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Rita Hazan names Marshad Technology Group again as Interactive Agency

11-17-2008 09:12 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Marshad Technology Group

/ PR Agency: Paul Wilmot Communications
Rita Hazan Products, Inc.'s website at http://RitaHazanSalon.com designed by Marshad Technology Group

Rita Hazan Products, Inc.'s website at http://RitaHazanSalon.com designed by Marshad Technology Group

NEW YORK---Marshad Technology Group, a leading provider of interactive strategy, design and technology to the global cosmetic beauty industry, and Rita Hazan, the celebrity hair colorist, have extended their collaboration, and billings were not disclosed. Under the agreement, Marshad is interactive agency of record to provide online marketing, design and technology to Rita Hazan Products, Inc., and Rita Hazan Products Inc. will license Marshad Technology Group’s WebDB Product Suite™ to power its ecommerce business at www.RitaHazanSalon.com. Marshad Technology Group WebDB Product Suite™ automates many of the standard processes used by marketers in their online initiatives and ecommerce. Marshad will provide to Rita Hazan online advertising design, technology, web design, email marketing strategy, ecommerce, search engine optimization and other online marketing services.

Native New Yorker Rita Hazan is one of the most sought-after colorists in the world, known for setting beauty trends and reinventing celebrities. She created the signature looks for stars such as Jenifer Lopez, Jessica Simpson, and Renee Zellweger. Rita owns and operates her own busy salon, a 6000 sq. ft. full service beauty mecca located at 720 Fifth Avenue in Manhattan.

A growing number of beauty companies have selected Marshad as their online strategy, technology and design consultant. "We’re looking forward to further evolving our collaboration with the launch this coming year of Rita’s new signature products, the interactive effort will evolve to be a high margin channel." said Neal Marshad, CEO of parent company Marshad Enterprises, Inc. "We are very happy to be working with Neal and his team. Neal’s experience in the interactive online ecommerce and beauty business is unparalleled,” says Rita Hazan. “He will help grow our business both online and at our salon." Marshad has provided strategy, design and technology services to global beauty brands since 1995 when it was recruited by Estee Lauder to create the first Estee Lauder International website with streaming video.

Marshad provides strategy, software, technology, design and other services to enable leading companies to extract value from their ecommerce initiatives, and has provisioned its design services, technology and IT services to Ahava, Caudalie, Chanel, Estee Lauder, La Prairie, Laura Mercier, Neiman Marcus Group, Shiseido, Van Cleef & Arpels, Wella, and others. Marshad is headquartered in NYC, and has a European office in Madrid, Spain. For additional information, visit www.marshad.com.

Marshad Technology Group’s WebDB Product Suite™ is a registered trademark of Marshad Enterprises, Inc. and all other trademarks are recognized as proprietary to their owners.

Marshad Enterprises, Inc., offers a broad portfolio of interactive, video, IT and web products and services that can be delivered individually or combined to create a comprehensive solution. Through two divisions: Neal Marshad Productions and Marshad Technology Group, the company provides proprietary and third party software on a licensed or hosted basis, eBusiness and eLearning applications, design and consulting services, and business services including: secure transactional websites, kiosks, interactive multimedia design and content, web database applications, animation, creative content development, broadcast television production, and satellite communication services.

Rita Hazan Products, Inc.
720 Fifth Avenue, 11th Floor
New York, NY 10019
http://RitaHazanSalon.com
Michelle Bondarchuk
+1 212 206 7447 x50
mbondarchuk@greatpress.com

Marshad Technology Group
12 Desbrosses Street
New York, NY 10013
http://marshad.com
tel: +1 212 292 8910
Neal Marshad, President & CEO

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