Reaching Mobile Users with SMS Marketing: 5 Use Cases
Not only is it unlikely that SMS will be overlooked by users, SMS also have very, very high open rates of almost 100%. What could be more testimony to the relevance of the seemingly stale SMS? SMS in marketing is an excellent complement to email marketing: emails are sometimes overlooked by users, but for time-critical messages or messages that are extremely relevant to users, text messaging is worthwhile.
What to Consider in SMS Marketing?
The message of an SMS needs to be short and direct, as there are only a limited number of characters available – so get to the point. Most SMS messages are opened within 3 minutes of receipt, so consider the best time to send them: messages sent after 9 p.m. or on weekends may disturb or even annoy your users. To build trust, pay attention to the sender’s name: Users should know who is writing to them. If you personalize your SMS and address your users personally, they will feel valued and perceived as individuals.
Just like in email marketing, you can send marketing SMS automatically via marketing automation campaigns – this saves time.
If you keep this in mind, you can already implement various SMS marketing use cases.
Use Case 1: Transaction Notifications
Users typically expect transaction notifications such as booking confirmations, appointment reminders, or pickup notices. These are received almost eagerly and can be sent just as automatically as a transactional email. Time-critical messages arrive particularly quickly and reliably as SMS, such as transaction notifications on order status or notification of a delivery delay. Especially in the case of time-critical deliveries that the recipient does not want to miss, for example a hot meal or a bulky furniture delivery that should not be left on the porch outside the front door, it is more convenient to send an SMS instead of an email. If users receive such messages via SMS, this confirms their expectations of your service, creates trust in your company and thus increases customer loyalty.
Use Case 2: Shopping Cart Cancellation
Here is a sad truth: Filled shopping carts are often abandoned before check-out. However, you can win back shopping cart abandoners via SMS. SMS is a more personal channel. Ask your users why the process failed and offer your support if they still have questions or doubts. With the link to the shopping cart you remind the users of their interest in the abandoned goods.
Use Case 3: Alerts
SMS marketing is particularly suitable for time-critical messages, including various forms of alerts. These can be used in SMS marketing in a wide variety of contexts. For example, they can be used as reminders of upcoming events “Tonight’s concert starts at 20:00. We look forward to seeing you!”, to provide timely information about changes “Change of plans: Your flight today is departing from Terminal 2 at a different time”, “The conference has been postponed at short notice.” or to coordinate appointments “The delivery service is now in your area! Please coordinate the specific delivery time with the driver now.” Online stores can also send the back-in-stock alert as an SMS: “Your desired product is available again! Order now before it’s sold out again!“
Use Case 4: Surveys
Why not ask the user in a short text message whether they liked the product they purchased? A satisfaction follow-up conveys a feeling of appreciation and the results can be used for market research purposes and to individualize communication with the user. Satisfaction tracking via SMS is suitable e.g. for the gastronomy. SMS marketing can be integrated with the POS system and a few minutes after payment (and probably leaving the store) the user receives an SMS asking them to rate the store, the service or the dishes ordered. Satisfaction surveys via SMS are also an effective tool for products with a direct connection to mobile communications, for example when purchasing an app. In this example, the feedback provided via SMS could potentially flow immediately into the app environment and become noticeable the next time the app is used: a surprising but extremely positive experience for users.
Use Case 5: Advertisement and Coupons
SMS, like other channels, can be used for “classic” advertising of (product) offers. But make sure to focus on one offer, otherwise the SMS will quickly become confusing. You can also integrate images in an MMS. The offer can be linked in the SMS.
In the e-commerce sector, coupons and voucher codes can be sent excellently via SMS. Thanks to the great attention and high opening rate that SMS enjoys, the redemption rate of SMS coupons also increases.
Similar to email marketing, SMS marketing offers can also be individualized: think about individual texts, dispatch times and dispatch frequencies for each user.
Mr. Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
artegic AG - Technology for Marketing Engineering! We enable ambitious marketing teams every day to achieve better results.
With over 15 years of experience and know-how in best-of-breed marketing technology, IT integration and best-practice for digital dialogue marketing. artegic addresses marketers who are not satisfied with the customer experience and the results of their current marketing and who therefore want to achieve more with modern means: with individual use-case-based solutions, tested at leading companies. For a faster ways to measureable contributions to business success.
With 80 employees at its German sites in Bonn and Munich, as well as international branches, artegic stands for sustainable and successful dialogue marketing with significantly better results and less operative expenses.
82% of German internet users are in contact with companies via artegic's multi-award winning ELAINE technology. Our customers include RTL, PAYBACK, BMW, BURDA, REWE, maxdome, as well as one in three DAX companies.
Every month, approximately 2.7 billion emails, SMS and social media messages are sent in 141 countries.
artegic is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has received several awards for its innovative and trend-setting implementation of data protection requirements, including the eco Internet Award, the Cased Security Award and the International Business award (Stevie).
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Reaching Mobile Users with SMS Marketing: 5 Use Cases here
News-ID: 2399286 • Views: 786
More Releases from artegic AG
artegic becomes part of UNITED Marketing Technologies group by DuMont
BONN: artegic, provider of multichannel marketing automation and high-end email marketing, becomes part of UNITED Marketing Technologies by DuMont. UNITED unites a group of highly specialised and successful marketing technology companies such as censhare, facelift and quintly within the media and technology company DuMont. With artegic, the portfolio is expanded by the leading German specialist for software-as-a-service solutions for real-time marketing automation via e-mail and mobile communication (SMS, messaging). By utilizing
artegic receives certification for climate-neutral email marketing SaaS platform …
As one of the first providers of marketing software as a service, artegic AG has received certification as a climate-neutral company from ClimatePartner. Climate protection is an important topic in business and society. More and more companies see themselves as responsible for reducing and neutralising their own carbon footprint. With the certification as a climate-neutral company by ClimatePartner, artegic wants to make its own contribution to climate protection. Beforehand, a number of
bank99 relies on ELAINE technology from artegic
bank99, which belongs to the Austrian Post, relies on software solutions from the high-end email marketing and marketing automation provider artegic. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only a sales tool, but also an effective way to
More Releases for SMS
A2P SMS market | a2p, sms market, a2p sms, sms provider, sms service provider, s …
In order to study the various trends and patterns prevailing in the concerned market, Market Research Reports Search Engine (MRRSE) has included a new report titled “Global Enterprise A2P SMS Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Report offers a 5-year forecast for the global enterprise A2P SMS market
Application-to-Person (A2P) SMS and API Market - Bulk SMS Providers to Remain Ke …
In the fairly consolidated global application-to-person (A2P) SMS and application program interface (API) market, the top five vendors, including Twilio Inc., Syniverse Technology, and CLX Communications accounted for well over half of the overall A2P SMS and API market revenues in 2017. Owing to the lucrative growth that the market currently offers, many new vendors are entering the fray with their A2P SMS APIs at a continuous pace. The rising
A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare. A2P SMSs are preferred over other content delivery mediums as they offer multiple
A2P SMS Market - Introduction of Innovative Messaging Platforms Boosting Adoptio …
The global market for application to person (A2P) SMS is expected to have a fragmented market landscape in terms of competition. The leading players in the global market only accounted for 0.9% of overall market share in the year 2015. Some of the key players in the global market for application to person SMS include names such as AMD Telecom SA, Syniverse Technologies LLC, Silverstreet BV, Fortytwo Telecom AB, and
Global A2P SMS Market Research Report, Industry Dynamics, Companies Demand, SMS …
Increasing number of enterprises in multiple industry verticals are driving the market growth, as these enterprises adopt the SMS as a communication channel for their customers, employees, general public, and other stakeholders. In addition, mobile phone network operators are shifting their focus to A2P SMS, to increase their average revenue per user. Request Sample: https://www.progressivemarkets.com/request-sample/a2p-sms-market Market Dynamics: Drivers: (a2p sms market report) • Increase in mobile subscriber base • Rapid economic growth and upsurge in mobile
New infin tools: individual infin-Payment SMS and infin SMS reminder
Talking about online payment there is one key factor: confidence. For both companies and customers it is important to know, who they are dealing with. This is what the two newest infin-Payment SMS tools are about. But first of all: What’s infin-Payment SMS? Thanks to infin-Payment SMS customers are able to pay for chargeable online content with their mobile phone. The advantages of infin-Payment SMS are obvious: Payment via infin-Payment SMS