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Press Releases from artegic AG (23 total)

Predicting the Future With Analytics

Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on their roadmap for 2016. (http://www.forbes.com/sites/louiscolumbus/2016/01/24/89-of-b2b-marketers-have-predictive-analytics-on-their-roadmaps-for-2016/#132cfc4ed291). In predictive analytics, forecasts on future developments are made based on the analysis of data, e.g.

5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Real …

Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company

artegic AG Appoints Frank Michael as a Board Member

Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015. Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG, Michael held the position as CEO at QuestBack AG until the beginning of 2013. The qualified banker and business economist will push

STUDY: Switch to opt-out would damage email marketing

6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance of email as a medium. 76.6% view a change as negative for consumers. In a study

The Right Use of Email Marketing in the Automotive Lifecycle

According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a

artegic releases 8 digital marketing trends for 2015: marketing engineering, sin …

Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the increasing fusion of marketing and IT processes. These are only three of the eight trends

artegic Becoming a Member of the Direct Marketing Association

Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and Lloyds TSB. artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our

artegic is the first to provide Marketing Automation for WhatsApp

Online CRM technology and consulting provider artegic AG expands its delivery network with a messaging service for WhatsApp. WhatsApp’s 500 million users make it number one in the mobile messaging market, followed by Chinese provider WeChat with almost 400 million monthly users. The new messaging interface allows the sending and receiving of WhatsApp messages. Recipients can be targeted via SMS or WhatsApp according to their preferences, context, news content or use

Determining Efficiency in Email Marketing

Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing discipline – planning and control. Targets must be set and operationalised in measurable values. Email marketing offers a large number of benchmarks for this purpose. These KPI (key performance indicators) are key figures, which

New International Business Development Manager Edward Kaul to Drive artegic's In …

Online CRM provider artegic AG is accelerating the expansion of its international activities. New International Business Development Manager, Edward Kaul (43), will be looking after the consulting and support of customers in the international market. American Edward Kaul has worked in the automotive industry and with international consulting companies. He brings his broad expertise in marketing, CRM, customer service, brand management as well as B2B and B2C sales to his new

artegic Study: Retail can't do without mobile – email marketing continues to b …

Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic's current study "Online Dialogue Marketing in Retail 2016". More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels continues to be email marketing, currently used by 70.2 % of retail companies and soon

artegic and UNO Refugee Aid receive international MarketingSherpa Award for inno …

The exploitation of progressive methods for the specific and personal collection and analysis of user behaviour is an indispensable competitive factor in online marketing. However, companies face the challenge of complying with existing and future data privacy restrictions. This means: Obtaining user consent – opt-ins – for comprehensive data usage. For their trend-setting CRM strategy to obtain, process and develop legal opt-ins based on innovative Privacy Admission Control (technology, artegic

artegic introduces dynamic email, which automatically adapts to mobile displays

German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by providing large touch screen compatible response elements". Mobile email has finally reached every-day life. Approximately 70.9 % of Germans with a suitable mobile terminal

KAISER+KRAFT EUROPE globally introduce eCRM solution and consulting by artegic

Bonn, 26 October 2010 – KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of the KAISER+KRAFT EUROPE brand, as well as the B2B mail order specialists gaerner, Gerdmans (Scandinavia)

PC-WARE strengthens online dialogue with ELAINE technology in 18 countries

artegic AG (artegic.net) integrates eCRM solution in international marketing of ICT service provider Bonn, 12 October 2010 - PC-WARE, one of the leading manufacturer-independent ICT service providers in Europe trusts in German technology provider artegic for its online dialogue marketing. Based on the eCRM solution ELAINE FIVE, all branches of the PC-WARE group in 18 countries are now receiving a central platform for automated and individual email marketing. Integrated eCRM increases benefits

ELAINE FIVE makes industrial enterprises ready for online dialogue marketing

eCRM solution supports SAP-based service processes Bonn, July 8th 2010 - artegic’s new ELAINE FIVE Online Dialogue CRM offers industrial enterprises with centralised SAP infrastructures a compatible interface with this new version of eCRM software. By linking SAP R/3 and SAP XI, bi-directional data transfer will become possible, e. g. from profile or transaction data. artegic has thus created a vital platform to efficiently build and expand online dialogue marketing

German eCRM provider artegic expands its consultation offering

Bonn, June 28th 2010 – Roland Wunderlich strengthens artegic’s consultant team. The 42 year old IT specialist and graduate in Commercial Studies will be working as Senior Consultant in the project development department of eCRM consulting and technology provider artegic. Roland previously worked as consultant at IBM, Deloitte and PriceWaterhouseCoopers. With Roland Wunderlich, artegic further expands the area of consulting. Artegic had previously caused furore with its new eCRM suite

Social networks: integration instead of improvisation

The social media communications of companies and brands are currently still - despite the massive increase in importance - being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic (artegic.net), overcomes the stage of isolated applications and places social network marketing in a new context: customer relationships. The innovative technical and conceptual

The perfect link of eCRM and social media: artegic launches ELAINE FIVE

100 features more and 100 clicks smarter – premiere of the new eCRM suite German technology provider artegic AG (artegic.net) publishes its newest version of the ELAINE eCRM software suite. ELAINE FIVE presents a new interface, as well as numerous new features developed in collaboration with clients. In addition to further simplified operation, featuring a new input concept, which requires less clicks, the development focused on the optimisation of the

Customer service is the deciding factor for the choice of telephone and DSL prov …

Bonn (Germany), 25.01.2010. Every customer counts. This applies even more, when products are interchangeable and consumers therefore are willing to change brands easily – as seen in the ICT market. According to a current study by TNS Infratest, customers value reliable advertising messages and the services on offer more than the cost. In the DSL, landline and mobile market, NetCologne – one of the leading German ICT providers – stands

artegic’s success with ECRM at 1&1 Gruppe

artegic’s success with ECRM at 1&1 Gruppe Bonn, July 16th 2009 - WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic (http://www.artegic.de/eCRM/artegic-ECRM-EN/Homepage_ff.html) for simpler and more efficient handling of CRM campaigns. Integrability as a key factor The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the main challenge for artegic

A.T.U strengthens customer dialogue via email

artegic provides ECRM for Europe’s leading automotive workshop chain. Auto-Teile-Unger (A.T.U) looks forward to integrated ECRM. With the help of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic (artegic.net) , A.T.U is fully integrating email marketing in its customer relation management. Main focus is the management of A.T.U loyalty card holders, as well as the distribution and service communication for its online shop. Online dialogue marketing is a fundamental

Flexible Campaign Planning and Social Media Publishing with the New ELAINE Techn …

ECRM provider artegic presents its latest version of the email marketing software ELAINE. Technology provider artegic (artegic.net) introduces its latest version of the ECRM software suite ELAINE PXf. In addition to the comprehensive new module for campaign planning, this latest version also stands out with its email follow-up management and its creation and administration system for landing pages. Further, campaigns can now be distributed via social networks and social media channels,