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KAISER+KRAFT EUROPE globally introduce eCRM solution and consulting by artegic

10-28-2010 08:14 AM CET | IT, New Media & Software

Press release from: artegic AG

Bonn, 26 October 2010 – KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of the KAISER+KRAFT EUROPE brand, as well as the B2B mail order specialists gaerner, Gerdmans (Scandinavia) and Kwesto (Eastern Europe), which are part of the TAKKT group.

Core of the retail communication is an international email dialogue marketing platform, through which approximately one million B2B emails will be sent monthly.

The aim is to increase the turnover via the online shop, as well as the targeted long-term customer retention. Individually addressed offers from a range of 50,000 products will be an essential part of it.

The operative expenditure for the running of campaigns will be minimised thanks to sophisticated automation. A special highlight is the creation of different language versions based on more than 700 design variants by means of an imported translation chart.

A highly flexible image generator enables the automated creation of individual product images with multilingual descriptions of the offers.

Graphics featuring offers can therefore automatically be translated and personalised in the different languages in the editorial.
This allows a simple and precise adaptation of the offer using industry-specific and needs-based information.

In addition to the comprehensive individualisation and automation options, simple operation of complex tasks and artegic’s professional consulting and support were decisive in the choice of eCRM.

You can find more information at Printable image material can be found at

Specimen copy requested.

About artegic:
artegic AG supports companies in the construction of loyal and profitable client relationships via online channels. Our service portfolio includes strategic consulting, technology and business services for eCRM and dialogue marketing via email, RSS, mobile and social media. With the eCRM technology ELAINE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles.

Internationally, each month approximately 700 million emails, SMS and social media messages are sent via ELAINE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, A.T.U.,,, Siemens Healthcare and the German Federal Ministries of Finance and Justice.

The Business Equipment Group (BEG) within the TAKKT EUROPE division consists of the sales brands KAISER+KRAFT, gaerner, Gerdmans,
KWESTO, as well as the purely internet-based brand Certeo. Operative service holding is KAISER+KRAFT EUROPE GmbH, which provides the entire mail order infrastructure for all divisions:
Warehouse/logistics, purchase, IT, etc. The customer groups mainly consist of manufacturing and commercial enterprises, workshops and service companies.

In addition to its extensive range of products, the marketing companies of KAISER+KRAFT EUROPE offer a high-performance service package. Professional consulting, quick delivery, minimum guarantees on products and on request on assembly, repair and maintenance complete the range of products.

The KAISER+KRAFT EUROPE group is represented by companies in 22 European countries, as well as Japan and China and is an enterprise of the TAKKT Group.

artegic AG
Stefan von Lieven
Dreizehnmorgenweg 40-42
53175 Bonn
T: +49 (0)228 22 77 97- 46
F: +49(0)228 22 77 97-900

Press Contact:
pr://ip – Primus Inter Pares
Mauritzstraße 23
48143 Münster
T: +49 (0)251 49095970
F: +49 (0)251 49095972

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