artegic is the first to provide Marketing Automation for WhatsApp

Online CRM technology and consulting provider artegic AG expands its delivery network with a messaging service for WhatsApp. WhatsApp’s 500 million users make it number one in the mobile messaging market, followed by Chinese provider WeChat with almost 400 million monthly users.

The new messaging interface allows the sending and receiving of WhatsApp messages. Recipients can be targeted via SMS or WhatsApp according to their preferences, context, news content or use behaviour. A user's response can automatically trigger a reaction, which has been predefined within the marketing automation function - analogous to SMS. With its ELAINE CampaignDesigner artegic provides a graphic drag and drop editor for complex and dynamical marketing campaigns in real-time.

Furthermore, the ELAINE ® Online Dialogue CRM with its Privacy Admission Control is the first technical solution for messaging services to include a comprehensive opt-in management for data privacy-compliant dialogue marketing. The new service supports the service and transaction communication, as well as the "No Ads Policy" of WhatsApp.

"Messaging services have recently seen a clear increase. Especially young target groups now use services, such as WhatsApp significantly more frequently than SMS. In order to reach customers at all touchpoints in the digital lifecfycle, it is important to integrate all new communication paths, users are choosing", says Stefan von Lieven, CEO, artegic AG.

artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, PAYBACK, Web.de, REWE, maxdome, Hyundai and the German Federal Ministries of Finance and Justice.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

Contact:
artegic AG
Zanderstraße 7
53177 Bonn

Mr. Sebastian Pieper

Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
pr@artegic.de
http://www.artegic.com
Twitter: http://twitter.com/artegic_uk
GooglePlus: https://plus.google.com/111057448053888319461/posts

This release was published on openPR.