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NUZOO WINS INTERNATIONAL DAVEY AWARD FOR VIDEO PRODUCTION

11-26-2008 12:42 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: NuZoo Media, Inc.

Chicago, IL, Nov. 25, 2008 – Interactive company NuZoo Media has won a Silver International Davey Award for the inventive tourism video “Just Beyond the City Limits,” produced for the Chicago Southland Convention & Visitors Bureau. This is the third straight year NuZoo has been honored with a Davey Award.

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.

“It’s thrilling to be recognized by the Davey’s,” said NuZoo president Dan Pulik. “The team works hard to produce excellence for our clients, and it’s gratifying to be awarded this honor, especially when the competition is so tough.”

The Davey’s received more than 4,000 entries from across the U.S. and around the world encompassing video, interactive multimedia, integrated and multimedia campaigns, marketing effectiveness, web sites, radio, advertising, print and collateral.

The Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts. Entries are judged to evaluate distinction in creative work.

The 10-minute video was produced to promote tourism in the Chicago Southland, promote the 61 communities that make up the Southland, and prompt consideration of the Southland as an alternative to Chicago and other cities for a wide range of year-round events. It plays at several Illinois highway oases, is distributed via direct mail in marketing campaigns, and a shortened version is shown online.

NuZoo’s strategy was to provide 5 2-minute videos separated by special effects because the primary target audience would only be stopping briefly at the oases and would have limited time and attention spans. Showcased within each segment are categories including professional sports, dining, festivals, entertainment venues, and convention capabilities.

A ticker runs at the bottom with events information and the CVB’s URL to show specific events, promote year-round events, and provide easy to remember information without the need of the accompanying audio.

The special effects were created to show the proximity to Chicago and brand the video with the CVB’s logo and tagline.

About NuZoo Media, Inc.
NuZoo Media, Inc. is an award-winning interactive communications company. We blend art with the latest technology to create communications with flair that promote the brand and deliver the message quickly and effectively to your target audience.

NuZoo, founded in 1999, has successfully produced dozens of projects across all major media for national and international clients in a broad range of industries. Here at the ‘Zoo we produce eye-catching, concise and focused materials. Our services include video production, animation, graphic design, web design, database applications, e-commerce, and interactive applications. Visit www.nuzoo.com for more information.

About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Visit www.daveyawards.com/ for more information.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.

About The Chicago Southland Convention & Visitors Bureau
The Chicago Southland Convention & Visitors Bureau is the official destination management and marketing organization for 62 south and southwest suburbs of Chicago. The Bureau produces a series of publications, employs a targeted sales strategy, and maintains an informational website designed to draw leisure visitors, meeting/convention and sporting event planners, and group tour operators to the region, generating overnight stays and events that positively impact the regional and state economies. Visit www.visitchicagosouthland.com for more information.

NuZoo Media, Inc.
606 W. 18th St., Suite 3
Chicago, IL 60616
Mary Joan Schultheisz
312.421.2129
maryjoan@nuzoo.com
www.nuzoo.com

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