KAISER+KRAFT EUROPE globally introduce eCRM solution and consulting by artegic
Core of the retail communication is an international email dialogue marketing platform, through which approximately one million B2B emails will be sent monthly.
The aim is to increase the turnover via the online shop, as well as the targeted long-term customer retention. Individually addressed offers from a range of 50,000 products will be an essential part of it.
The operative expenditure for the running of campaigns will be minimised thanks to sophisticated automation. A special highlight is the creation of different language versions based on more than 700 design variants by means of an imported translation chart.
A highly flexible image generator enables the automated creation of individual product images with multilingual descriptions of the offers.
Graphics featuring offers can therefore automatically be translated and personalised in the different languages in the editorial.
This allows a simple and precise adaptation of the offer using industry-specific and needs-based information.
In addition to the comprehensive individualisation and automation options, simple operation of complex tasks and artegic’s professional consulting and support were decisive in the choice of eCRM.
You can find more information at http://www.artegic.de Printable image material can be found at http://www.takkt.de/de/presse/fotos.html
Specimen copy requested.
artegic AG supports companies in the construction of loyal and profitable client relationships via online channels. Our service portfolio includes strategic consulting, technology and business services for eCRM and dialogue marketing via email, RSS, mobile and social media. With the eCRM technology ELAINE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles.
Internationally, each month approximately 700 million emails, SMS and social media messages are sent via ELAINE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, A.T.U., Web.de, Sprd.net, Siemens Healthcare and the German Federal Ministries of Finance and Justice.
About KAISER+KRAFT EUROPE:
The Business Equipment Group (BEG) within the TAKKT EUROPE division consists of the sales brands KAISER+KRAFT, gaerner, Gerdmans,
KWESTO, as well as the purely internet-based brand Certeo. Operative service holding is KAISER+KRAFT EUROPE GmbH, which provides the entire mail order infrastructure for all divisions:
Warehouse/logistics, purchase, IT, etc. The customer groups mainly consist of manufacturing and commercial enterprises, workshops and service companies.
In addition to its extensive range of products, the marketing companies of KAISER+KRAFT EUROPE offer a high-performance service package. Professional consulting, quick delivery, minimum guarantees on products and on request on assembly, repair and maintenance complete the range of products.
The KAISER+KRAFT EUROPE group is represented by companies in 22 European countries, as well as Japan and China and is an enterprise of the TAKKT Group.
Stefan von Lieven
T: +49 (0)228 22 77 97- 46
F: +49(0)228 22 77 97-900
pr://ip – Primus Inter Pares
T: +49 (0)251 49095970
F: +49 (0)251 49095972
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release KAISER+KRAFT EUROPE globally introduce eCRM solution and consulting by artegic here
News-ID: 149367 • Views: 1384
More Releases from artegic AG
Predicting the Future With Analytics
Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on their roadmap for 2016. (http://www.forbes.com/sites/louiscolumbus/2016/01/24/89-of-b2b-marketers-have-predictive-analytics-on-their-roadmaps-for-2016/#132cfc4ed291). In predictive analytics, forecasts on future developments are made based on the analysis of data, e.g.
5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Real …
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company
artegic AG Appoints Frank Michael as a Board Member
Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015. Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG, Michael held the position as CEO at QuestBack AG until the beginning of 2013. The qualified banker and business economist will push
STUDY: Switch to opt-out would damage email marketing
6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance of email as a medium. 76.6% view a change as negative for consumers. In a study
More Releases for KAISER+KRAFT
Aluminum Wire Market Is Booming Worldwide | Kaiser Aluminum, Baotou Aluminium
HTF MI recently introduced Global Aluminum Wire Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Kaiser Aluminum, Baotou Aluminium, Vimetco, UC RUSAL, Southwire, Alro, Hydro, Southern
Global Kraft Paper Market
Global Kraft Paper Market Report provide definitions, classifications, applications and market overview; product specifications; manufacturing processes; cost structures, raw materials and so on. Then it analyzed the world's main region market conditions, including the product price, profit, capacity, production, supply, demand and market growth rate and forecast etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis. This report is by Material,
Software, Hospitals, Outpatient Care Centers, National Health Service, Kaiser Pe …
The market for Hospitals and Outpatient Care Centers is growing with the expansion of this Industry Sector Worldwide. Market Research Hub (MRH) has added a new report titled “Global Hospitals and Outpatient Care Centers Market Size, Status and Forecast 2018-2025” which offer details about the current trends and analysis, as well as scope for the near future. This research study also covers information about the production, consumption and market share
Bakeware Market Share 2017-2022 Kaiser Bakeware, Knightsbridge Bakeware Centre
Global Bakeware Market Research Report 2012-2022 A recent market study on "Bakeware Market" over the global and major regions, from angles of manufacturers, product types and end industries. This “Bakeware Market” research study involved the extensive usage of both primary and secondary data sources, The report on the global Bakeware market uses the top-down and bottom-up approaches to define, analyze, and describe the market trends and market size estimation
Kaiser Scherer & Schlegel joins Russell Bedford US network
International accounting group Russell Bedford has extended its presence in the United States with the addition of a new Washington DC member firm - Kaiser Scherer & Schlegel, PLLC - based in McLean, Virginia. Established 35 years ago, Kaiser Scherer & Schlegel (KSS) is a full-service CPA firm with eight principals, including three equity partners: Elizabeth Kaiser, Ned Scherer and Jeff Schlegel. Many of the firm's principals and staff
The Kaiser Chiefs Are Back
Primed with three albums recorded in rapid succession during the latter half of the past decade, the Kaiser Chiefs took a calculated gamble and decided to regroup out of the spotlight with a self-imposed hiatus. Last seen when they played their biggest shows to date at London's Wembley Arena back in 2009 the band have been anything but idle in the intervening period which has seen Nick Hodgson and Simon