The Right Use of Email Marketing in the Automotive Lifecycle

According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a continuous and individual dialogue throughout the entire lifecycle, even over a period of several years. In a free report artegic AG demonstrates the benefits of email marketing in the individual customer lifecycle phases of the automotive market.

A high and consistent service quality is an essential factor for customer retention and also constitutes a differentiation characteristic versus the automotive competition. Consistent, relevant and punctual information are important characteristics of service quality perceived by customers. Even in the brand communication, email marketing is an effective tool and scores high with its individualisation, automation, comprehensive tracking and customer acceptance. Customers or members of “owner clubs” can receive customised information about up-to-date events around their vehicle and the club. Automated, multi-level email marketing campaigns cover the entire communication from customer events to invitation, appointment reminders to feedback and further information in the follow-up. At all touchpoints in the ownership phase, marketing is becoming the personal interface between brand and customer.

Automotive Report for Free Download
You can download the free report on the correct use of email marketing for all customer lifecycle phases in the automotive market at https://www.artegic.com/automotive-email-marketing

artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.

artegic AG
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Mr. Sebastian Pieper

Tel: +49(0)228 22 77 97-0
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http://www.artegic.com
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This release was published on openPR.