openPR Logo
Press release

artegic Study: Retail can't do without mobile – email marketing continues to be the front runner

02-20-2014 06:42 PM CET | IT, New Media & Software

Press release from: artegic AG

Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic's current study "Online Dialogue Marketing in Retail 2016". More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels continues to be email marketing, currently used by 70.2 % of retail companies and soon by 83.1 %. The Online Dialogue Marketing in Retail 2016 study deals with the current use and future developments in online dialogue marketing for retail, as well as the evaluation of trend topics, such as mobile and Big Data.

Over a third (34.8 %) of German retail companies – B2C as well as B2B in our survey – already use mobile marketing, another third (32 %) is planning its use. This comes to no surprise, as 68 % of companies questioned attribute growing significance to mobile marketing over the next two years. Mobile is a clear multichannel tool. 69.8 % of retail companies view mobile marketing important for e-commerce, 57.8 % for stationary trade. Among companies, which already use mobile marketing, this is even 84.5 % and 77.7 %, respectively. 70.9 % believe that companies without a mobile shop will be noticed less by buyers in the medium term. Mobile will therefore become a real challenge for retail businesses. The most used mobile tool (apart from mobile websites) is currently mobile email marketing, which is employed by 68 % of mobile marketing users. This is followed by QR codes (62.9 %) and mobile apps (57.7%). Surprisingly, at the rear is mobile advertising with only 18.6 % use.

Email Marketing Remains the Most Important Tool
Email marketing is used by 70.2 % of retail companies, which makes it the most important online marketing tool, followed by SEO (56.1 %) and facebook (51.7 %). Interesting fact: Google+ (29.8 %) has overtaken Twitter (24.5 %). The importance of email marketing is expected to continue. 63.3 % of companies see an increase in the importance of email marketing for retail over the next two years, 61.1 % even want to increase their budgets. The degree of maturity of email marketing use is also increasing continuously. Currently, transaction emails (81.5 % of email marketing users) and segmented mass emails (67.7 %) are still the most commonly used email marketing tools, however, other more modern measures are strongly on the increase. 50.3 % are planning the use of mobile optimised emails, 48.7 % the use of emails, which include extended data from the user behaviour and customer lifecycle, and 46.6 % the use of completely individualised emails.

Free Download of Study
The aim of this study is to ascertain the current use and level of development (degree of maturity) of online dialogue marketing tools and other online marketing tools in retail companies, as well as examine the appraisals of company and marketing directors regarding the development in the next few years. The focus is on the online dialogue marketing tools email marketing and mobile marketing, as well as on the associated trend topics, such as Big Data, data use and marketing automation. In some places, comparisons are drawn with the study of the same name from the year 2010, in order to make the developments more comprehensible.

The "Online Dialogue Marketing in Retail 2016" study is now available as a free download at:

artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.
Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, PAYBACK,, REWE, maxdome, Hyundai and the German Federal Ministries of Finance and Justice.

artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

artegic AG
Zanderstraße 7
53177 Bonn
Herr Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release artegic Study: Retail can't do without mobile – email marketing continues to be the front runner here

News-ID: 282376 • Views: 4418

More Releases from artegic AG

Reaching Mobile Users with SMS Marketing: 5 Use Cases
Yes, SMS seem old-fashioned and like something from a bygone era. But they still exist and are reliably delivered to cell phones, smart phones and mobile devices. And those are exactly the devices we look at several times a day: IT professor Alexander Markowetz has found out that we look at our cell phones 88 times a day, and even if we don’t explicitly check to see if we’ve received
SOKA-BAU trusts in artegic for email marketing
SOKA-BAU, the joint umbrella brand of the Urlaubs- und Lohnausgleichskasse der Bauwirtschaft (Holiday Leave and Wage Compensation Bank of the Construction Industry) and the Zusatzversorgungskasse des Baugewerbes AG (Supplementary Benefits Bank of the Construction Industry plc), relies on the email marketing and marketing automation technology ELAINE from artegic. The email communication of SOKA-BAU is aimed at employees, pensioners and employers from the construction industry. SOKA-BAU uses artegic's ELAINE technology to further
Predicting the Future With Analytics
Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on their roadmap for 2016. ( In predictive analytics, forecasts on future developments are made based on the analysis of data, e.g.
5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Real …
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company

All 5 Releases

More Releases for Marketing

Marketing Analytics Software Market (Social Media Marketing, Email Marketing, SE …
Global Marketing Analytics Software Market Report 2023,” Marketing analytics software products are becoming a standard for marketing efforts across every industry these days. Offering a variety of tools for managing, analyzing, measuring, and controlling marketing performance with the help of insights gained from consumer behavior, marketing analytics software products have demonstrated their capability of optimizing returns and improving effectiveness of marketing activities. Capability of analyzing consumer preferences, buying trends, and
Tourism Board Marketing Board Marketing Index published “Tourism Board Marketing Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Publisher's "Tourism Board Marketing Index", measures the marketing efforts of 100 tourism boards around the world. The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile
Marketing Communication
Branding is nothing but a definition of ‘what you are’ and ‘what others think of you’. It is always strategic and a more generous way of self-promotion. At Kaavin Communications, as an advertising agency we believe in creating compelling brand experiences that touch a chord with audiences. Our goals are simple; do great work, make our client’s brands successful with the right communication; build fiercely loyal relationships with them in
Internet Marketing Services Provider: Media Marketing Online
Media marketing online is a leading Search Engine Marketing company providing Optimization services. Media Marketing Online is not about web designing, not about traditional ad agency with an online marketing division, and it’s definitely not a collection of freelancers. Media Marketing Online create, implement and measure Internet marketing, advertising, and search engine strategies .For their efforts and services they can be rightly called ecommerce consultants. Core services offered by Media Marketing
Viral Marketing
Viral marketing is sometimes called viral advertising and concerns the type of marketing methods that look to tap into preexistent interpersonal networks in order to create unlimited growth in the awareness of a product or service. With the ease of being able to reach massive numbers of people through the Internet, viral marketing has taken hold of the power provided by online marketing tools and seeks out these types of
Marketing Services
Marketing uses to involve the exchange of goods for an agreed amount of money. Today the word marketing has evolved into the complete phrase ‘marketing service’, which refers to the commercial processes involved in promoting, selling and distributing a product or service. There are marketing service specialists who work is a variety of areas on order to connect specific products or services with target market groups that include consumer, institutional,