artegic’s success with ECRM at 1&1 Gruppe

artegic’s success with ECRM at 1&1 Gruppe

Bonn, July 16th 2009 - WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic (http://www.artegic.de/eCRM/artegic-ECRM-EN/Homepage_ff.html) for simpler and more efficient handling of CRM campaigns.

Integrability as a key factor

The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the main challenge for artegic consisted in the linking of the different GMX and WEB.DE systems, in particular in view of the enormous amount of data to be moved in the applications.
artegic’s solutions come with a large number of different interfaces. Unique in this field is a high-speed import interface (Fast Swap API), which can import up to 30,000 data sets per second. This is 120 times faster than the speed of other comparable systems.

“High-performance solution and professional consulting”

“artegic is one of the first points of contact in the field of ECRM and has convinced us with its high-performance solutions and professional consulting from the start”, states Andreas Hinrichs, Head of Onsite Marketing at WEB.DE GmbH.
Stefan von Lieven, artegic CEO, sees the company’s market position strengthened with this new relationship: ”I am very happy about WEB.DE’s and GMX’s choice. The intensive evaluation process and the trust of the client confirm our claim to be Germany´s market leader in the field of standard software for email and RSS marketing.”

Pictures:
http://presse.web.de/sidbabhdef.1247672732.3053.ysdtle3x2y.74.fhh/de/unternehmen/presse/bildarchiv/index.html
http://presse.web.de/de/unternehmen/presse/bildarchiv/e-mail-Dienste/7889168.html

Über die artegic AG:
Die artegic AG ist Beratungs- und Technologieanbieter für digitales Dialogmarketing. Im Zentrum steht die Erhöhung der Loyalität und Profitabilität von Kundenbeziehungen in Online-Kanälen auf Basis übergreifender analytischer Nutzerprofile (Customer Intelligence).

Mit internationalen Vertretungen und rund 40 Mitarbeitern an den deutschen Standorten Bonn und Köln entwickelt artegic kundenspezifische E-CRM Strategien und realisiert diese über E-Mail-Marketing sowie RSS- und Mobile-Marketing.

artegic greift dabei als assoziiertes Unternehmen auf das Know-how der Fraunhofer Gesellschaft zurück, sowie auf die Expertise aus langjährigen Best-Practices mit internationalen Kunden wie RTL, AdLink, Schlecker, Web.de QVC, PC-Ware, apetito sowie den Bundesministerien der Finanzen und der Justiz.

Contact:
artegic AG
Dreizehnmorgenweg 40-42
53175 Bonn
Germany
Tel: +49(0)228 22 77 97- 0
Fax: +49(0)228 22 77 97- 900
http://www.artegic.de

PR contace:
pr://ip – Primus Inter Pares
Mauritzstraße 23
48143 Münster
Germany
T: +49 251 49095970
F: +49 251 49095972
M: presse@artegic.de

This release was published on openPR.