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Kellogg’s Web Sites Get Boost from Pure Visibility’s Integration of Google Analytics

11-13-2008 02:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Pure Visibility, Inc.

ANN ARBOR – Leading Internet marketing firm Pure Visibility has added Kellogg Company as a new account for its analytics analysis and consulting services. Kellogg Company decided to work with Pure Visibility based on their Google Analytics certification.

"Pure Visibility is excited to help Kellogg Company leverage its Google Analytics to measure the Internet marketing strategy performance for all of its web sites," says Linda Girard, co-founder of Pure Visibility. "To complete this complex, significant project, Pure Visibility will work with the Kellogg Company to create comprehensive strategic reporting across multiple websites to deliver a complete view of e-business efforts. Ultimately, Pure Visibility’s work with Kellogg Company will help their brand managers and advertising agencies leverage efficiencies related to analysis and reporting.”

Pure Visibility’s work with Kellogg Company creates a new opportunity for the consumer product giant to measure the correlation between online and offline marketing. Actionable strategies that improve return on investment will be created by Kellogg e-Business based on the reporting metrics generated and reported by Pure Visibility.

Kellogg Company, based in Battle Creek, Michigan, is the world's leading producer of cereal and a leading producer of convenience foods. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world.

“Pure Visibility extends the reach of Kellogg brands’ online presence and helps to align our marketing efforts with return on investment,” explained Paul Iagnocco, Director E-Business, Kellogg Company. “The detailed reporting provided by Pure Visibility, combined with its strategic approach to online advertising and search engine optimization, is a comprehensive and smart way for Kellogg Company to leverage the Web to attract and retain new consumers.”

Pure Visibility is an Internet marketing company firm in Ann Arbor, Mich., specializing in Web site optimization and pay-per-click management. Founded in 2005, Pure Visibility helps national and local companies increase their visibility on the Web with its "Own Page One" strategy, which combines multiple forms of online marketing and web analytics to generate business and competitive advantage for their customers. Pure Visibility's owners have been search engine marketing experts since 1997, and have continued leadership in the field of search engine marketing, employing one of the first 100 Google AdWords certified professionals in the world, and since 2007, a Google Analytics Authorized Consultant.

Pure Visibility, Inc.
201 South Main Street
Fifth Floor
Ann Arbor, MI 48104
Michael Beasley

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