA – Earthbound Media Group (EMG) announces an upcoming speaking engagement featuring Chief Visionary Officer and Managing Partner Damien Navarro at a track session for the 2008 “Shaping the Future: The New Dimensions of Advancement” CASE District VII Conference. Presenting alongside University of Nevada, Las Vegas (UNLV) Development of Communications Director Lori Bachand, Navarro will cover EMG and UNLV’s collaborative development of a profitable variable data publication (VDP) solution…
Sine Qua Non bolsters capabilities with integrated PR and Communications divisio …
Henley-on-Thames, UK – Wednesday 26 November 2008 - Specialist technology marketing company Sine Qua Non International Ltd has today announced a significant enhancement to its growing business with the introduction of a fully integrated Public Relations and Communications arm to bolster its established sponsorship, hospitality and event capabilities.
Sine Qua Non is also pleased to announce the appointment of experienced PR and Communications professional Chris Hughes in the role of Communications…
NUZOO WINS INTERNATIONAL DAVEY AWARD FOR VIDEO PRODUCTION
Chicago, IL, Nov. 25, 2008 – Interactive company NuZoo Media has won a Silver International Davey Award for the inventive tourism video “Just Beyond the City Limits,” produced for the Chicago Southland Convention & Visitors Bureau. This is the third straight year NuZoo has been honored with a Davey Award.
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. The Davey…
New 'Vocal Health' Podcast Series Informs Voice Actors How To Protect Their Voic …
Voice actors know the damage that a common cold - or a bout with the flu - will have on their career. Work and income stop if they can’t properly voice scripts for clients.
But there are many additional risks to vocal health, some quite serious, warns international voice talent and coach Bettye Zoller in a new podcast series called “Vocal Health.”
The series is appearing now on VoiceOverXtra.com, the voice-over industry’s…
Experts Say 'Search is Dead;' SEO Copywriting Firm Helps Companies Prosper With …
LA QUINTA, CA – Pioneer SEO Bruce Clay proclaimed that “ranking is dead” after news broke of Google’s new Search Wiki feature. Google Search Wiki allows search engine users to customize their search engine results page by promoting or deleting results.
For SEO companies and website owners that rely on search engine marketing, the changes threaten their entire livelihood. However, SEO copywriting firm SEO Content Solutions says that the changes…
EMG Wins Silver Davey Awards
IRVINE, CA – Earthbound Media Group (EMG) is excited to announce the addition of two more awards to its trophy case thanks to the 2008 International Davey Awards and its ongoing work within the higher education and healthcare industries. Providing some of the most cutting-edge and creative web design worldwide, EMG’s two Silver Davey Award-winning submissions were carefully selected for recognition from more than 4,000 entries from the United States…
DVLA wins bigmouthmedia Marketing Strategy of the Year Award
The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.
Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free…
EMG One of Day Software’s First US Partners Trained in CQ5
IRVINE, CA – Earthbound Media Group (EMG) is pleased to announce being one of the first of Day Software’s U.S. partners to be trained in its much anticipated, newly released Web content management system (WCMS) Communiqué version 5.1 (CQ5). With the November 17, 2008 release of CQ5, EMG is looking forward to putting CQ5 to work, developing customized and powerful CMS applications to create and manage content, serving its clients’…
EMG Launches Art Institute of Portland Website
IRVINE, CA –Earthbound Media Group (EMG) effectively launched a brand new lead generation microsite for client The Art Institute of Portland (AIP) on Thursday, November 6th at artinstitute-portland.com. As the latest in a series of newly designed websites for The Art Institutes, this website for The Art Institute of Portland features an exciting flash-integrated homepage which showcases students’ school projects, the school’s wide range of programs and an inquiry form…
The Annual Golden Grain Rating 2008 is started
The annual Golden Grain Rating 2008 started in November, 2008 in Kiev, Ukraine. The project «Golden Grain» is noncommercial, and is carried out for development of the Ukrainian PR market and the civilized communications with mass-media. This research is held out for the second time.
This year rating is extended quantitatively and qualitatively. Now the rating concerns two sides of the process: representatives of mass-media will define the best…
EMG Wins 2 Gold MarCom Awards
IRVINE, CA – Earthbound Media Group (EMG) was recently honored with two Gold MarCom Awards for outstanding creative achievement by the Association of Marketing & Communication Professionals. The award-winning projects include EMG’s new corporate website and the search engine marketing campaign website developed for The Art Institute of California – Orange County. EMG also earned Honorable Mention recognition for its viral marketing video titled “Ultimate Ninja” – one of six…
Out-of-home Video Advertising Bureau (OVAB) Europe is Launched
Hamburg, GERMANY – An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video Advertising Bureau (OVAB) European chapter on November 13, 2008 – the first European centric representative of the interests of providers and suppliers of audio visual media at POS and POI.
OVAB Europe is the central point of contact and information source, as a single issue supplement…
New Study from Ceresana Research: Continued Growth of the PVC Market
Polyvinyl chloride continues to be one of the world’s most crucial plastics. As one of the oldest and most used products of the plastics industry, PVC came under attack 20 years ago by environmentalist groups. After numerous scientific investigations and improvement measures, the industry calmed the situation down: The environmental aspects of this durable and fireproof material are now often looked upon positively, the relatively minimal need for oil…
audio'connell Voice Over Talent Brightens Dental Audio
BUFFALO, New York, November 11, 2008 - - When El Centro, California-based Southwest Dental Group needed to create a new, multi-spot radio advertising campaign, they chose audio'connell Voice Over Talent to brighten their on air image.
Produced and voiced by audio'connell Voice Over Talent president Peter K. O'Connell and featuring a number of the voice over company's premiere female voice talents, the spots promote the professional dental team's complete range of…
Rita Hazan names Marshad Technology Group again as Interactive Agency
NEW YORK---Marshad Technology Group, a leading provider of interactive strategy, design and technology to the global cosmetic beauty industry, and Rita Hazan, the celebrity hair colorist, have extended their collaboration, and billings were not disclosed. Under the agreement, Marshad is interactive agency of record to provide online marketing, design and technology to Rita Hazan Products, Inc., and Rita Hazan Products Inc. will license Marshad Technology Group’s WebDB Product Suite™ to…
Kellogg’s Web Sites Get Boost from Pure Visibility’s Integration of Google Analy …
ANN ARBOR – Leading Internet marketing firm Pure Visibility has added Kellogg Company as a new account for its analytics analysis and consulting services. Kellogg Company decided to work with Pure Visibility based on their Google Analytics certification.
"Pure Visibility is excited to help Kellogg Company leverage its Google Analytics to measure the Internet marketing strategy performance for all of its web sites," says Linda Girard, co-founder of Pure Visibility. "To…
Infinite Vision produces content for worldwide application in Adidas Tech Termin …
The Global Retail Marketing division of the sporting goods manufacturer Adidas AG finished in close collaboration with the Infinite Vision GmbH & Co.KG the eighth Tech Terminal season. Tech Terminals are interactive information desks for the presentation of new sportshoes, which are disposed in 450 Adidas stores worldwide by now.
3D product animations enable costumers to learn interactive about new products like sophisticated sport shoes on the basis of virtual product…
INDESEC EXPO 2008 inaugurated by Shri Prakash Jaiswal, Minister of State for Hom …
6th NOVEMBER 2008, NEW DELHI: Indesec Expo 2008, the annual Indo-international homeland security and defence exhibition organised by Informa India, was inaugurated today at the India Expo Centre, Greater Noida and will be held till 8th November. In association with Lloyd’s List, Lloyd’s MIU and India’s premier strategic think tank, the Institute for Defence Studies and Analyses (IDSA), Indesec Expo comprises the Network Enabled Capability Exhibition (NECE), Border Security International…
