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artegic Becoming a Member of the Direct Marketing Association

09-26-2014 08:10 PM CET | IT, New Media & Software

Press release from: artegic AG

Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA).

With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and Lloyds TSB.

artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technology and business services for CRM and dialogue marketing via email, mobile and social media.
With its online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic has received several awards for its trend-setting implementation of data privacy requirements, including the eco Award, the cased Security Award and the MarketingSherpa Award.

As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI, Ticketmaster and the German Federal Ministries of Finance and Justice.

“As a member of the DMA, artegic AG is part of a burgeoning industry community that places a premium on innovative, creative and responsible marketing. We are glad to welcome a company which shares our view, that the customers must always be put at the heart of one-to-one communications, to give clients the rich benefits of a relevant, welcomed and effective relationship with each of their individual customers,”, says Tej Daffu, Head of Membership, DMA.

“artegic has been dealing with the potentials and challenges of data-driven dialogue marketing in international markets for years. The British Direct Marketing Association is one of the most important organisations dealing with data-driven dialogue marketing. We are looking forward to our collaboration,” says Edward Kaul, Country Manager UK, artegic AG.

artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

artegic AG
Zanderstraße 7
53177 Bonn

Mr. Sebastian Pieper

Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
pr@artegic.de
http://www.artegic.com
Twitter: http://twitter.com/artegic_uk
GooglePlus: https://plus.google.com/111057448053888319461/posts

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