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EMG Executive to Speak at CASE District VII Conference

12-02-2008 12:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

IRVINE, CA – Earthbound Media Group (EMG) announces an upcoming speaking engagement featuring Chief Visionary Officer and Managing Partner Damien Navarro at a track session for the 2008 “Shaping the Future: The New Dimensions of Advancement” CASE District VII Conference. Presenting alongside University of Nevada, Las Vegas (UNLV) Development of Communications Director Lori Bachand, Navarro will cover EMG and UNLV’s collaborative development of a profitable variable data publication (VDP) solution for the university’s foundation campaign in a presentation entitled “Using VDP to Maximize Your ROI” on Monday, December 8th from 9:00 a.m. to 10:15 a.m.

“The opportunity to speak alongside UNLV is an excellent way of heightening EMG’s visibility among professionals in the higher education arena,” said Navarro. “Not only that, but it secures our reputation as a trusted and credible resource, especially in the areas of fundraising and advancement. Even in the midst of a recession, I believe that our experience creating profitable campaigns for higher education institutions across the country will readily reach newer clients who seek to maximize profits.”

Representing EMG and UNLV respectively, Navarro and Bachand will be among the select guest track session speakers reaching a live audience comprised of advancement professionals from around the country. In their joint presentation, both presenters will provide insight into how EMG developed an innovative, customized software application for UNLV that yielded a profitable outcome.

Moreover, Navarro will delve into how the cutting-edge VDP solution’s technology was smoothly implemented into the UNLV Foundation’s current marketing and communication plan. Featuring password-protected administrative maintenance, a diversity of collateral templates, project archiving features, support and management, the web-based module developed by EMG leveraged the UNLV Foundation by giving them the ability to target a large number of potential donors using highly-personalized publications.

This year’s CASE District VII Conference will be held at the Hyatt Embarcadero in San Francisco from December 6th – 9th. Dedicated to advancement professionals interested in enhancing their management, communication and campaign development skills, the program will offer keynote sessions, preconference workshops and track sessions in a wide-array of topics including Advancement Services, Alumni Relations, Development, Communications and Marketing, Community Colleges, Independent Schools and Professional Interest.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
http://www.earthboundmediagroup.com
Contact: emginfo@earthboundmediagroup.com

About CASE

Headquartered in Washington, D.C., with satellite offices in London and Singapore, the Council for Advancement and Support of Education (CASE) is the professional organization for advancement professionals at all levels working in the areas of alumni relations, communications, fundraising, marketing and other areas. With membership drawn from over 3,400 colleges, universities, independent elementary and secondary schools, and educational associates in 60 countries from around the globe, CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

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